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module_02_written_assignment_rubric.docxModule 02 Written Assignment - Email Marketing
Scoring Rubric:
|
Criteria |
Weight |
|
Discussed an email newsletter 'opt-in' campaign |
25 |
|
Analyzed advantages and challenges of email newsletter 'opt-in' campaign |
25 |
|
Compared the industries which send emails most frequently and least frequently |
20 |
|
Predicted outcomes of email newsletter 'opt-in' campaign sent too frequently or too infrequently |
20 |
|
Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources, displayed accurate spelling, grammar, and punctuation. Followed APA rules for attributing sources |
10 |
|
Total |
100% |
Discussion Rubric:
Each week you will participate in the discussion forums by posting your initial response by Wednesday at 11:59pm Central Time. You will then go in at least once and reply to at least one of your classmate’s posts. You will have until Saturday at 11:59pm Central to complete your reply post(s).
|
Criteria |
Weight |
|
· Frequency - Post your initial post by Wednesday at 11:59pm Central and reply to at least one classmate’s post by Saturday 11:59pm Central. |
50% |
|
· Quality - Posts must be thorough and fully-developed posts that provoke thought, engage classmates, and add value to the discussion. They must also not have grammatical errors, misspellings, and must use APA style if information is used from another source.
|
50% |
|
Total |
100% |
