Help

On the radio show that I co-host, my segment is TEA time with KoKo, where I spill the latest in entertainment, social, and political news. So branding my career from there, I chose the name for the magazine as KoKo’s TEA. In this generation, TEA is a common name for “the gossip”, “the 411”, “the news”, etc. Being that I want to target young adults I want the magazine to be relatable to them. The mission is as follows, KoKo’s TEA provides an opportunity for retailers and trend makers to connect to customers in the urban demographic. KoKo’s TEA will be a multi-generational, influential publication for readers to gain knowledge as well as be entertained by the content. Readers will also be exposed to a different brand of the cosmopolitan urban lifestyle.

As the world turns, the generation of young adults’ action is becoming more irrational so I felt that if I would do a project for my career I would want to influence and help the people that would become my fans in a positive manner. Young adults need more guidance in society. Most entertainers say things for entertainment but the listeners are being persuaded to do these foolish actions and are receiving the repercussions for them. They are letting the art influence their lives instead of letting their life influence art. Most people haven’t grasped that concept of life yet so I would like to help them.

Growing into the young woman I am, I have acquired the wisdom and discernment to know how to deal with different circumstances. In most households of young adults they are being raised by single parents with multiple kids so it takes the essence of having that guidance of both parents away. Speaking to some of my peers, I have found that not having both parents has affected them tremendously in the decisions that they have made in the past. It’s not that they didn’t know it’s that they weren’t aware of the consequences that they would endure. As we were younger we are taught right from wrong, however, in some cases our circumstances determine our actions. Not having the right guidance in our lives will affect a host of our decisions. Being that my parents were great models in my home, I would like to reach out to young adults around the world to give them a dose of what I experienced and more. There is definitely a need for a more positive influence in the urban lifestyle for young adults.

Although KoKo’s TEA will be a print publication for readers on a monthly basis, however, there will be a website where different information will be updated daily. This will keep the readers informed of different aspects of life as well as the entertainment industry. This project is so broad that this will attract and magnetize many types of people. Information given to readers for health may not interest readers for finance, just as readers for relationships but may not be married. This project will cover a host of information that will interest every type of person that is in the demographic. It will allow the readers to be educated in an unintentional type of way. Most young adults hate to read and that’s where most information is given to advance. I want to educate in society’s fun way of doing things.

As vastly as the world is growing, technology is advancing as we speak. KoKo’s TEA will also entertain their readers by social networking. KoKo’s TEA will post information daily on social sites to connect with their followers. Utilizing the internet by having a website may or may not be one in the same as social media. Most young adults use their cellular phones for 90 percent of what they do throughout the day. The people in the demographic, ages 21-34 are always using their cellular phones for everything such as and may not be limited to, paying bills, searching for information, social media, connecting with friends, and school. Social media is a very pertinent tool in marketing and to always have that immediate connection with the readers.

Wanting to make an impact in the world, I thought it would be best to start with the people that are a part of shaping the place we live in. Young adults have so much impact on how this world is ran daily so I wanted to influence the thoughts and ideas of those people with a positive method. Young adults between the ages of 21-34 will be the target market for this publication because that group is more relatable to me. Most of my peers have most of the same problems that we hear about on television, radio, internet, and in some publications. These media outlets bring awareness to the problems but no one wants to find solutions. KoKo’s TEA will be that “go to” guide for young adults to obtain knowledge and guidance about things that they may not be aware of.

With branding a career, it can be tough dilemmas that you may face. When the necessary steps are being taken to set out a plan of how and what area you want to target, it can be very tedious. Your brand will follow you for the longevity of your career. Acquiring the wisdom and having great models of parents in my home, I wanted to reflect my life into others. By giving examples and pouring knowledge to people who will be spectating my platform, my brand will be something to remember. Being in the entertainment industry, a magnifying glass is upon you. Growing in a positive household wouldn’t be far from my choosing. I want to give the world something that can be remembered in a good manner and to know that I helped in making this world a better place.

Obtaining an undergraduate degree in accounting, I found a love for writing and journalism. It is a gift and a strength that I have grown to use in a great way. Starting this publication will definitely help me showcase my strength in another aspect and it will definitely give me a step ahead being that I can use words in a way so that everyone can enjoy. Understanding the direction that I would like the publication to go in, I would need a team of people to help me on this journey. Working with a team of people that have the same work ethic as well as the same goal is very hard at acquiring. Weaknesses for the company would definitely be acquiring the right team of people to help obtain the goal. Being in the entertainment industry, I come across a host of opportunities that will only enhance the publication in a great light. I was chosen to appear as a cast member on a reality show that would be about entrepreneurs that want to be seen in a positive light. This opportunity will allow my platform to increase as well as grow the readership in KoKo’s TEA. Opportunities like this are easy but hard to come by in the entertainment industry. They can either make or break your career but one must use it for what it’s worth. As prior stated, the world is advancing so more and more companies are being introduced to the industry. There are so many threats to KoKo’s TEA that are very well established. KoKo’s TEA will have to stand out and be very different in approaching the industry. Other publications and blog sites will most definitely be a threat to KoKo’s TEA which will only make the team work harder to gain the number one spot. However, it will be tough to climb that ladder.

Branching out of the United States, the first foreign market KoKo’s TEA would likely go on the newsstands is South Africa. It will be a different product in that area and it would attract to the young adults there. This publication entertains and educates which will stimulate the minds of the people of their culture. Most foreign markets inquire about our fashion, entertainment, and they love our sense of style. Being that South Africa is a modernized culture, it would be an easy transition. However the culture is different so I would definitely have to do much needed research beforehand. With South Africa being a country that is flourishing with information and the technology world, when reading KoKo’s TEA, it will give them more in depth insight on the latest. It can also bring the two cultures United States and South Africa together and see that issues are not domestic but global. With the social network account and a mobile app, this can be channels for both to actually communicate and discuss the monthly current issue.

KoKo’s TEA main goal is to influence the young readers to want to help the decisions that are made in their daily lives. With the information that will be given to each reader, it will take much background research to be able to give a dose of knowledge in each article. This project is not simple but no company is and the direction of this publication will be taken under a microscope to ensure that the necessary steps are being taken to excel. If KoKo’s TEA touches one person each publication, then the succession of what I intended is halfway done.

References

Retrieved from: http://www.essence.com/media-kit-inquiries

Retrieved from: http://articles.mplans.com/the-power-of-product-positioning/

http://www.marketingdonut.co.uk/marketing/marketing-strategy/your-target-market

http://www.marketingdonut.co.uk/marketing/marketing-strategy/your-target-market/six-steps-to-defining-your-target-market