I need help with all my Marketing class

Required Learning Activities

• Basic Marketing, Ch. 1

• Basic Marketing, Ch. 5

• Basic Marketing, Ch. 6

• Student Resource Websites

Watch the video on the Student Resources Guide website.

Click on each of the resources located on the left-side bar of the Student Resources Guide website to learn more

Instructions

about each.

Review the research materials located on the Your Businessweek Access to Current Events website.

Student Resources Guide website

Your Businessweek Access to Current Events website

Support Material

• Phoenix Career Services Website: Personal Branding Resources

Read the introductory text on the Phoenix Career Services website, including the My Career Plan Student Guide.

Set a target completion date for the following two Personal Branding tasks:

• Manage Your Career

• Market Yourself

Phoenix Career Services website

My Career Plan Student Guide

Support Material

Instructions

• Product and Organization Brainstorm

Each Learning Team will write a marketing plan for a new product or service launched either by an existing

organization, or one that you create.

Each week, you work on a portion of the marketing plan. This will culminate in a final marketing plan and presentation

in Week 5.

Brainstorm ideas for your product or service, and the respective organization.

Create a list of your ideas to present to your Learning Team members in Week 2.

Instructions

• Building a Relationship with Your Customers

Watch "Buidling a Relationship with Your Customers" video.

Building a Relationship with Your Customers

Support Material

Instructions

• The Four P's

This is a critical element to the entire course.

Watch "The Four P's: Marketing Strategies" video.

"The Four P's: Marketing Strategies"

Support Material

Instructions

• Understanding the Job

Watch "Clayton Christensen: Milkshakes - Understanding the Job" video.

"Clayton Christensen: Milkshakes - Understanding the Job"

Support Material

Instructions

• Develop Your Personal Brand Identity

Watch "Develop Your Personal Brand Identity" video.

"Develop Your Personal Brand Identity"

Support Material

Instructions

• Week 1 Electronic Reserve Readings

Assignments

See the student website for additional recommended learning activities that may help you learn this week's concepts.

Title Type Due Points

Week 1 Participation

Instructions:

Participate in class discussion.

Individual May 18, 2015 11:59 PM 3

Favorite Brand Paper

Instructions:

Write a 700- to 1,050-word paper in which you identify your favorite

brand and explain why it is your favorite. In the paper you should do the

following:

• Identify a brand about which you are passionate.

• Explain a minimum of three reasons why you are passionate about

this brand.

• Respond to the following questions:

• Is the company successful in building loyal customer relationships

across different groups?

• Why or why not?

• Identify at least two other competitors in the same industry, and

explain why you prefer your selected brand over the competitors.

Cite a minimum of three sources from popular media (magazines,

newspaper, and online media) that illustrate your points.

Format your paper consistent with APA guidelines.

SupportingMaterial:Writing and Style Guidelines (APA)New APA Paper

Template: 300-499

Individual May 18, 2015 11:59 PM 5

Week2 May, 19 - May, 25

Strategic Planning and Positioning

Tasks

2.1 Identify the components of an effective marketing plan.

2.2 Conduct a SWOT and competitive analysis.

2.3 Apply the market research process in discovering and answering business questions.

2.4 Apply a segmentation model to create a target market and develop a positioning statement.

Objectives/Competencies

Required Learning Activities

• Basic Marketing, Ch. 2

• Basic Marketing, Ch. 3

• Basic Marketing, Ch. 4

• Basic Marketing, Ch. 7

• Basic Marketing, Ch. 18

• Favorite Brand Discussion

Discuss the following as a class or in small groups:

• What is your favorite brand? Why?

Instructions

• Complete the Learning Team Charter.

• What are some of the factual-based reasons

• What are some of the emotional-based reasons?

• Product and Organization Selection and Approval

Each Learning Team will write a marketing plan for a new product or service launched either by an existing

organization, or one that you create.

Each week, you work on a portion of the marketing plan. This will culminate in a final marketing plan and presentation

in Week 5.

Select the new product or service that is being launched and the organization that will be launching it.

Submit the team's selected product or service and organization to your facilitator for approval by posting a response to

this activity thread.

Note: You will begin using this product or service and organization beginning in Week 3.

Product and Organization Brainstorm

Support Material

Instructions

• Research and Discussion

Identify questions that will need to be answered through primary research.

Begin researching answers to the questions your team identifies for the Week 3 Learning Team assignment.

Review your research to identify key trends and environmental issues.

Strategy and Positioning Paper

Support Material

Instructions

• The Five Competitive Forces That Shape Strategy

Read "The Five Competitive Forces That Shape Strategy" article.

Watch "The Five Competitive Forces That Shape Strategy" video.

“The Five Competitive Forces That Shape Strategy”

Support Material

Instructions

• Target: Inside the Bullseye

Watch "Target: Inside the Bullseye" video.

"Target: Inside the Bullseye"

Support Material

Instructions

• Positioning

Watch"Positioning: The Mind of a Leader 2" video.

"Positioning: The Mind of a Leader 2"

Support Material

Instructions

• Marketing Research and Segmentation

Watch "Marketing Research and Segmentation" video.

"Marketing Research and Segmentation"

Support Material

Instructions

• Week 2 Electronic Reserve Readings

Assignments

See the student website for additional recommended learning activities that may help you learn this week's concepts.

Title Type Due Points

Week 2 Participation

Instructions:

Participate in class discussion.

Individual May 25, 2015 11:59 PM 3

Personal Branding Plan Paper

Instructions:

Write a 700- to 1050-word paper that does the following:

• Summarizes your background and what makes you unique in a 1-

paragraph elevator pitch

• Identifies 3 to 4 companies you want to work for, and an explanation

as to why

• Identifies the best methods for contacting those companies and

engaging those who might influence the hiring decision

Format your paper consistent with APA guidelines.

SupportingMaterial:Writing and Style Guidelines (APA)New APA Paper

Template: 300-499

Individual May 25, 2015 11:59 PM 5

Marketing Mix Presentation

Please use attached matrix to complete this assignment.

Instructions:

You must use researched information from at least three

different sources for this assignment. Complete the chart attached in

which you describe the characteristics of each of the marketing mix

elements (product, price, place, and promotion) for the specific

geographic business you select. You must use a DAY SPA SERVICE

and you must use the LOCATIONS in the matrix. In addition, describe

how the marketing mix demonstrates the organization's

marketing strategy and tactics, and have they adapted to the

local demographics. What did you find significant that differentiates

each organization?

Be sure to tell us who the organization is and why they segmented this

way.

[APA references required for the web sites you searched.]

SupportingMaterial:Marketing Mix Spa Research Chart

Individual May 25, 2015 11:59 PM 5

Week3 May, 26 - Jun, 01

Product and Pricing Strategies

3.1 Explain the product life cycle and the objectives and strategies for each stage.

3.2 Apply a product development decision process to a new product or service launch.

3.3 Identify the factors that affect a firm’s pricing decisions.

3.4 Evaluate pricing strategies and programs for setting and adapting the price of a new product or service.

Objectives/Competencies

Required Learning Activities

• Basic Marketing, Ch. 8

• Basic Marketing, Ch. 9

• Basic Marketing, Ch. 16

• Basic Marketing, Ch. 17

• Steve Jobs

Watchthe "CNBC Titans: Steve Jobs" video.

"CNBC Titans: Steve Jobs"

Support Material

Instructions

• Creating Objects That Tell Stories

Watch the "TEDTalks: Yves Behar--Creating Objects that Tell Stories" video.

“TEDTalks: Yves Behar—Creating Objects that Tell Stories”

Support Material

Instructions

• A Mother of Invention

Watch the "A Mother of Invention: Columbia Sportswear CEO Gert Boyle" video.

"A Mother of Invention: Columbia Sportswear CEO Gert Boyle"

Support Material

Instructions

• Ch. 8 Business Product Interactive Exercise

Read the Business Product Interactive Exercise Instructions.

Complete the Business Product Interactive Exercise.

Business Product Interactive Exercise Instructions

Business Product Interactive Exercise

Support Material

Instructions

• Basic Marketing, Ch. 9 Adoption Interactive Exercise

Read the Adoption Interactive Exercise Instructions.

Complete the Adoption Interactive Exercise.

Adoption Product Interactive Exercise Instructions

Adoption Interactive Exercise

Support Material

Instructions

• Basic Marketing, Ch. 16 Pricing Policies Interactive Exercise

Read the Pricing Policies Interactive Exercise Instructions.

Complete the Pricing Policies Interactive Exercise.

Pricing Policies Interactive Exercise Instructions

Pricing Policies Interactive Exercise

Support Material

Instructions

• Basic Marketing, Ch. 17 Break-even Interactive Exercise

Read the Break-Even Interactive Exercise Instructions.

Complete the Break-Even Interactive Exercise.

Break-even Interactive Exercise Instructions

Break-even Interactive Exercise

Support Material

Instructions

• Week 3 Electronic Reserve Readings

Assignments

See the student website for additional recommended learning activities that may help you learn this week's concepts.

Title Type Due Points

Week 3 Participation

Instructions:

Participate in class discussion.

Individual Jun 01, 2015 11:59 PM 3

Strategy and Positioning Paper

Instructions:

Use the new product or service that will be launched by either an

existing organization or one you will create. This product or service was

selected in Week 2 and instructor approval should have been obtained

prior to Week 3. You will use this product or service for this assignment

and those in future weeks.

Write a 2,500- to 3,000-word paper that includes the following:

• An overview of the organization

• A description of the product or service

• A SWOT analysis of the organization and offering

• A competitive analysis of the organization and offering using Porter's

five competitive forces model

• The criteria you will use to segment your market and select your

target market including geographic, demographic, psychographic, and

behavioral factors

• A description of your target market

• Needs that cause your target market to buy including emotional and

logical drivers

• A written positioning statement that identifies:

• Your target market

• The needs that drive purchase

• Your organization's industry category

• How your organization solves the target's needs

• Your organization's competition

• What makes your organization different from its competition

Include sources of secondary research that support your analysis.

Format your paper consistent with APA guidelines.

SupportingMaterial:Research and DiscussionStrategy and Positioning

Paper Grading GuideWriting and Style Guidelines (APA)New APA

Paper Template: 300-499Product and Organization Selection and

Approval

Learning

team

Jun 01, 2015 11:59 PM 10

Demographic and Psychographic Perceptual Segmentation

Please use the attached matrix to complete this assignment.

Instructions:

Marketers use individual characteristics to divide their

customer audience into segments. The most common categories

are demographic and psychographic segments. Demographics

are relatively easy to define and typically include income, education,

ethnicity, geographic location, employment, etc. Psychographic can be

a bit more challenging and subject, like social groups, hobbies,

shopping preferences, political persuasions, religious beliefs, emotional

issues, etc.

Use the attached chart to give us your perceptions of the consumer

demographic and psychographic behaviors and characteristics for the

four products or providers listed on the chart.

SupportingMaterial:Basic Marketing, Ch. 4Segmentation Matrix

Individual Jun 01, 2015 11:59 PM 10

Week4 Jun, 02 - Jun, 08

Distribution and Promotional Strategies

4.1 Describe the different types of organizations that work together in a supply chain.

4.2 Evaluate the factors that dictate which channel to choose.

4.3 Explain integrated marketing communications.

4.4 Compare the different promotional methods as well as the advantages and disadvantages of each.

Objectives/Competencies

Required Learning Activities

• Basic Marketing, Ch. 10

• Basic Marketing, Ch. 11

• Basic Marketing, Ch. 12

• Basic Marketing, Ch. 13

• Basic Marketing, Ch. 15

• The Entrepreneurs, Part 2

Watch the "The Entrepreneurs, Part 2: TOMS Shoes and Frontera Foods" video.

"The Entrepreneurs, Part 2: TOMS Shoes and Frontera Foods"

Support Material

Instructions

• Sprite's Anti-Marketing Marketing Campaign

Watch the "Sprite's Anti-Marketing Marketing Campaign" segment of the "The Merchants of Cool" video.

"Sprite's Anti-Marketing Marketing Campaign" segment of the "The Merchants of Cool"

Support Material

Instructions

• Sliced Bread and Other Marketing Delights

Watch the "TEDTalks: Seth Godin--Sliced Bread and Other Marketing Delights" video.

"TEDTalks: Seth Godin--Sliced Bread and Other Marketing Delights"

Support Material

Instructions

• Optimizing the Value Chain

Watchthe "Optimizing the Value Chain" video.

"Optimizing the Value Chain"

Support Material

Instructions

• Basic Marketing, Ch. 10 Distribution Strategy Interactive Exercise

Read the Distribution Strategy Interactive Exercise Instructions.

Complete the Distribution Strategy Interactive Exercise.

Instructions

Distribution Strategy Interactive Exercise Instructions

Distribution Strategy Interactive Exercise

Support Material

• Basic Marketing, Ch. 11 Transportation Modes Interactive Exercise

Read the Transportation Modes Interactive Exercise Instructions.

Complete the Transportation Modes Interactive Exercise.

Transportation Modes Interactive Exercise Instructions

Transportation Modes Interactive Exercise

Support Material

Instructions

• Basic Marketing, Ch. 12 Retail Outlets Interactive Exercise

Readthe Retail Outlets Interactive Exercise Instructions.

Completethe Retail Outlets Interactive Exercise.

Retail Outlets Interactive Exercise Instructions

Retail Outlets Interactive Exercise

Support Material

Instructions

• Basic Marketing, Ch. 13 AIDA Interactive Exercise

Read the AIDA Interactive Exercise Instructions.

Complete the AIDA Interactive Exercise.

AIDA Interactive Exercise Instructions

AIDA Interactive Exercise

Support Material

Instructions

• Basic Marketing, Ch. 15 Promotion Planning Interactive Exercise

Read the Promotion Planning Interactive Exercise Instructions.

Complete the Promotion Planning Interactive Exercise.

Promotion Planning Interactive Exercise Instructions

Promotion Planning Interactive Exercise

Support Material

Instructions

• Week 4 Electronic Reserve Readings

Assignments

See the student website for additional recommended learning activities that may help you learn this week's concepts.

Title Type Due Points

Week 4 Participation

Instructions:

Participate in class discussion.

Individual Jun 08, 2015 11:59 PM 3

Product, Pricing, and Channels Paper

Instructions:

Use the product and organization you identified in your Week 3

Strategy and Positioning Paper.

Write a 1,750- to 2,100- word paper that includes:

• A detailed description of the features of your product or service

including how it solves the needs of your target market

• A description of how your marketing efforts will change with each

phase in the product life cycle

• The packaging you will use for your product or service and how it will

add value

• The appropriate pricing strategy for your product or service and the

price you will set at launch

• The channels of distribution you will use to sell your product along

with a description of how each channel partner will add value

Format your paper consistent with APA guidelines.

SupportingMaterial:Product, Pricing, and Channels Paper Grading

GuideWriting and Style Guidelines (APA)New APA Paper Template:

300-499

Learning

team

Jun 08, 2015 11:59 PM 10

Logistics and Distribution

Please use the attached document to complete this assignment.

Instructions:

There are basically five approaches for entering an

international market; usually the choices and risks are very

product dependent. Assume you are a consultant specializing in

global logistics and distribution. There are four clients that are planning

to expand into an international market (China), each with different

products. Using the following factors for your choices, pick any two

clients and complete the attached matrix with your recommendations

and briefly describe the rationale behind your choices. Use these

categories for your posting:

Entry Approach: Exporting, Licensing, Management contracting, Joint

Venture, and Direct Investment.

Shipping Methods: Truck, Rail, Water, Air

Level of Risk: High, Medium, Low

SupportingMaterial:Logistics and Distribution Chart

Individual Jun 08, 2015 11:59 PM 10

Week5 Jun, 09 - Jun, 15

Personal Selling, Ethics, and Technology in Marketing

5.1 Identify the role of personal selling in the marketing effort.

5.2 Analyze the role of ethics and social responsibility in marketing.

5.3 Evaluate technology trends in marketing.

5.4 Identify various digital marketing techniques and channels.

Objectives/Competencies

Required Learning Activities

• Basic Marketing, Ch. 14

• Basic Marketing, Ch. 19

• Basic Marketing, Ch. 20

• The Three Differentiators of a Top Sales Professional

Watch "The Three Differentiators of a Top Sales Professional" video.

"The Three Differentiators of a Top Sales Professional"

Support Material

Instructions

• Online Marketing Strategies

Watchthe "Online Marketing Strategies" video.

"Online Marketing Strategies"

Support Material

Instructions

• Getting Your App Noticed

Watch the "Getting Your App Noticed" segment of the "Mobile App Development and Deployment" video.

"Getting Your App Noticed" segment of the "Mobile App Development and Deployment"

Support Material

Instructions

• The Facebook Obsession

Watchthe "The Facebook Obsession" video.

"The Facebook Obsession"

Support Material

Instructions

• Green Marketing

Watch the "Green Marketing: How Green Is It?" video.

"Green Marketing: How Green Is It?"

Support Material

Instructions

• Basic Marketing, Ch. 19 Cross-Functional Decision-Making Interactive Exercise

Read the Cross-Functional Decision-Making Interactive Exercise Instructions.

Complete the Cross-Functional Decision-Making Interactive Exercise.

Cross-Functional Decision-Making Interactive Exercise Instructions

Cross-Functional Decision-Making Interactive Exercise

Support Material

Instructions

• Basic Marketing, Ch. 20 Marketing Cost Interactive Exercise

Read the Marketing Cost Decision-Making Interactive Exercise Instructions.

Complete the Marketing Cost Interactive Exercise.

Marketing Cost Interactive Exercise Instructions

Marketing Cost Interactive Exercise

Support Material

Instructions

• Week 5 Electronic Reserve Readings

Assignments

See the student website for additional recommended learning activities that may help you learn this week's concepts.

Title Type Due Points

Week 5 Participation

Instructions:

Participate in class discussion.

Individual Jun 15, 2015 11:59 PM 3

Part III Marketing Plan

Instructions:

Write a 2,500- to 3,000-word paper for your Learning Team

assignment. Include the following:

• Your promotional strategy for your product or service, including how

you may use the following:

• Advertising

• Public relations

• Digital marketing

• Social media

• Sales promotion

• Direct marketing

• Event marketing

• Outdoor

• The effect professional selling may have on your offering

• Major marketing items that should be included in a budget for your

plan

• The methods you use will measure the success of your plan

• Any ethical or cultural issues your marketing plan might have

Format your paper consistent with APA guidelines.

SupportingMaterial:Writing and Style Guidelines (APA)New APA Paper

Template: 300-499

Learning

team

Jun 15, 2015 11:59 PM 10

Final Examination

Instructions:

Complete the Final Examination. You are allowed one attempt to

complete the exam, which is timed and must be completed in 3 hours.

Results are auto graded and sent to your instructor.

Individual Jun 15, 2015 11:59 PM 10

Cultural and Ethical Considerations Paper

Instructions:

Select an industry or emerging business. Write a 750- to 1,000- word

paper that identifies the uniqueness and

challenges for global expansion:

• Understanding cultural differences in both nonverbal and verbal

communications are critical for successful global business expansion.

• Other external environmental factors, such as political,

regulatory, business customs and practices, and economies, can also

impact operations.

• Select one country outside the United States and identify and

explain the importance of at least five (5) factors that could influence

your decision to expand a business into that country.

Format your paper consistent with APA guidelines.

Individual Jun 15, 2015 11:59 PM 10

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