Marketing genius needed

APPLE MARKETING PLAN

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EXECUTIVE SUMMERY

Apple Company is a leading high tech electronics manufacture with its brand experiencing exponential growth. Its customer base has expanded and includes the rest of the world (Drumwright, 2013). The unique products that are offered by Apple Company include unique personal computers, smart phones, and music electronics and online based selling platforms such as iTunes together with the encompassing of production of relevant tiers of soft wares. Apple has introduced the concept of smart watches which will literally revolutionize the watch market.t the company’s products have been had high business success in the market hence the company’s decision to reinvent the watch in a unique way. The significant point here is to offer the potential customer with a watch will have a class of its own, a feel of its own and an attitude which can only be attributed to it (Barnes, 2008). The company has already done productive fiscal analysis of the target company and has extensive information about the attributes of the potential customers. This information will be leveraged with the sole purpose of being able to reach the customer base in a more personalized method of product production, distribution and adaptation by the market. The use of geographic information system(GIS) which will be useful in analyzing demographic data so as to be apple effectively meet primary and secondary target adjectives.

TARGET MARKET

Apple Company has a unique culture of not defining its market based on ethnicity, sex or racial affiliations but on a product preference basis. The apple products are made for any person who has a taste for unique, high quality, state of the art and also appealing products. The Apple products are known to have a significant emphasis on their aesthetic look and feel. The Apple watch will definitely be made with the same attributes and is made to mirror the Apple legacy (Barnes, 2008).

Demographic analysis of target customer base shows that there will be two groups of people who will majorly make potential customers for the watch (Drumwright, 2013). The first group consists of young adults preferably of ages 18 to 24. These are people who are in there second level or third level of studies most of them being in university. This group is known to have a knack for high tech products and is known to pay as much as is needed so as to get whatever the product they desire to have. The group comprises of students who receive adequate financial support from their parents and the government and people who are in their first jobs but without much responsibilities. The second group will comprise of professionals mostly of 25 years and above. This are people with a touch of fashion and in need of innovative products to help them in their day to day life. They will generally have the money to afford to buy the watch and the watch’s many features will be an asset to them both in their working environment and at home (Barnes, 2008).

Those groups are analyzed as follows:

ELABORATION OF NEED

Different customers are known to have different types of needs when it comes to product preference (Drumwright, 2013). The first group is expected to be influenced by peers whereby one person having the watch will influence another to buy it. Its high quality touch will also impress this group more so those with the ability to buy it.

The second group is a mature one and peer influence doesn’t cause an impact to them. The productivity of the watch together with its association with a cosmopolitan taste will however win this group over.

LIFECYCLE OF MARKETING

The marketing methodologies will be changing with respect to the life cycle of the watches production. Prior to its release, there will be commercials which will tell the market of an incoming product. After its release, there will be promotions whereby specific figures of the public such as celebrities will be featured using the watch. After the watch has been accepted in the market it, there will be periodic commercials about it which is meant to keep it relevant in the market (Drumwright, 2013).

PROMOTIONAL STRATEGY

Promoting the watch will entail using both traditional and unique ways of having the watch known and appreciated with the public. This will include road shows together with use of technology expositions (Drumwright, 2013).

Professional selling may have a positive impact on the selling of the product but the issue with the watch is simply to have it appreciated by the market and sales will definitely flow.

INITIAL BUDGET

REFERENCES

Barnes, D. (2008).Operations management. United Kingdom, London: Thomson.