Strategy
dufngl
session_16_development_methods.ppt
Strategy: Choices and Change
MN6003
Session 16 (w/c 26/01/15)
Strategy Directions
Lecturer: xxxxxxxx
Theme 3: Corporate Strategy and Decision Making
revised: 3/1/15
What did we talk about last time?
Re-cap of session 14: Corporate Level Strategy
Image source: http://www.accountingweb.co.uk/anyanswers/question/i-think-client-has-sacked-me
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Objectives
- Understanding of a range of different strategic development methods
- Determine the appropriate choices between organic development, mergers and acquisitions and strategic alliances.
Today
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Strategic choices
source: Johnson, Whittington and Scholes (2011) Exploring Strategy, 9th Edition, Pearson Education, Chapter 6
Our focus this week
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Main Methods of Strategy Delivery
Internal Development
Organic Growth
Stay single
Strategic Alliance
Joint Development
Dating a Partner(s)
Acquisition or Merger
Full Marriage
DIY
Ally
Buy
http://coachpianetwork.com/main/index.php?option=com_content&view=article&id=94:single-and-sick-of-it&catid=22:articles&Itemid=35
http://www.bbc.co.uk/news/magazine-10892142
http://chijuku.deviantart.com/art/homer-and-marge-97005391
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Organic development
Organic development is where a strategy is pursued by building on and developing an organisation’s own capabilities. This is essentially the ‘do it yourself’ method.
source: Johnson, Whittington and Scholes (2011) Exploring Strategy, 9th Edition, Pearson Education, Chapter 10
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Advantages of organic development
Knowledge and learning can be enhanced.
Spreading investment over time – easier to finance.
No availability constraints – no need to search for suitable partners or acquisition targets.
Strategic independence – less need to make compromises or accept strategic constraints.
source: Johnson, Whittington and Scholes (2011) Exploring Strategy, 9th Edition, Pearson Education, Chapter 10
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Corporate Entrepreneurship
Corporate entrepreneurship refers to radical change in the organisation’s business, driven principally by the organisation’s own capabilities.
For example, Amazon’s development of Kindle using its own in house development.
source: Johnson, Whittington and Scholes (2011) Exploring Strategy, 9th Edition, Pearson Education, Chapter 10
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Mergers and acquisitions
- A merger is the combination of two previously separate organisations, typically as more or less equal partners.
- An acquisition involves one firm taking over the ownership (‘equity’) of another, hence the alternative term ‘takeover’.
source: Johnson, Whittington and Scholes (2011) Exploring Strategy, 9th Edition, Pearson Education, Chapter 10
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Strategic motives for M&A
Strategic motives can be categorised in three ways:
Extension – of scope in terms of geography, products or markets.
Consolidation – increasing scale, efficiency and market power.
Capabilities – enhancing technological know-how (or other competences).
source: Johnson, Whittington and Scholes (2011) Exploring Strategy, 9th Edition, Pearson Education, Chapter 10
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Financial motives for M&A
There are three main financial motives:
Financial efficiency – a company with a strong balance sheet (cash rich) may acquire/merge with a company with a weak balance sheet (high debt).
Tax efficiency – reducing the combined tax burden.
Asset stripping or unbundling – selling off bits of the acquired company to maximise asset values.
source: Johnson, Whittington and Scholes (2011) Exploring Strategy, 9th Edition, Pearson Education, Chapter 10
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Managerial motives for M&A
M&A may serve managerial self-interest for two reasons:
Personal ambition – financial incentives tied to short-term growth or share-price targets; boosting personal reputations; giving friends and colleagues greater responsibility or better jobs.
Bandwagon effects – managers may be branded as conservative if they don’t follow a M&A trend; shareholder pressure to merge or acquire; the company may itself become a takeover target.
source: Johnson, Whittington and Scholes (2011) Exploring Strategy, 9th Edition, Pearson Education, Chapter 10
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Target choice in M&A
Two main criteria apply:
- Strategic fit – does the target firm strengthen or complement the acquiring firm’s strategy? (N.B. It is easy to over-estimate this potential synergy).
- Organisational fit – is there a match between the management practices, cultural practices and staff characteristics of the target and the acquiring firm?
source: Johnson, Whittington and Scholes (2011) Exploring Strategy, 9th Edition, Pearson Education, Chapter 10
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Determinants of merger success
- Compatibility at the top
- the key people need to have a rapport, trust and commitment to each other
- A shared vision of the industry’s future
- A clear benefit case
- it is vital that a strong benefits case is put forward to avoid the merger coming under attack from city analysts
- Sticking to a fair valuation
- it s often difficult for owners or senior management to accept the valuation of their own company.
In many cases acquisitions fail to improve financial performance. Companies commonly overpay.
source: Haspeslagh, P (1999) Managing the mating dance in equal mergers, Financial Times Mastering Strategy, October 25 (2181 words) – accessed Nexis 5/1/13
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Strategic alliances/networks
(Source: M P Koza & A Y Lewin, 1999)
Exploitation Alliances
pooling complementary resources that neither partner is interested in developing on its own (e.g. Nestlé and Colgate Palmolive, June 2003) often through joint ventures .
Exploration Alliances
strategic organisational vehicle for probing or co-developing new markets, product or technological opportunities often more open-ended, requires effective process controls (e.g. Vodafone Microsoft, October 2003, Comcast/Disney February 2004)
Hybrid Alliances
Partners’ strategic intents incorporate both strong exploitation and exploration objectives simultaneously maximise opportunities for capturing value from leveraging existing capabilities, assets etc., as well as from new value creation through learning alliances.
Determinants of merger success
- Handling symbolic issues
- e.g. location of HQ, corporate branding etc.
- A new Board
Haspeslagh emphasises that these factors reduce the odds of a merger failing but they do not necessarily determine success.
source: Haspeslagh, P (1999) Managing the mating dance in equal mergers, Financial Times Mastering Strategy, October 25 (2181 words) – accessed Nexis 5/1/13
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Practices that improve chances for a successful merger:
(Source: Toby Tetenbaum, 1999, Organisational Dynamics)
Provide input into Go/No Go Decision
A senior HR person should be involved in the decision, otherwise the human factors may be left out of the equation
Building organisational capability
Ensure the correct people are in the right positions to effectively perform the tasks that are needed to achieve the goals
Strategically align and implement appropriate systems and procedures
I.e. they must be aligned with the strategic intent of the organisation
Manage the culture
the integration team must identify a culture that supports the organisation’s goals and inculcate thew culture throughout the joint companies
Manage the post merger drift by managing the transition quickly
uncertainty about the future is detrimental
Manage the information flow
both upward and downward
Build a standardised integration plan
It’s crucial to have an actual integration plan rather than leaving things to drift.
More determinants of merger success
- Directors must get out of the Boardroom
- Set direction for new business
- Understand emotional, political and rational issues
- Maximise involvement
- Focus on communication
- Provide clarity around roles and decision lines
- Continue to focus on customers and
- Be flexible
source: Nguyen,H. and Kleiner, B. H., (2003) The effective management of mergers, Leadership & Organization Development Journal Volume: 24 Issue: 8 pages 447-454
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Exercise 1: Read the Case Study
What are the positive upside benefits of the merger?
What are the negatives or potential risks of the merger?
3) What do you think is the most important thing that senior managers could do to make sure the merger is a success?
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Strategic alliances
- A strategic alliance is where two or more organisations share resources and activities to pursue a strategy.
- Collaborative advantage is about managing alliances better than competitors.
source: Johnson, Whittington and Scholes (2011) Exploring Strategy, 9th Edition, Pearson Education, Chapter 10
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Motives for alliances
- Scale alliances – lower costs, more bargaining power and sharing risks.
- Access alliances – partners provide needed capabilities (e.g. distribution outlets or licenses to brands)
- Complementary alliances – bringing together complementary strengths to offset the other partner’s weaknesses.
- Collusive alliances – to increase market power. Usually kept secret to evade competition regulations.
source: Johnson, Whittington and Scholes (2011) Exploring Strategy, 9th Edition, Pearson Education, Chapter 10
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Types of strategic alliance
There are two main kinds of ownership in strategic alliances:
- Equity alliances involve the creation of a new entity that is owned separately by the partners involved.
- Non-equity alliances are typically looser, without the commitment implied by ownership.
source: Johnson, Whittington and Scholes (2011) Exploring Strategy, 9th Edition, Pearson Education, Chapter 10
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Examples of Strategic Alliances
Non
Contractual
- Lobbying coalition e.g. to influence regulator or government
- R&D staff exchange
- Market information sharing e.g. retailers and suppliers
source: De Wit & Meyer
Contractual
- Research consortium
- International Marketing Alliance e.g. airlines
- Co-branding alliance e.g. Coca-Cola and McDonalds
Equity Based
- Construction consortium e.g. Eurotunnel
- New product or supply chain joint venture e.g. Renault & Nissan (electric car batteries)
- Local joint venture e.g. Tesco in India
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Strategic alliance processes
Two themes are vital to success in alliances:
- Co-evolution – the need for flexibility and change as the environment, competition and strategies of the partners evolve.
- Trust – partners need to behave in a trustworthy fashion throughout the alliance.
source: Johnson, Whittington and Scholes (2011) Exploring Strategy, 9th Edition, Pearson Education, Chapter 10
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Comparing acquisitions, alliances and organic development
Buy, ally or DIY matrix
source: Johnson, Whittington and Scholes (2011) Exploring Strategy, 9th Edition, Pearson Education, Chapter 10
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Comparing acquisitions, alliances and organic development
Four key factors in choosing the method of strategy development :
- Urgency – internal development may be too slow, alliances can accelerate the process but acquisitions are quickest.
- Uncertainty – an alliance means risks are shared and thus a failure does not mean the full cost is lost.
- Type of capabilities – acquisitions work best with ‘hard’ resources (e.g. production units) rather than ‘soft’ resources (e.g. people). Culture clash is the big issue.
- Modularity of capabilities – if the needed capabilities can be clearly separated from the rest of the organisation an alliance may be best.
source: Johnson, Whittington and Scholes (2011) Exploring Strategy, 9th Edition, Pearson Education, Chapter 10
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Summary
- There are three broad methods for pursuing strategy: mergers and acquisitions, strategic alliances and organic development.
- Organic development can be either continuous or radical. Radical organic development is termed corporate entrepreneurship.
- Acquisitions can be hostile or friendly. Motives for mergers and acquisitions can be strategic, financial or managerial.
- The strategic alliance process relies on co-evolution and trust.
- The choice between acquisition, alliance and organic methods is influenced by four key factors: urgency, uncertainty, type of capabilities and modularity of capabilities.
source: Johnson, Whittington and Scholes (2011) Exploring Strategy, 9th Edition, Pearson Education, Chapter 10
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