DDP Powerpoint

The desk top publishing industry has come of age. Based on modern computer advances, both in hardware and software, desk top publishing has eclipsed the costly established methods of printing, enabling creative and well-trained individuals, such as Christopher and Lotoria, to offer exciting and dynamic printing services to business, churches, students, and individuals at of advertising experience in both production and management. Their creative talent is reflected in the exceptional appeal of their work product. Dynamic Desktop Publishing Inc. will not be merely a mechanical printing operation. The Desktop Publishers bring much more to the table. They can take an idea or a concept submitted by a client and produce a finished product that is eye catching and truly unique. In result, creativity as compared to mere mechanical reproduction will indeed be a major part of their selling appeal.

On the other hand, the fact that Dynamic Desktop Publishing Inc. will be able to compete at a most aggressive price level. For the first two years, DDP will be a true owner-operator business with additional employees other than the beginning owner and desktop publishers.

Desktop publishing, as the name implies, lends itself to a very compressed operation, and an in-the-home operation is contemplated for years. Keeping overhead at a bare minimum, Christopher and Lotoria will devote at least 50% of their time calling on potential customers. They will take the business to the customers by meeting them at the client's establishment, providing meaningful samples, and offering to produce prototype newsletters, brochures, price lists, mailers, etc. Operating with the slimmest of fixed overhead, they will offer up to 15% introductory discounts to gain market penetration.

Both Desktop Publishers are gifted computer graphics and sales people who can capture the poise of the printing buyer. They also posses seemingly unlimited energy and are dedicated to working long hours to assure the success of Dynamic Desktop Publishing Inc. While devoting most of their days to customer calls and support activities, they will work into the evening with the hands-on production aspects of the business. Both are chronic competitive operators and enjoy the creative challenge of producing new and original pieces.

Like many entrepreneurs, the owner and desktop publishers have a driving ambition to see the firm grow and prosper, yet their approach is cautious and their expectations quite reasonable. In order for this to take forces, during the first two years Christopher and Lotoria will perform all the work, sales, and production. By year three, the business will add one full-time, or two part-time employees, drawing talent from the local College and Universities. Graphic design and advertising majors will be sought for this young, dynamic company. In addition, internships can be offered to those majors. At the closeout of year three, the dynamic work will continue on in the home through their fourth year, bringing a storefront operation that will be added along with an expanded scope, including hands-on computer rental time available to the public. Because of the growth an additional worker will be added.

Sales projections for the first year are a modest $70,000, providing net earnings of $8,100 after combined officers' salaries of $28,896. The owner have $5,000 of savings invested and will require a line of credit of $30,000 plus $15,000 of which is for equipment. The first year one performance should estimate to reflects $24,000 of the line as hard costs; the remainder is budgeted for contingencies and operating reserve.