FINANCE MARKET HOMEWORK HELP.

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CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledged and disclosed in the paper. I have also cited any sources from which I used data, ideas or words; either quoted directly or paraphrased I also certify that this paper was prepared by me specifically for this course.

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Overview

At the completion of this assignment you will achieve the following module objective:

1. Evaluate the impact of a product line extension on the company's profitability.

Instructions

You will be responsible for analyzing the corresponding case and posting your individual work in your group discussion forum by the specified due date (see course calendar for details). Post your answers to the case questions # 2 to 3 directly in the forum, it will save you and your teammates some time, and attach both files , including the corresponding excel spreadsheet with the financial analysis.

A word of advice : Read the case questions before reading the case. Focus only on the information you need to answer the questions. Do your assignment in Word and always save it and then copy it over, you never know when you will be the victim of technology failure. It would also be helpful if you read the grading rubric before submitting your work. You will know exactly what is expected from you.

Mountain Man Brewing Company: Bringing the Brand to Light

1. What are the pros and cons of introducing or not introducing Mountain Man Light to the market?

Read carefully the case and make a list of the pros and cons of each possible action. Use the following table to summarize your findings. Consider the following points:

	Introducing Mountain Man Light	Not introducing Mountain Man Light
Pros
Cons

2. Estimate the financial projections of MMBC from 2006-2010 assuming the company decides to launch Mountain Man Light.

To conduct the financial projections follow the excel file. First determine the contribution per barrel of MM Light, and then calculate the financial projections from 2006- 2010. To do so you first need to estimate the incremental costs associated with launching MM Light in order to get the net change in contribution.

Individual Case 3 Questions