BUS4015 week 2

Evaluate Mission Statements

After you complete this week’s reading assignment, select six companies (your choice). You can select from cases in our textbook (they are in the second half), or companies widely-known, or others you select from the Internet. Make sure to review the examples listed in Table 2-4 demonstrating Fred David’s Nine Essential Components for mission statements. Now evaluate the organization’s use of the nine components. Then, make sure you assess the component used/missed by each organization.

Part I: Evaluate all nine elements for each company.

You can list organizations across the top of the chart.

	Company 1	Company 2	Company 3	Company 4	Company 5	Company 6
Customers
Product/Service
Markets
Technology
Concern for Survival, Growth, and Profitability
Philosophy
Self-Concept
Concern for Employees
Template (for your use; adapted from Fred R. David “Strategic Management” (14th ed.).

Post a written assessment (review the grading rubric criteria and answer all of them fully):