i have language problem, i want improve the written skills.

Harvey(Hongrun Lu)

English 812

Professor Rachel Howe

2/8/2015

Essay

American brands like CK(Calvin klein ), COACH, EXPRESS, ZARA, AF（Abercrombie &Fitch）H&M became more and more popular worldwidely. As the American economic grows faster, America is considered as the most powerful country in the world. But according to the article “Is the world Falling Out of Love with U.S. Brand” from Dan Roberts, an increasing number of foreign consumers rejected American products and brands because American foreign policy provoked anger over the world, for example, the unpopular military campaign in Iraq and allegations of human rights abuses. Politics and brands are not necessarily connected. People will still buy American products even if American politics is not proper, because American brands are internationally well known and fashionable.

People will still buy American products regardless of the improper laws because American brands are internationally well known. First of all, they invest too much money on commercials, like Justin Bieber has become Calvin Klein’s newest brand ambassador. Justin Bieber is one of the most famous American singers in the world and he has a lot of fans. In this way, more and more people will buy CK brands. In “Is the World Falling Out of Love with U.S. Brands”, Dan Roberts mentions “64 of the most valuable 100 global brands as measured by Interbrand, are owned by U.S. Companies” which reveals that America brands are notorious. Similarly in China, people almost don’t wear traditional Chinese costumes any more. Shanghai is one of the largest cities in the world and it is one of my favorite cities. Nanjing road is one of the world’s busiest shopping streets. It also is a landmark of Shanghai. From the West Yanan Road in the west to the Bund in the east, the Nanjing Road Pedestrian Street is lit up by neon light at twilight.

“Is the World Falling Out of Love with U.S Brands?” John Mclnally is a Scottish management consultant living in Brussels. He does not allow his four-year-old son drink Coca-Cola in birthday parties because he refuses to buy American. John Mclnally is only one of the Scottish, but cannot represents all of the Scottish. Mr. Mclnally said :“I used to have a lot of respect for America; now there is mostly fear” (168). The paragraph does not tell us what Mr. Mclnally is fear for. Is he fear for any problems in U.S Brands? We are not sure. One example can’t show the trend of American products in Scotland efficiently. The article should provide more evidences.

Similarly, Don Roberts mentions Ms. Han from China claims Asians prefer Japanese products more than American products now because of the qualities and relevance. Asians think Japanese things are cute and look very young. Is the Author sure that is not just Ms. Han’s own idea? From my experience, it is completely different. Nowadays, more Asians come to US to study. As an Asian student study in the US, I received lots of messages from my friends and families to buy American products for them. Based on my observation, the most things I bought for them are US brands. When I asked them why they wanted these, they told me how good these products are. They trust the products and brands so they bought them. Sometimes my Facebook pages and Instagram are all over the information about selling US products. Although they are annoying, it proved that US brands are loved by lots of Asian people. In contrast, I rarely hear about people asked their friends to buy products in Japan or other countries. So Ms. Han’s idea of Asian products as “cute” and “young” and US products as “sexy” may represent her own idea. 

Some examples from the article: “In 2,000 Years, Will the World Remember Disney or Plato” by Mark Rice-Oxley also prove that U.S Brands are not falling out love by people, according to the description of the people in a London mall, “Down in the mall, between the fast-food joint and the bagel shop, a group of young people huddles in a flurry of baggy combat pants, skateboards, and slang. Woman teetering past wearing DKNY, carrying Time magazine in one hand and a latte in the other.” You can see they wearing American Brands, carrying times and holding Starbucks.

American products and brands have blended into Chinese people’s lives deeply. US brands become signs of fashionable and international. People buy US products because of good qualities. People would eat McDonalds when they don’t have enough time for their meals; people would choose Nike as their favorite sports brand because of its practicality; people would buy a cup of Starbucks when they are tired of work. I believe these will still happen after ten years.