Sports Marketing
zuela101
spt_111_milestone_one_rubric.doc
SPT 111 Milestone One: Topic Selection of Organization
Overview:
The final project for this course is the creation of a business plan for a chosen sport organization. The purpose of this project is to provide you with an opportunity to create an overall business plan for a sport organization of your choice and for you to begin to consider which area of sport business you will enter in your professional career. For this milestone, due in Module Two, a sport organization topic selection will be submitted.
Specifically the following critical elements must be addressed:
· A definition of your selected sport organization
· The mission and purpose of the organization
· The targeted consumers
· The goods and services that the organization will provide
· A specific primary source upon which your research will be based for your final project
Requirements of Submission:
The topic selection of an organization should follow these formatting guidelines: double-spaced Word document, 500–700 words, 12-point Times New Roman font, one-inch margins, APA format, and a minimum of one primary source.
Instructor Feedback: Students can find their feedback in the Grade Center.
|
Critical Elements |
Proficient (100%) |
Needs Improvement (70%) |
Not Evident (0%) |
Value |
|
Sport Organization Topic Domain |
Selected topic is appropriately within the domain of sports management and the assignment |
Selected topic is not appropriately within the domain of sports management and the assignment |
|
P/F |
|
Definition of Selected Organization |
Selected organization topic is described with sufficient detail to establish a foundation for successfully completing the assignment (20) |
Selected organization topic is described, but without sufficient detail to establish a foundation for successfully completing the assignment (14) |
Selected organization topic is not described (0) |
20 |
|
Mission and Purpose of Organization |
The mission and purpose of the organization is described using specific, relevant evidence (20) |
The mission and purpose of the organization is described, but the evidence is either not specific or not compelling (14) |
The mission and purpose of the organization is not defended (0) |
20 |
|
Consumers of Organization |
Identifies the organization's targeted consumers, citing clear and relevant examples (20) |
Identifies the consumers, but examples are not relevant (14) |
The consumers of the organization are not described (0) |
20 |
|
Goods and Services of Organization |
Identifies the goods and services of the organization and provides clear examples (20) |
Identifies the goods and services, but examples are not substantiated (14) |
The goods and services of the organization are not described (0) |
20 |
|
Primary Source Identification |
Proposal includes at least one specific primary source that is appropriate for the topic selected (10) |
Identifies a specific primary source, but source is misaligned or not appropriate for organization selected (7) |
Does not identify a specific primary source (0) |
10 |
|
Articulation of Response |
Submission has no major errors related to citations, grammar, spelling, or syntax (10) |
Submission has major errors related to citations, grammar, spelling, or syntax that negatively impact readability and articulation of main ideas (7) |
Submission has critical errors related to citations, grammar, spelling, or syntax that prevent understanding of ideas (0) |
10 |
|
Earned Total Comments: |
100% |
