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rubric.docx1 [OA] Signature Assignment: Business Proposal Paper100
1 1 Content: Appropriately evaluated market structure and elasticity for the product(15%)
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Does Not Meet Expectations1 Significant improvement is needed in one or more areas. |
Approaches Expectations2 Demonstrates a satisfactory comprehension of the subject matter at a minimum requirement. |
Meets Expectations3 Demonstrates better than average performance and above the minimum requirements although more development is still needed for mastery. |
Exceeds Expectations4 Demonstrates an unusually sharp insight into the material at a mastery level. |
1 2 Content: Created a pricing strategy based on market factors(15%)
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Does Not Meet Expectations1 Significant improvement is needed in one or more areas. |
Approaches Expectations2 Demonstrates a satisfactory comprehension of the subject matter at a minimum requirement. |
Meets Expectations3 Demonstrates better than average performance and above the minimum requirements although more development is still needed for mastery. |
Exceeds Expectations4 Demonstrates an unusually sharp insight into the material at a mastery level. |
1 3 Content: Created non-price barriers to entry based on market factors(6%)
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Does Not Meet Expectations1 Significant improvement is needed in one or more areas. |
Approaches Expectations2 Demonstrates a satisfactory comprehension of the subject matter at a minimum requirement. |
Meets Expectations3 Demonstrates better than average performance and above the minimum requirements although more development is still needed for mastery. |
Exceeds Expectations4 Demonstrates an unusually sharp insight into the material at a mastery level. |
1 4 Content: Demonstrated an understanding of the uses of product differentiation(12%)
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Does Not Meet Expectations1 Significant improvement is needed in one or more areas. |
Approaches Expectations2 Demonstrates a satisfactory comprehension of the subject matter at a minimum requirement. |
Meets Expectations3 Demonstrates better than average performance and above the minimum requirements although more development is still needed for mastery. |
Exceeds Expectations4 Demonstrates an unusually sharp insight into the material at a mastery level. |
1 5 Content: Demonstrated an understanding of economic concepts(12%)
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Does Not Meet Expectations1 Significant improvement is needed in one or more areas. |
Approaches Expectations2 Demonstrates a satisfactory comprehension of the subject matter at a minimum requirement. |
Meets Expectations3 Demonstrates better than average performance and above the minimum requirements although more development is still needed for mastery. |
Exceeds Expectations4 Demonstrates an unusually sharp insight into the material at a mastery level. |
1 6 Organization: The paper is organized in a logical and coherent manner. Transitions are used to improve flow(12%)
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Does Not Meet Expectations1 Paper is organized in a logical or coherent manner but not both. |
Approaches Expectations2 Paper is generally organized in a logical and coherent manner; transitions, however, are awkward. |
Meets Expectations3 Paper is generally organized in a logical and coherent manner; transitions for the most part are smooth. |
Exceeds Expectations4 Paper is fully organized in a logical and coherent manner; transitions are smooth and flow seamlessly from one point to the next. |
1 7 Research: Valid research is used to appropriately support the content. References to sources are used when required(20%)
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Does Not Meet Expectations1 Minimal and potentially invalid research is used to support content; very few references to sources are used when required. |
Approaches Expectations2 Valid research is generally used to support content; references to sources are generally used when required. |
Meets Expectations3 Valid research is consistently used to support content; references to sources are generally used when required. |
Exceeds Expectations4 Valid research is consistently used to support content; references to sources are consistently used when required. |
1 8 Mechanics: The author uses correct grammar and spelling. Format and citations are consistent with APA standards(5%)
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Does Not Meet Expectations1 Multiple errors in grammar and spelling; some format and citations consistent with APA standards. |
Approaches Expectations2 Several errors in grammar and spelling; some format and citations consistent with APA standards. |
Meets Expectations3 Few errors in grammar and spelling; most format and citations consistent with APA standards. |
Exceeds Expectations4 No errors in grammar and spelling; all format and citations consistent with APA standards. |
1 9 Mechanics: Components of the assignment instructions are followed (number of examples, paper length, etc.)(3%)
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Does Not Meet Expectations1 Assignment instructions are minimally followed; examples are not provided. |
Approaches Expectations2 Assignment instructions are generally followed; examples do not meet requirements. |
Meets Expectations3 Assignment instructions are consistently followed; examples provided meet requirements. |
Exceeds Expectations4 Assignment instructions are consistently followed; examples provided exceed requirements |
