THE COLLEGE CAMPUS SAFETY CHALLENGE in public relations

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PUBLIC RELATIONS FINAL PROJECT CASE STUDIES

CASE 2

THE COLLEGE CAMPUS SAFETY CHALLENGE

During the last two years, 20013 and 2014 campus crime has increased 30% nationwide. The FBI reported numerous incidents of stalking, muggings and attacks toward females on the campuses of major universities in the United States.  The FBI report encouraged college presidents to increase safety training, security, and add new lighting to dark areas of the campus. The research indicates that crime and fear may seriously threaten the quality of life on our college campuses in the future.  The research further indicates that students are complacent in their attitudes and feel as if “It cannot happen to me” and of course as is the case on all college campuses, there is a group of students who think that the administration is not caring and is not concerned about their safety.

Your public relations firm has been hired to accomplish the following goals on the Mississippi College Campus.

I.  Determine the attitude of students toward their personal safety on the campus

2. Inform the publics about the security measures on campus

3. Communicate to the student enrolled in Mississippi College that the University cares about their safety

4.  Develop a "Safety in Numbers” campaign

THE PLAN:

Define the Audience

I. Demographics

2. Profile of Audience Define Communication tools

1. Media

2.  Spoken word

3.  Posters

Set objectives with a time frame for completion

Establish Strategies

Determine a budget

Develop all the communication pieces

1.  Posters

2.  News releases

3.  Any speeches or spoken information 4.  If you have any special events, then promotional pieces should be Produced 5.  Social media campaigns

6.  Deal with letters, invitations, and follow up

Determine how the project will be evaluated.