Management Assignment
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Business Model and Strategic Plan Part I: Conceptualizing a New Product or Service Division of an Existing Business Grading Guide BUS/475 Version 5 |
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Individual Assignment: Business Model and Strategic Plan Part I: Conceptualizing a New Product or Service Division of an Existing Business
Purpose of Assignment
Students have the opportunity to research a company and industry using University of Phoenix IBISWorld and other databases to conceptualize forming a new division of an existing company based on a new product or service. The assigned text and Business Model and Strategic Planning Outline serve as a guide to complete sections of the capstone project each week. A final paper and presentation is due in Week 5.
Resources Required
· University of Phoenix Material: Business Model and Strategic Planning Outline
· University Library: IBISWorld, Mergent Online, Hoover’s databases
· Strategic Management, Ch. 4. 5, & 6
· Crafting and Executing Strategy, Ch. 3, 4, & 5
Grading Guide
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Content 70 Percent |
Met
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Partially Met |
Not Met
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Comments: |
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· Propose a new product or service for the new company division. The division should be customer-focused with an innovative mission statement. Ensure that you are differentiating your product or service. · Describe how the division addresses customer needs and achieves competitive advantage.
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· Create a vision and a business model for this new division that clearly demonstrates your decision on what you want your business to become in the future. · Explain how the vision, mission, and value of the new division align with the company’s mission and vision. · Summarize how the vision, mission, and values guide the division’s strategic direction.
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· Define your guiding principles and values for your division in the context of culture, social responsibility, and ethics and its alignment to those of the company.
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The paper is between 1,400 and 1,750 words in length. |
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Total Available |
Total Earned |
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7 |
#/7 |
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Writing Guidelines 30 Percent |
Met
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Partially Met |
Not Met
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Comments: |
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The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements. |
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Intellectual property is recognized with in-text citations and a reference page. |
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Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper. |
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Sentences are complete, clear, and concise. |
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Rules of grammar and usage are followed including spelling and punctuation. |
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Total Available |
Total Earned |
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3 |
#/3 |
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Assignment Total |
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10 |
#/10 |
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Additional comments:
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