psychology worksheet 3 For Researcher_D only
Social Psychology
Part 2
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What is Social Psychology?
- Branch of psychology concerned with the way individual’s thoughts, feelings, and behaviors are influenced by others.
- Part 1
- Person perception
- Attributions
- Part 2
- Attitudes
- Social Influences
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Person perception – stereotypes, expectations influence how we form impression of others
Attribution processes
Interpersonal attraction
Attitudes
Conformity/obedience
Person Perception
- Halo Effect: Beautiful people stereotype
- Stereotypes
- Origins of stereotypes
- Changing stereotypes
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Attribution
- Judgments about people’s actions
- Common errors
- Fundamental attribution error
- When explaining other’s behavior, we overestimate the role of internal factors.
- Self-serving bias
- Good things - internal attributions
- Bad things - external attributions
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Errors or bias can occur in making attributions about the behavior of others. Sometimes errors occur because people use mental shortcuts that are not accurate
fundamental attribution error - assume people’s behavior is caused by their internal dispositions. Situational influences are underestimated. People tend to pay attention to behavior, and not to the circumstances in which it occurs; Fundamental attribution error- the tendency for observers, when analyzing another’s behavior, to underestimate the impact of the situation and to overestimate the impact of personal disposition.
actor-observer - tendency to attribute the behavior of others to internal causes. One’s own behavior is attributed to situational causes. Individuals know their day-to-day behavior varies. People have less information about others, and are more likely to make internal attributions about them
Some errors in attribution occur because people generally see themselves as having more positive traits than others do
self-serving bias - tendency for people to feel their positive behaviors are due to their internal traits. At the same time, they blame their failures and shortcomings on external, situational factors. The bias may develop in order to protect one’s self-esteem. People tend to take credit for their successes, but blame others for their failures. Self-serving bias and attribution errors help some people maintain self-esteem. However, they may inhibit some people from having realistic goals, setting them up for disappointment
Attitudes & Persuasion
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Attitudes
- Positive or negative evaluations of people, behaviors, beliefs, or concepts
- You have attitudes about:
- The President (person)
- Abortion (behavior)
- Affirmative action (belief)
- Music genres (concept)
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Cognitive (beliefs) – “Gun owners shoot themselves more often then they shoot criminals.”
Emotional (affective) – “Guns make me sick.”
Behavioral predispositions – “I vote for gun control advocates whenever possible.”
How are attitudes formed?
- Direct contact (personal experience)
- Interaction with others
- Group membership
- Child rearing
- Mass media
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How are attitudes changed?
manipulatively
brainwashing
convincing
persuasion
1
0
1
9
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Which is not related to persuasion?
Attractiveness of communicator
Two-sided arguments
Communicator’s salary
Intelligence of person being persuaded (target)
3
3
3
6
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How are attitudes changed: PERSUASION
- Message source (communicator)
- Message characteristics
- Target characteristics
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Which persuades you more?
Left
Right
6
9
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How are attitudes changed? PERSUASION
- Message Source (communicator)
- Attractiveness
- Expertise
- Trustworthiness
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How are attitudes changed? PERSUASION
- Message characteristics
- Two-sided messages
- Both sides of the argument are presented
- Effective if one side of the argument can be refuted
- Fear-producing messages
- If a means for fear reduction is prevented
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Ad Council: 1988-1990
Endorsed by Surg. Gen. C. Everett Koop
FEAR CHANGES
ATTITUDES.
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2003 Study: On one or more occasions, 21% of smokers were tempted to have a cigarette but decided not to because of the new warnings.
12/2000 – Canada required shocking images on cigarette packaging
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Political Fear Tactics?
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How are attitudes changed? PERSUASION
- Target Characteristics
- Intelligent people are more resistant to persuasion.
- Publicly, women are more willing to change their minds (privately, they are the same as men)
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Which is not related to persuasion?
Attractiveness of communicator
Two-sided arguments
Communicator’s salary
Intelligence of the target
0
0
1
8
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How are attitudes changed: PERSUASION: review
- Message source (communicator)
- Message characteristics
- Target characteristics
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How does
cognitive dissonance
lead to attitude change?
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Cognitive Dissonance:
we hate conflict and love consistency…
- 2 contradictory cognitions lead to dissonance
- Dissonance creates an unpleasant state of tension
- Attitude change (usually the original belief) occurs to reduce dissonance.
- May explain
- Why people believe their own lies.
- Why people don’t believe smoking is dangerous, etc.
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Cognitive Dissonance example
- 2 contradictory cognitions
- I smoke.
- Smoking causes cancer.
- To reduce icky dissonance
- Modify the cognition (“I smoke light cigarettes.”)
- Add cognitions (“I run a lot, so I’m healthy.”)
- Deny cognitions (There is no evidence linking smoking with cancer.”)
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How do others influence the way we think and feel and behave?
SOCIAL INFLUENCE
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How groups affect our behavior
- Conformity (Asch)
- Obedience (Milgram)
- Diffusion of Responsiblity
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Conformity
How Does a Group Affect Behavior?
- Conformity
- When people give in to real or imagined social pressure
- Asch study
- 5 fake students, 1 real
- Fake students were wrong
on 1/3
- Real students incorrectly
conformed 1/3 of the time;
75% conformed at least once
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Occurs even when not under pressure to do so
Asch experiment
Person changes her or his attitudes or behaviors so they are consistent with those of other people or norms
Behavior is contagious
Chameleon effect
(yawn, look up, smile)
conformity: adjusting one’s behavior or thinking to coincide with a group standard.
Chameleon effect (chin rubbing, foot shaking--empathic people mimic)
Asch (1907 – 1996) found that people in a group adopt its standards. In 1951, Asch performed an experiment to study conformity. Seven to nine people were asked to judge which of three lines matched a standard line. Only one group member, the “naïve” participant, was really unaware of the purpose of the study. The other “participants” deliberately gave false answers. Asch found some naïve participants would go along with the group, even when the answer they gave was obviously wrong
Obedience
How Does a Group Affect Behavior?
Obedience – compliance with orders of another person or group
Stanley Milgram (1933 – 1984) studies
65% of people give strangers a 450 volt shock when they are told to do so by a researcher.
Increased by:
- Authority figure
- Victim is far away
- No role models for defiance
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Diffusion of Responsibility (also known as “Bystander Effect”)
How Does a Group Affect Behavior?
- Diffusion of responsibility
- AKA: “Bystander Effect”
- Bystanders feel the responsibility for acting is shared, or diffused, by the group.
- First documented example:
- infamous 1964 murder of Kitty Genovese as 38 callous neighbors ignored her screams for help
- The facts of this story have been challenged.
- http://www.cnn.com/2007/HEALTH/10/01/genovese.ap/index.html
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Decrease in individual effort as a result of working in a group
How groups affect our behavior
- Conformity (Asch)
- Obedience (Milgram)
- Diffusion of Responsiblity
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Take home messages
- Be aware of your prejudices
- Be aware of the attributions you make
- Recognize that everyone is different
- Keep an open mind, be willing to change your mind when new evidence appears
- Try not to judge, let experience guide you
- Don’t just go along with the crowd
- Think for yourself
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