ebusiness strategy - 20mc questions

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Question 1 of 20

5.0 Points

Which is NOT an Internet-related benefit for business researchers?

A. The ability to gather related information across a wide array of sources

B. The ability to rely on a single data source

C. The ability to upgrade knowledge bases rapidly

D. The ability to use Internet technology to integrate the results of market research with decision-making processes

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Question 2 of 20

5.0 Points

Internet business research activities and benefits are generally:

A. profit-oriented.

B. news-oriented.

C. problem-oriented.

D. intelligence-oriented.

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Question 3 of 20

5.0 Points

Which of the following is an internal data source?

A. A customer service report

B. An online survey

C. A database of competitor profiles

D. A list of industry patents

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Question 4 of 20

5.0 Points

The Internet’s role in developing internal and external data sources includes:

A. providing its own input.

B. making decisions based on its output.

C. interpreting the information it receives.

D. collecting, organizing, and storing data and information.

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Question 5 of 20

5.0 Points

The first stage in the business research process is:

A. data collection.

B. plan development.

C. diagnostic.

D. defining the question.

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Question 6 of 20

5.0 Points

The first purchase momentum is calculated during the __________ stage.

A. diagnostic

B. data collection

C. data analysis

D. plan development

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Question 7 of 20

5.0 Points

The complexity of the data on the Internet and the fast pace of online commercial activity have made which of the following decisions regarding the business research framework valuable?

A. Gathering primary data over secondary data

B. Conducting qualitative research instead of quantitative

C. Having an outside research firm conduct the research instead of conducting it within the company

D. Relying more on internal data sources than external

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Question 8 of 20

5.0 Points

__________ is the use of often-sophisticated software tools to elicit patterns and impose order on sets of information.

A. Sampling

B. Web analytics software

C. Listserv

D. Data mining

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Question 9 of 20

5.0 Points

In the Runkel and McGrath framework, Internet-based data are classified according to:

A. whether they are descriptive, diagnostic, or predictive.

B. whether they are primary or secondary.

C. whether the source of the data was aware and who collected the data

D. whether the data was collected for product-centered or competition-centered decision making.

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Question 10 of 20

5.0 Points

Analyzing the contents of online “shopping carts” is an example of which class of Internet-based data sources?

A. Respondent unaware

B. Researcher hidden

C. Recorder archival

D. Respondent aware

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Question 11 of 20

5.0 Points

One way the author of this textbook recommends to effectively manage credibility concerns with online information is to:

A. only visit Internet sites that are recommended by your superiors.

B. only use information from sites that are regulated by the FCC.

C. combine online and offline aspects of business research.

D. combine primary and secondary information sources.

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Question 12 of 20

5.0 Points

Which of the following online research activities endangers a respondent’s privacy?

A. Focus groups

B. Online surveys

C. Listservs

D. E-mail

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Question 13 of 20

5.0 Points

Which of the following is NOT a content-related role of commercial Web sites?

A. Disabling transactions

B. Building a corporate image

C. Managing customer relationships

D. Building brands

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Question 14 of 20

5.0 Points

Transaction-based sites include which of the following?

A. Sites that give customers detailed information about the corporation’s strategic focus

B. Sites that provide FAQs, online manuals, and live customer support

C. Sites that allow consumers to buy goods and services via the Internet

D. Sites that inform customers about product rollouts and promotions

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Question 15 of 20

5.0 Points

Chat room and bulletin board links on a corporation’s home page are examples of which of the following online content-related sources?

A. Company-created

B. Customer-created

C. Government-created

D. Competitor-created

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Question 16 of 20

5.0 Points

A downside to customer word-of-mouth as an established source of online Web page content is:

A. the potential for the “halo effect.”

B. the lack of control that the organization can have over the content.

C. the potential for the content to be syndicated.

D. the unpredictability of the content.

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Question 17 of 20

5.0 Points

A __________ file offers access to the user in real-time.

A. virtual

B. plug-in

C. downloadable

D. streaming

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Question 18 of 20

5.0 Points

FAQs, games, customer support, and sweepstakes are examples of:

A. interactive Web page content.

B. streaming audio/video files.

C. three-dimensional automations.

D. plug-ins.

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Question 19 of 20

5.0 Points

Which of the following products available on the Internet is least likely to change the product strategy decision making of its parent company?

A. MPEGs

B. Internet service providers

C. Online books

D. iTunes

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Question 20 of 20

5.0 Points

Online shopping agents most directly affect which of the following business activities?

A. Procurement

B. Pricing

C. Marketing

D. Distribution

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