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Commercials Comparison-Contrast Exercise
Once you have decided on which commercials you are going to use for this exercise, you must determine what the commercials’ similarities and differences are based on the following criteria – (you will select 3 Geico and 3 Progressive commercials) :
· Is it clear what the product/service is?
· Does the commercial effectively target a specific consumer/buyer?
· Does the commercial grab the viewer’s attention/interest?
· Is the type of humor used effective?
· What is the message being conveyed?
Please submit this assignment by the end of this week, Saturday, May 17.
A. Geico commercial title: ________________________________________
Progressive commercial title:____________________________________
Comparisons (similarities): Both commercials…
1. _________________________________________________________
__________________________________________________________
2. ___________________________________________________________
____________________________________________________
3. ____________________________________________________
_____________________________________________________
Contrasts (differences) Both commercials are different because…
1. __________________________________________________________
__________________________________________________________
2. __________________________________________________________
__________________________________________________________
3. ___________________________________________________________
___________________________________________________________
B. Geico commercial title: ________________________________________
Progressive commercial title: ___________________________________
Similarities:
1._________________________________________________________________________________________________________________________
2._________________________________________________________________________________________________________________________
3. __________________________________________________________________________________________________________________________
Differences:
1._________________________________________________________________________________________________________________________
2._________________________________________________________________________________________________________________________
3._________________________________________________________________________________________________________________________
C. Geico commercial title:__________________________________________
Progressive commercial title_____________________________________
Similarities:
1._________________________________________________________________________________________________________________________
2._________________________________________________________________________________________________________________________
3._________________________________________________________________________________________________________________________
Differences:
1._________________________________________________________________________________________________________________________
2._________________________________________________________________________________________________________________________
3._________________________________________________________________________________________________________________________
