Sports Marketing
zuela101
spt_111_milestone_two_rubric.doc
SPT 111 Milestone Two: Initial Planning
Overview:
The final project for this course is the creation of a business plan for a chosen sport organization. The purpose of this project is for you to begin to consider which area of sport business you will enter in your professional career. For this milestone, due in Module Three, you will submit an initial plan for the sport organization you selected in Module Two. The initial planning you provide in this milestone will create a framework for the Strategic Planning Milestone (Three) due in Module Five and for the final business plan due in Module Seven.
Specifically the following critical elements must be addressed:
· A description of the proposed revenue, expenses, and merchandise for your chosen sport organization
· A SWOT analysis for your organization
· A primary list of activities or business opportunities your organization will be engaged in
· Three strategic planning questions which your organization will need to address
Requirements of Submission:
The initial planning paper should follow these formatting guidelines: double-spaced Word document, 2–3 pages in length, not including title page and references, 12-point Times New Roman font, one-inch margins, APA format, and a minimum of two primary sources.
Instructor Feedback: Students can find their feedback in the Grade Center.
|
Critical Elements |
Exemplary |
Proficient |
Needs Improvement |
Not Evident |
Value |
|
Revenue, Expenses, and Merchandise
|
Meets “Proficient” criteria and uses clear and specific examples based on research of existing sport organizations (18-20) |
Provides a description of the proposed revenue, expenses, and merchandise of the organization (16-17) |
Describes the revenue, expenses, and merchandise, but examples are not clear or not appropriate to the chosen organization (14-15) |
Does not describe the revenue, expenses, or merchandise of the organization (0-13) |
20 |
|
SWOT Analysis |
Meets “Proficient” criteria and substantiates claims with research (18-20) |
Analysis identifies possible internal strengths and weaknesses of the chosen organization, as well as potential external opportunities and threats (16-17) |
Analysis minimally identifies possible internal strengths, weaknesses, opportunities, and threats (14-15) |
Does not identify possible internal strengths, weaknesses, opportunities, or threats (0-13) |
20 |
|
Activities and Opportunities |
Meets “Proficient” criteria and compares the activities and opportunities to other sport organizations in the market (18-20) |
Includes a primary list of activities or opportunities your organization will be engaged in using specific examples (16-17) |
Includes a primary list of activities or business opportunities, but does not use examples (14-15) |
Does not include a primary list of activities or opportunities (0-13) |
20 |
|
Strategic Planning Questions |
Meets “Proficient” criteria and strategic planning questions are based on research (18-20) |
Identifies strategic planning questions that the organization will need to address (16-17) |
Identifies strategic planning questions, but questions are not relevant to the chosen organization (14-15) |
Does not identify strategic planning questions (0-13) |
20 |
|
Articulation of Response |
Submission is free of errors related to citations, grammar, spelling, syntax, and organization and is presented in a professional and easy to read format (18-20) |
Submission has no major errors related to citations, grammar, spelling, syntax, or organization (16-17) |
Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas (14-15) |
Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas (0-13) |
20 |
|
Earned Total Comments: |
100% |
