Marketing Paper Virtual Gaming System
HelloMyName
ocolus_gaming_marketing.pptxOur Product Oculus VR
Lightweight
Portable
Allows you to completely enter a virtual world
Exceeds the way we look at reality
Strategy
Mission Statement- “Immersive virtual reality technology that's wearable and affordable.”
Goals- Provides brand new gaming experience offering something that’s never been offered before.
Industry Trends
Virtuix Omni- they have a platform, but is very expensive. But this is the only competitor.
Competitors analysis
“The Virtuix Omni™ is an immersive, first-of-its-kind gaming system that supports a full virtual reality experience (“Full VR”). The Omni allows anyone to walk, run, strafe, and jump within a 360-degree virtual world by leveraging natural movement. Walking and running in virtual reality creates an unprecedented sense of immersion that cannot be experienced sitting down. With no moving parts, the Omni is not only the first, but also the most compact, easy assembled, and affordable gaming system for Full VR gaming.”
SWOT analysis
Strengths-
almost brand new product design
very affordable for the type of technology
only one competitor
portable
Weaknesses-
Competitors price is very good
New type of technology, may run into problems
Will take time to get licensing from gaming companies
Opportunities
We can quickly change the world of gaming into a whole new level
Threats
Other competitors coming up with better prices and platforms since we have little to compare to
Price Strategy
Our strategy: our strategy will be to use the penetration price method, we want this to have the biggest impact possible on the public
Target pricing: test to see what are platform is worth to the customer after first trying the product
Prestige pricing: since this is a new and amazing product people will be willing to pay the premium price
Distribution Strategy
Distribute: Gamestop, best buy, target, walmart, costco, and online
Our platform will be available to everyone encouraging to buy the oculus vr glasses
Implementation plan
We will take the time to find the cheapest and most efficient resources to build our product
We will have to test the product a lot to make sure the product is flawless without glitches
Have further meetings with Oculos VR for suggestions on our design
Conclusion
Our product will only have one competitor who has not released their product
This design will revolutionize the gaming world
We will be one of the first companies to make this technology available to the public
Our product will be affordable to all
