5 pages essay

The week three written assignment is a case study and the name of the company for the case study is The Book Bunker. Please read the following transcript carefully for directions on this case study. Week three Assignment Directions Transcript Just to help set up the scenario for you: You are a consultant and the report you write should be written as though it would be presented to Mary Johnson and Joe Johnson.  Therefore, it is not necessary to begin your report by repeating the history of Mary and Joe Johnson's company, Book Bunker. They already know the history of the company - they do not need to re-read it in a report.  They do not want to pay a consultant to create a report where they will be reading about their own company Mary and Joe Johnson have contacted the consulting company (of which you are an employee) to discuss creating a website, to develop an e-marketing strategy, to begin selling books online and to improve sales both in their brick and mortar store and online. Please note* This is literally my checklist for the grading of the week three written assignment.  I strongly suggest that as you are writing your paper you check off the items on this list as you complete them.  When I grade your paper I will be working my way down this list and checking off the items and if there is something missing course points will be forfeited. APA and Formatting (01) Double-spaced (02) One inch margins on all four sides of the page (03) Times New Roman 12 pt font  (04) APA compliant cover page (05) Running head on the cover page and on all subsequent pages of the paper (this includes the page number) (06) The first line of every paragraph indented by five spaces (07) APA compliant in text citations as appropriate (08) APA compliant reference page (not a works cited page or a bibliography page)  (09) References on the reference page that are APA compliant and that have a hanging indent (10) No aggregator information on the reference page (11) Spelling, grammar, word usage, punctuation, sentence structure, and mechanics count. (12) No Investopedia, Wikipedia, webopedia or any of the other forbidden research sources listed previously in announcements. (13) Minimum of three scholarly research sources. While graphs and pictures are permitted in the paper they are sternly frowned upon and they will not be used when calculating the length of the paper.  When I calculate the length of the paper I will temporarily remove the graphs and picture to ascertain the actual length of the written content.  Written content requirement for this paper is  a minimum of five pages (2,500 words minimum). The cover page and the references page do not count as part of the five to six page minimum length requirement. Listing of required topics to be covered in this paper.

(a) e-marketing strategy - that will increase their sales (b) a report on the various features that they should have on their website (c) information on where you recommend for them to advertise online - on what sites should they choose to advertise? (d) recommendation about banner ads - should they use banner ads?                                   If the answer is yes, they should use banner ads then explain the reasons and the rationale for using banner ads.                                   If the answer is no, they should not use banner ads, then explain the reasons and the rationale for not using banner ads.                                           In other words, give the Johnson's a solid business reason for your recommendation that is infuse with business common                                            sense and logic. (e) What key words and ad words should they use in their marketing strategy?  Give them specific recommendations and explain the business rationale, business reason, and logic behind your recommendation. (f) Explain to the Johnson's about what it means to advertise on the Internet both locally and globally.  What are the implications of this?  What are the ramifications of this?  Give them specific insights for the business as to what could and could not happen?  Remember, in the end, they want to sell books everywhere. (g) Define and explain to the Johnson's what a CRM system is and what a CRM system can do for their business.  Give them the business reason for using a CRM system and explain to them how they can use a CRM system to improve their sales.  Explain the business rationale, business reason, and the logic behind this strategic business decision.

Finally, do not mention anything in this report about social media.  DeVry University has been very succinct and specific in the directions for this assignment and they have stated that in this paper you are not to discuss social media.  It is not a requirement - however, I have created a template that you may use for this assignment.