MKT 506 Integrated Marketing Communications Assignment 4 for Professor Ryan

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Exhibit: II

Benetton’s famous advertisements

Picture 1 Globe Campaign (1986)

Picture 2

Israeli and Arab (1987)

Picture 3 A black hand and a white hand linked by handcuff (1989)

Picture 4 Black and White Hand (1990)

Picture 6 War Cemetery (1991)

Picture 5

An angelic-looking white child embracing a black one whose hair shaped into devil's horns created a lot of consternation among Black groups in the US (1991)

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Picture 7 Tongues (1991). In the Middle East, this image was considered pornographic. Picture 8

Girl with Doll (1992)

Picture 9

A bird stuck in an oil slick (1992)

Picture 10 Killing in Kosovo (1992)

Picture 11

A boat overcrowded with Albanians (1992)

Picture 12

A man (David Kirby) dying of AIDS surrounded by his family members (1992)

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Picture 13 An empty electric chair for execution (1992)

Picture 14 Bosnia Soldier (1994)

Picture 16 Food for Life (2003)

Picture 15 Faces of AIDS (1994)

Source: www.benetton.com

Picture 17 Food for Peace (2003). Morno, 60, and Rose, 22 fought on opposite sides of the Civil war in Sierra Leone Food aid encouraged the disarmament process and they and other ex- combatants, now receive rations while retraining as tailors.

Picture 18 Food For Work (2003). Bagmina, 15, is now free to find work in Kabul, Food aid supports her while she looks for a job.