Priceable of business RMT

Discussion Board Module 3

FEATURES & BENEFITS

For this Group Discussion, please read the two attached articles.

RMT340_Features_and_Benefits_Article_1.pdf

RMT340_Features_and_Benefits_Article_2.pdf

Now choose a favorite possession or product that you use.

Think of that one thing you just love to use, or can’t live without. What about this possession makes it your favorite (think about its features)? Or if you use a product, what features does that product have that make it so useful or desirable to you?

(IMPORTANT: YOU MAY NOT CHOOSE YOUR CELL PHONE, TABLET, PC, or MAC.)

 

The following examples are not intended to limit your selection. You may select products or a possession that does not appear in the two example sections below.

 

Example possessions might include a cordless drill, lunchbox, or digital picture frame.

Example products might include face cream, moisturizing lotion, Gorilla Glue, or Mighty Putty.

Please record and post a maximum 1 minute video that does the following:

List three features, advantages, and corresponding benefits for the possession/product  you have chosen above. Please follow the strategy outlined in Article 2 for listing features, their advantages, and their corresponding benefits. Your features should be placed in rank order in your submission. Your most important feature should be first; the least important should be last.  Your benefit must be tied directly to the feature you have listed and should specifically articulate a benefit for the customer you are selling to.

Be sure to speak to the camera so that we can see your face. It is okay to present or show your product by holding it up. Videos showing only the product and no person will not be accepted.

For full credit, please watch and comment on at least two other student video posts.