Assignment

Phase 1 Individual Project

Tytiana Ross

Colorado Technical University

04/12/2014

Product Overview

The iPhone 6 is a type of Internet and multimedia enabled smart phones produced by Apple Inc. it is one of the most commonly used phone in the current market. IPhone 6 is an improvement of the first five released iPhone with the first one being released in 2007. IPhone produced brands are affordable compared to other major phone in the competitive field. It has a touch screen with virtual keyboard. The screen is big to enables clear surfing and move viewing. The Wi-Fi connectivity on the iPhone enables faster download and watching of music videos and movies. The memory status that iPhones provides allow a large storage of files and download (Mohr, Sengupta & Slater, 2010).

Competitor of iPhone 6

The competition on the smart phone market is stiff. Lately there have been numerous productions of smartphones in the market. The main competitor to iPhone 6 is Samsung Note 4. The two products shares major similarities but iPhone 6 still has competitive edge because the features it offers and its durability are in another level (Smith & Taylor, 2014).

Product

The original iPhone was released in 2007 and got a good reception in the then competitive market. The features of the current iPhone 6 are an improvement of the features of every version ever produced. When the first iPhone went on sale, there was $200 drop in price to encourage more buyers to get a taste of the new product. The move by the Apple CEO managed to increase the number of iPhone user massively. Making the iPhone the most affordable among the available smartphones (Wilson, 2014).

Price

iPhone are very affordable and this has made the product very popular in the market. The product is not cheap but still affordable given the value and features that comes with the phone. The market cover of the smart phone is high in the general population. 50% of smart phone users prefer to use the iPhone to other smart phones. Among the people using smart phones, a higher percentage is made of male.

Place

The iPhone 6 is so conspicuous and this will get the customers attention wherever the advert of the smart phone is place. The better place to do this is through the internet, television and the use of billboards. In the current world, most people have access to the internet and this will make the internet advert more successful. The internet advert can be done through YouTube or by the use of other websites such as Facebook, which has many visitors or users per day. Billboard will get the attention of passengers and pedestrians. Television advert covers the time when people are at home passing time through entertainment.

Promotion

The iPhone 6 is better than Samsung Galaxy note 4 in many ways. iPhone 6 has a better resolution 1920 x 1080 compared to Samsung galaxy of 1440 x 1560. The storage capacity of iPhone 6 is 4 times larger than that of Samsung galaxy note 4. iPhones storage can go as high as 128GB while that of Samsung galaxy has a maximum of 32GB. The image stabilization in iPhone 6 is much better than in Samsung galaxy note 4. This enables getting clear images that are in motion. iPhones 6 batteries last much longer than that of Samsung Galaxy. When browsing, iPhones battery can last up to 12hours (Wilson, 2014).

In conclusion, the four marketing strategies that are applied in the marketing of iPhone 6 will ensure that there is better way and understanding of the market and the level of competition that is offered by other products. By knowing all this, Apple is in a position to find out the strength and weakness of the competitive firm and how to dominate the market share of smart phone users (Mohr, Sengupta & Slater, 2010).

References

Mohr, J. J., Sengupta, S., & Slater, S. F. (2010). Marketing of high-technology products and innovations. Upper Saddle River, NJ: Prentice Hall.

Smith, P. R., & Taylor, J. (2014). Marketing communications: An integrated approach. London: K. Page.

Wilson, K. (2014). The fundamentals of iOS 8 with iPhone 6.