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Commercials Comparison-Contrast Exercise

Once you have decided on which commercials you are going to use for this exercise, you must determine what the commercials’ similarities and differences are based on the following criteria – (you will select 3 Geico and 3 Progressive commercials) :

· Is it clear what the product/service is?

· Does the commercial effectively target a specific consumer/buyer?

· Does the commercial grab the viewer’s attention/interest?

· Is the type of humor used effective?

· What is the message being conveyed?

A. Geico commercial title: ________________________________________

Progressive commercial title:____________________________________

Comparisons (similarities): Both commercials…

1. _________________________________________________________

__________________________________________________________

2. ___________________________________________________________

____________________________________________________

3. ____________________________________________________

_____________________________________________________

Contrasts (differences) Both commercials are different because…

1. __________________________________________________________

__________________________________________________________

2. __________________________________________________________

__________________________________________________________

3. ___________________________________________________________

___________________________________________________________

B. Geico commercial title: ________________________________________

Progressive commercial title: ___________________________________

Similarities:

1._________________________________________________________________________________________________________________________

2._________________________________________________________________________________________________________________________

3. __________________________________________________________________________________________________________________________

Differences:

1._________________________________________________________________________________________________________________________

2._________________________________________________________________________________________________________________________

3._________________________________________________________________________________________________________________________

C. Geico commercial title:__________________________________________

Progressive commercial title_____________________________________

Similarities:

1._________________________________________________________________________________________________________________________

2._________________________________________________________________________________________________________________________

3._________________________________________________________________________________________________________________________

Differences:

1._________________________________________________________________________________________________________________________

2._________________________________________________________________________________________________________________________

3._________________________________________________________________________________________________________________________