Please Read attachment

Each Paper should be a maximum of 5 pages long. Detailed.

Paper 1:

Marketing to Children.

Kids have spending power (This is not just referring to their

allowances). Parents listen to what their children want.

Assignment: You are a marketer selling a new breakfast cereal to

children. How do you market your product differently to children?

What specific issues with the product, place and promotion should

you implement to attract the younger target market? To complete

this assignment you must find three outside articles on marketing to

children. Relate the material obtained in these assignment and your

textbook to complete this assignment. Turn in these articles when

you submit this assignment.

Paper 2:

Ads: Window into our Self?

Do ads reflect our cultural beliefs? How we see ourselves?

Assignment: Select 5 advertisements. Each ad needs to

represent one of the following concepts: Real Self, Ideal Self,

Avoidance Self, Female Gender Role(s) and Male Gender

Role(s). You need to discuss how each advertisement

expresses/defines each of these class concepts. We are looking

for a very insightful discussion that utilizes class concepts for

each of these advertisements. Make sure that you turn in each

ad with your discussion.