MARKET ANALYSIS

Topic

Comments

Score

Basic Company Information

· Brief company history and information

· Hambrick Model

· Vision and mission

Please follow the same order when you do the power points

Vision is not found in power points

(20)

Industry and Competitive Analysis

· Industry Characteristics

· Porter’s 5 Forces

· Key Success Factors

· Driving Forces

· Identify Major Competitors (this should be on one of the slides and it has to be 3)

· Strategic Map

· Summary of Industry Prospects

(45)

Strategic Position

· SWOT Analysis

· Competitive Strength Assessment

· Company Resources/Competencies

· Leadership and Corporate Culture

· Tie to Strategy Execution

· Financial Performance

· 3 Year Analysis

· Created own charts/graphs/maps

· Summary of Competitive Position

(45)

Group Recommendations

· Conclusions

· Recommendations

· Rigorous Arguments

· Stock Purchase

(20)