Executive Program Summary
Binchley College is a private, co-educational, residential four-year college on Virginia’s Eastern Shore that combines the closeness and intimacy of a small college with the world-class faculty in the humanities, marine ecology, and anthropology of a large university.
Chartered in 1805, Binchley boasts the nation’s first undergraduate degree programs in marine ecology and Native American studies. The Eastern Shore provides the perfect venue for investigating the mysteries of the deep in the waters that surround the Shore on three sides—the Atlantic Ocean and Chesapeake Bay. Additionally, the entire Eastern Shore was home to several Native American enclaves, and Binchley archeology majors are at the forefront in excavations of its ancient villages. Many Native American descendants still live on the Eastern Shore and are active in programs at the college.
Binchley students receive a solid foundation in the arts and sciences during their first two years of study. Students select and concentrate on a major during their last two years. Binchley attracts students from all over the world, especially those interested in marine ecology and Native American studies.
Mission Statement
Binchley College seeks to nurture the intellect, imagination, and sense of responsible global citizenship of our students to prepare them for challenges that face our planet and our global community including all indigenous people. It is committed to the delivery of curriculum through collaborative and experiential learning.
The Office of Alumni Affairs
Binchley College depends on the generous support of its alumni for funding for special projects in addition to augmenting its endowment fund and revenue generated from tuition and grants. The Office of Alumni Affairs serves as the bridge between alumni and the College in several key areas including academics, sports, social activities, and fundraising.
Office of Alumni Affairs Program Goals
The Alumni Affairs program goals for the current budget year include the following:
· Improve overall pledge fulfillment rate by 4%
· Increase number of individual donors by 7%, and increase alumni participation by 5% to 34% overall
· Increase total annual fund contributions by 6%
· Increase number of Leadership gifts to the Annual Fund in the $1,000 to $10,000 range by 4%
Office of Alumni Affairs Staff
Five full-time employees are dedicated to the Alumni Affairs Office’s fundraising activity. These employees are:
1. Director of Alumni Affairs
2. Associate Director of Alumni Affairs
3. Administrative Assistant
4. Data Manager
5. Supervisor of Student Interns
Job Description: Alumni Affairs Data Manager
The Alumni Affairs data manager conducts the daily operations of data management in the Office of Alumni Affairs to improve accuracy and completeness of data in each system and provide technical assistance for staff and other college administrative units using the Alumni Affairs data systems. The Alumni Affairs data manager reports to the director and responds to requests for new data configurations.
Description of Duties:
· Identifies and analyzes complex data problems, formulates solutions, and takes appropriate action or makes sound recommendations
· Employs advanced database management skills and complex Excel formulas
· Develops and runs queries using SQL Server. Uses strong knowledge of relational database design and how to build SQL queries to pull data from multiple tables and/or databases
· Responds to requests for data from other administrative units
· Works with student interns to broaden their knowledge of data management as it applies to their duties
Job Description: Student Intern Supervisor
Reporting to the administrative assistant, the student intern supervisor is a recent graduate of the College (two years or less), responsible for training and supervising the pool of 10 student interns. The person who assumes this position must have three years of previous experience as an intern in the Alumni Affairs Office.
Description of Duties:
· Conducts a one-week orientation/training program for interns that gives an overview of the functions of the Office of Alumni Affairs and introduces the responsibilities of staff members; as a recent graduate of the College, he or she can offer a timely look at programs, functions, and giving incentives
· Prepares job assignments and work schedules based on the Intern Survey, which assists the decision-making process through informing on the interns’ schedule and job assignment preferences; every effort should be made to match interns with preferences, and these will change three times during the semester so that interns get a balanced experience in the Office of Alumni Affairs
· Handles correspondence related to interns, writes reports, and prepares material for staff meetings
· Supervises interns as they perform a variety of clerical duties delegated by the Administrative Assistant, including preparing bulk mailings
· Supervises and schedules activities of interns to support campus events for alumni
· Maintains department confidentiality of sensitive data, information, activities, and decisions; adheres to all safety and housekeeping policies and procedures
Job Description: Associate Director of Alumni Affairs
This position is a full-time position that reports to the director of Alumni Affairs. The associate director of Alumni Affairs is responsible for the implementation of programs and projects that strategically engage alumni. Working with University Relations and other departments across campus, the associate director organizes and manages on-campus events and activities that meet diverse alumni needs and bring positive media attention to the college. The associate director also plans and attends alumni events off-campus. Description of Duties:
· Develops, recommends, and implements strategies for promoting alumni activities and programs and services to encourage alumni involvement and participation
· Oversees day-to-day activities of the Office of Alumni Affairs including managing alumni correspondence and visitors
· Formulates and executes a communications program supporting annual giving
· Executes all aspects of alumni event planning including managing budgets and communicating with various individuals and entities, both within the College and in external organizations
· With the student intern supervisor and administrative assistant, plans the activities of student interns to support alumni programs
Job Description: Director of Alumni Affairs
This full-time position is responsible for planning and implementing all aspects of alumni relations, with special emphasis on annual fundraising and increasing the alumni participation rate. The director will develop and implement key strategies for the cultivation of new donors and the maintenance of established donors. The director will serve as the liaison with the Alumni Association Board of Directors, ensuring strong and productive relationships between its members and the academic and administrative units of the college.
The director will improve, enhance, and measure the effectiveness of existing programs while formulating new initiatives that will resonate with alumni, and ensure that the college is able to draw upon the skills and talents of its graduates and the rich and varied resources across campus to offer programming that is rewarding to alumni. The director reports to the vice president for institutional advancement.
Description of Duties:
· Manage a portfolio of potential alumni donors through the cultivation, solicitation, and stewardship process for gifts in support of the college mission and vision.
· Maintain regular and meaningful communications with alumni through a variety of media, including the web, social media, monthly alumni e-newsletter, correspondence, and personal contacts
· Plan, implement, and promote alumni programs that support the University strategic plan as well as the goals of the alumni strategic plan in collaboration with colleagues within the Office of Advancement, the Provost’s Office, and throughout the schools
· In conjunction with student affairs, athletics, and other key college partners, participate with student orientation, athletic games, and similar activities
· Develop and submit for VP approval the annual strategic and operating plans