Master Case Study - Managing Small Business
SMB400 Portfolio Project Rubric
Criteria Meets Expectation Approaches
Expectation Below Expectation Limited Evidence
Content, Research, and Analysis
25-30 Points 19-24 Points 13-18 Points 7-12 Points
Requirements The Portfolio includes all of the required components, as specified in the assignment.
The Portfolio includes most of the required components, as specified in the assignment.
The Portfolio includes some of the required components, as specified in the assignment.
The Portfolio includes few of the required components, as specified in the assignment.
33-40 Points 25-32 Points 17-24 Points 9-16 Points
Content Demonstrates strong or adequate knowledge of the materials; correctly represents knowledge from the readings and sources.
Some significant but not major errors or omissions in demonstration of knowledge.
Major errors or omissions in demonstration of knowledge.
Fails to demonstrate knowledge of the materials.
41-50 Points 31-40 Points 21-30 Points 11-20 Points
Analysis Provides strong or adequate thought, insight and analysis of concepts and applications.
Some significant but not major errors or omissions in thought, insight and analysis.
Major errors or omissions in thought, insight and analysis.
Fails to demonstrate thought, insight and analysis.
49-60 Points 37-48 Points 25-36 Points 13-24 Points
Application Demonstrates strong or adequate application of key concepts to reality- based scenarios.
Some significant but not major errors or omissions in application.
Major errors or omissions in application.
Fails to demonstrate application of key concepts to reality- based scenarios.
49-60 Points 37-48 Points 25-36 Points 13-24 Points
Synthesis and Evaluation
Demonstrates strong or adequate synthesis and evaluation of course concepts.
Some significant but not major errors or omissions in synthesis and evaluation.
Major errors or omissions in synthesis and evaluation.
Fails to demonstrate synthesis and evaluation.
13-15 Points 10-12 Points 7-9 Points 4-6 Points
Sources Cites and integrates at least four credible sources.
Cites and integrates two credible sources.
Cites and integrates one credible source.
Cites and integrates no credible sources.
13-15 Points 10-12 Points 7-9 Points 4-6 Points
Application of Source Material
Sources well or adequately chosen to provide
Some significant but not major problems with
Major problems with selection and linkage of sources.
Source selection is seriously flawed; no linkage to
SMB400 Portfolio Project Rubric
substance and perspectives on the issue; knowledge from the course linked properly to source material.
selection and linkage of sources.
knowledge from the course.
Common Core
5 Points 4 Points 3 Points 2 Points
Critical Thinking Applies critical thinking and reasoning skills for effective analysis.
Small number of significant but not major flaws or omissions in application of critical thinking skills.
Includes major flaws or omissions, or numerous minor flaws, in application of critical thinking skills.
Critical thinking and reasoning skills are absent or ineffective.
5 Points 4 Points 3 Points 2 Points
Ethics Prescribes actions to effectively address a variety of ethical situations that support social responsibility.
Small number of significant but not major flaws or omissions in prescribing actions to address ethical situations.
Includes major flaws or omissions, or numerous minor flaws, in prescribing actions to address ethical situations.
Prescription of actions to address ethical situations is absent or ineffective.
5 Points 4 Points 3 Points 2 Points
Leadership Demonstrates effective leadership and teamwork skills.
Small number of significant but not major flaws or omissions in demonstration of leadership and teamwork skills.
Includes major flaws or omissions, or numerous minor flaws, in demonstration of leadership and teamwork skills.
Demonstration of leadership and teamwork skills is absent or ineffective.
5 Points 4 Points 3 Points 2 Points
Technology Selects current technology applications and applies to specific problems and challenges in the work place and professional skills.
Small number of significant but not major flaws or omissions in selection of current technology applications.
Includes major flaws or omissions, or numerous minor flaws, in selection of current technology applications.
Selection of current technology applications is absent or ineffective.
Mechanics and Writing
17-20 Points 13-16 Points 9-12 Points 5-8 Points
Organization Project is clearly organized, well written, and in proper essay
Small number of significant but not major flaws in organization and
Major problems in organization and writing; does not completely follow
Project is not well organized or well written and is not in proper essay
SMB400 Portfolio Project Rubric
format including an introduction, body, and conclusion. Conforms to project requirements.
writing; is in proper essay format. In a minor way does not conform to project requirements.
proper essay format. In a significant way does not conform to project requirements.
format. Does not conform to project requirements.
17-20 Points 13-16 Points 9-12 Points 5-8 Points
Grammar and Style
Strong sentence and paragraph structure; few or no minor errors in grammar and spelling; appropriate writing style; clear and concise with no unsupported comments.
Small number of significant but not major errors in grammar and spelling; generally appropriate writing.
Inconsistent to inadequate sentence and paragraph development; work needed on grammar and spelling; does not meet program expectations.
Poor quality; unacceptable in terms of grammar and/or spelling; inappropriate writing style that interferes with clarity.
17-20 Points 13-16 Points 9-12 Points 5-8 Points
APA Includes all items listed on APA rubric and includes less than two APA style guide mistakes within the paper itself. Citations and reference page are correctly formatted.
Omits up to two items listed on APA rubric and includes less than four APA style guide mistakes within the paper itself. Citations and reference page are correctly formatted with minor mistakes.
Omits up to four items listed on APA rubric and includes less than six APA style guide mistakes within the paper itself. Citations and reference page include numerous mistakes.
Omits five or more items listed on APA rubric and includes seven or more APA style guide mistakes within the paper itself. Citations and reference page are incorrectly formatted.
Total points possible = 350