Need help with SWOT analysis

Up

-

tempo

.

“

The power to do more

.

”

Our mission is driven upon

athletes

needing an

extra boost! We strive to

satisfy consumer needs

for superior

qua

lity

and great tasting,

natural and functional beverages.

Range/Nature of Product or Services

O

ffe

red:

Up

-

tempo

will offer

s

all

-

natural

sports/

energy

drink

in five flavors

.

E

ach 16oz bottle

contains

a generous amou

nt of

vitamins

, minerals

and

nutrients

t

he body can benefit from.

Quality:

Up

-

tempo

uses

o

rganic

green coffee bean

and

stevia leaf ext

ract

to compliment the

natural

frui

t a

n

d

vegetable flavors

.

C

ontain

s 0

mg of

caffeine

and does not

leave the consumer

with

side effects

post

consumption.

Price:

Pricing will be set at 1

to 2 dollars per bottle.

Service:

Up

-

tempo

is guaranteed to provide the c

onsumer with

power, e

nergy

and focus

to

increase performance

; whether in the

place of business or being leisure time (i.e. training or

sports).

Overall Relationship to Customer:

Our product will be eval

u

ated

through our consumer.

Orange, Pineapple, Mango, Grapefruit and

Pomegranate

being our sta

rter flavors we plan to

market various other flavors within the n

ext two years

or better via consumer preference.

Management Style/Relationship to Employees:

We will maintain

both

a Paternalistic

and

Democratic management style.

We want all employees to be involve

d

and feel a

part of the team.

Nature of Work Environment:

To complement the Democratic/Paternalistic management

style

;

o

ur work

envir

on

m

en

t will be that of

fun and humorous.

Our facil

i

ties

take pride in

clean

liness, as

well as safety for all employees

.

Relationship to Rest of Industry:

A

t a projected annual growth ra

te of 5% between 20

15 and

2018; t

he sports/energy drink market is steadily growing wit

h

lots of room for improvement.

We

at

Up

-

tempo

plan

to match our competition

and eventually take over the industry!!

Up-tempo. “The power to do more.”

Our mission is driven upon athletes needing an extra boost! We strive to satisfy consumer needs

for superior quality and great tasting, natural and functional beverages.

Range/Nature of Product or Services Offered: Up-tempo will offers all-natural sports/energy

drink in five flavors. Each 16oz bottle contains a generous amount of vitamins, minerals and

nutrients the body can benefit from.

Quality: Up-tempo uses organic green coffee bean and stevia leaf extract to compliment the

natural fruit and vegetable flavors. Contains 0mg of caffeine and does not leave the consumer

with side effects post consumption.

Price: Pricing will be set at 1 to 2 dollars per bottle.

Service: Up-tempo is guaranteed to provide the consumer with power, energy and focus to

increase performance; whether in the place of business or being leisure time (i.e. training or

sports).

Overall Relationship to Customer: Our product will be evaluated through our consumer.

Orange, Pineapple, Mango, Grapefruit and Pomegranate being our starter flavors we plan to

market various other flavors within the next two years or better via consumer preference.

Management Style/Relationship to Employees: We will maintain both a Paternalistic and

Democratic management style. We want all employees to be involved and feel a part of the team.

Nature of Work Environment: To complement the Democratic/Paternalistic management

style; our work environment will be that of fun and humorous. Our facilities take pride in

cleanliness, as well as safety for all employees.

Relationship to Rest of Industry: At a projected annual growth rate of 5% between 2015 and

2018; the sports/energy drink market is steadily growing with lots of room for improvement. We

at Up-tempo plan to match our competition and eventually take over the industry!!