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ddp_company_overview.pdf

Company Description

Company Name: Dynamics Desktop Publishing, Inc.

Mission Statement: Our mission is to build exemplary customer satisfaction in the heart of the

Commonwealth of Virginia near popular area of Carytown. Dynamic Desktop Publishing is

determined to establish long-term customer relationship, be the best provider of assisting

customers with desktop publishing documents. A few of these customers are University students

represent one market for term papers, theses, and doctoral dissertations, etc. Employment

resumes and entrepreneurial business plans are another. Churches, for their bulletins, directories,

and publications are a third category of business. Our team can take an idea or a concept

submitted by a client and produce a finished product that is eye catching and truly unique.

Goals of the Business: Dynamics Desktop Publishing, Inc. will set a goal in sales for the first

twelve months of full-time operations. We (DDP Team) expect this to increase during the second

twelve-month period for total sales in two years. Proper evaluation of the market will prove a

rise to these reasonable expectations.

With regard to the college/university market, there presently exists a need for low price

first rate publishing services. Dynamic Desktop Publishing will be catering directly to this

market to a much greater extent than other desk top publishers or speed printers. Expertise as

English majors will be invaluable in composition and proofreading copy. Their role will be very

"hands on" with her customers' projects, offering coaching and advice as needed.

For this to be a success, Ms. Lotoria Fowlkes will assist in the accomplishments. Ms. Fowlkes

holds and bachelor’s degree in Computer Information Systems from Virginia State University

and masters from Strayer University. This background will prove to be a great asset as more and

more companies avail themselves of Dynamics Desktop Publishing's services. In addition, Mr.

Christopher Foreman will provide graphic arts expertise and advertising talent when soliciting

orders from business customers. By being able to suggest outstanding layouts and striking

designs, it is easy to see that Dynamics Desktop Publishing, Inc. will be offering a level of

support to their customers that are not always available through competitive sources.

While their initial expectations are relatively modest, they foresee, a successful operation

that shall move from the in-the-home business to a storefront operation that which should

significantly expand, both in terms of volume and scope.

It is anticipated that, in addition to producing finished desk top publishing products and services,

they will be offering to the public a variety of computer and desk top publishing equipment that

may be rented by the hour to walk-in clientele. Eight Macintosh computers, as well as laser

printers, color ink jet printers, and other support hardware and software, will be dedicated to the

company. Experienced individuals can easily come in and rent equipment by the hour. Beginners

may also avail themselves of this facility and will be helped by the courteous and skilled staff.

Moderately priced training classes in hardware and software operation can be also offered.