Marketing Matrix help
jrbore
demographicsandpsychographicschart.docx|
Demographic Characteristics |
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Age |
Education |
Income |
Occupation |
Stage in Life |
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Porsche automobile |
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Ford pickup truck |
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Wal-Mart |
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Target |
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Psychographic Characteristics |
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Activities |
Interests |
Opinions |
Attitudes |
Motivation |
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Porsche automobile |
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Ford pickup truck |
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Wal-Mart |
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Target |
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ACTIVITIES: Work, Hobbies, Social Events, Vacation, Entertainment, Club Membership, Shopping,
INTERESTS: Family, Home, Community, Recreation, Fashion, Food, Media, Achievements
OPINIONS: Themselves, Social Issues, Politics, Culture, Business, Economics, Education, Future
ATTITUDES: Evaluating, Feelings, Tendencies, Values, Morals, Spiritual
MOTIVATION: Perceptions, Physical needs, Psychological needs, Social needs, Safety
