Research Paper

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8th International Scientific Conference on Economic and Social Development and 4th Eastern European ESD Conference: Building Resilient Economy, Zagreb, Croatia

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ORGANIZATIONAL CHANGE RESISTANCE: EXPERIENCE FROM

PUBLIC SECTOR

Vesna Stojanovic Aleksic

Faculty of Economics, University of Kragujevac

[email protected]

Snezana Zivkovic

Faculty of Occupational Safety , University of Nis

[email protected]

Aleksandra Boskovic

Faculty of Economics, University of Kragujevac

ABSTRACT The study described in the paper aimed to measure the level of resistance of public sector

employees to organizational changes, in order to draw a conclusion on whether the level of

resistance is a risk to the successful implementation of change or not. The differences between

the resistance of several categories of employees were observed, depending on age, education

and satisfaction with personal monthly income. In addition, the most important causes of

resistance to change within the sample were determined, such as: lack of involvement of

employees in the process of planning change, conviction of employees about non-existence of

adequate rewards for the accomplishment of change and high levels of stress at work. The

findings indicate that the level of change resistance in public sector is within moderate limits,

which means that this issue needs further attention in planning and management of

organizational change, but, on the other hand, the situation can not be characterized as

highly risky for the process of change implementation. The paper also provides a brief

theoretical overview of the most important findings in the field of organizational changes in

the public sector.

Keywords: organizational change, public sector, motivation, resistance to change

1. INTRODUCTION

In the modern business environment, characterized by high level of uncertainty, dynamism

and turbulence, change is the only constant. In these circumstances, the ability to adapt to

change in the external, as well as initiating and implementing the necessary changes in the

internal environment, are essential for the growth and development of organizations, both in

private and public sector. In Serbia, as in many other countries that were faced with the

transition process, which began in the late twentieth century, it was necessary to perform a

number of different organizational and other changes in the public sector. Public sector reform

was one of the key preconditions for successful transition. There was a need to make public

enterprises to some extent independent, to abolish monopolies and to improve public sector by

rational organization of operations and changes in management style. Some of the planned

changes are implemented more or less successfully, while others represent a plan for the

future. To make the change possible, there has to exist an adequate level of knowledge and

skills of managers leading the change. The literature discusses the various factors that

influence the outcome of organizational change. Kotter (1995) dealt with the reasons why

organizational change fail and identified eight of these various factors. Other authors have

identified factors which lead to the success of organizational changes in public sector

(Fernandez, Rainey, 2006), such as, inter alia, the construction of the internal support to

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change and overcoming the resistance of employees. Almost every organizational change

requires that an employees change some of their routine operations, the way they perform

their work and their behavior (Petković, Janićijević, Bogićević-Milikić, 2010: 562).

Therefore, it is of great importance to understand the opinions and views of employees

regarding organizational change in order develop the necessary tools to motivate employees to

change, so that their resistance can be reduced to the lowest possible level. The very important

leader’s role in the process of implementing organizational changes is related to overcoming

resistance to changes, and it represents one of the most significant as well as most difficult

tasks of a leader in the process of their implementation. Reducing change resistance is

important because employees’ reactions to change are considered critical for the success of

change efforts (Van Dam et al. 2008). There is a huge consensus that a key factor in

determining the success of any organizational change involves employees acceptance of it

(Oreg and Berson 2011). In this study, we will deal with measuring the degree of employee’s

resistance to organizational changes in public organizations in Kragujevac, in order to

highlight the impact that their views have on the risk of the change implementation process. In

addition, the focus was put on a wide set of variables that proved to be important for

understanding resistance to change, such as: age of respondent, level of education, position in

the organization, personal monthly income and satisfaction with personal monthly income.

2. ORGANIZATIONAL CHANGE MANAGEMENT

More and more organizations are engaged in multiple and ongoing-change events, such as the

introduction of new top management teams, reorganizations or restructurings, downsizing,

layoffs, and new strategic initiatives. The potential impacts of change on people working in

organizations are significant: on the positive side, change can provide a wealth of

opportunities for growth and development; but, on the negative side, there can be substantial

costs to having to negotiate new relationships, skills and patterns of activity (Cartwright,

Cooper, 1992; Kotter, 1995). In order for changes to be successful and to lead to positive

results, it is necessary to properly manage the process of their implementation by agents of

change. Agent of change is the individual or group responsible for managing the changes

actions. They may or may not be managers, the current employees in the organization, new

employees or external consultants (Robbins, Judge, 2009:646). There are different models of

change management, all of which consist of certain interrelated activities that may be called

phases or steps. Different authors recommend different steps in change management, which

actually represent a kind of instructions or recommendations for managers who lead this

process. According to (Kotter,1998), mentioned activities can be classified into ten groups:

Change initiaion - This is the phase where the management of the organization has to

recognize the need for change, as well as their causes, to overcome inertia, make the decision

to initiate change, choose an agent of change, define its tasks and to establish a productive

relationship with him.

Diagnosis of the state of the organization and the causes of change - This is a group of

activities in the process of change through which a state of organization and the reasons why

change is necessary are determined. This group of activities is performed by the diagnostic

model and includes data collection and analysis in order to determine the causes of changes.

Creating a vision and making a plan for new organization – The phase includes activities of

planning the desired state of organization to which the change should lead. This module also

includes the creation of a vision of the new organization, as well as its expansion throughout

the organization.

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Planning and organizing the proces of change – This step in the management of

organizational change involves planning the flow of change, as well as the building of the

structure which will support realization of change.

Motivation for change - Management to motivates employees to accept and implement

change and raises the energy needed to successfully implement changes.

Change implementation - The sixth stage involves the implementation of a change in the

strict sense. During this phase, managers perform changes in several cycles. They plan and

implement initial success and support and accelerate the implementation of change.

Management of power structures and political processes – One group of activities must be

commited to shaping the power structure in the organization which will, if not favor, then at

least enable changes.

Management of personal transition – This group of activities is commited to work with

people. During the implementation of change, management has to manage emotions and give

support to personal transition of members of the organization. They have to provide training

and counseling, and the largest possible participation of employees in changes. Most

importantly, management has to reveal and overcome resistance to change.

Stabilization of change through their involvement in the organizational culture – During

this phase, the implemented changes are being frozen, which means they are being included in

the organizational climate and therefore becoming legitimate way of organizing and

functioning of enterprise.

Monitoring and control of organizational change – The last stage in managing

organizational change is to monitor, measure and control the effects of changes.

It is possible to single out two general objectives of organizational change. First, the planned

change aims to increase the organization's ability to adapt to changes in the environment.

Second, it seeks to change the behavior of employees. (Robbins, Judge, 2009:646). As each

organizational change requires a change in employee behavior, it is of great importance to

ensure acceptance of change by employees, motivate them to actively participate in the

change implementation, and reduce the change resistance, as much as possible.

3. RESISTANCE TO CHANGE

Employee motivation for change is an extremely important task without which it is not

possible to successfully make organizational changes. They must be confident that the change

will have a positive impact on themselves and their organization. Only then, the people will

accept the changes and commit to its implementation. Managers who act as agents of change

are largely responsible for the motivation of employees. They must apply the appropriate

techniques and strategies of motivation, but above all, they must be personally motivated and

willing to change in order to transfer their enthusiasm to the employees. The literature reveals

two basic strategies to motivate employees to change (Janićijević, 2008:416):

1. Creating dissatisfaction with the current situation - Dissatisfaction with the current situation can be caused by various reasons, such as: informing about the real situation and

prospects of the company; setting high standards of performance or disconfirmation of

existing behavior and the development of a sense of guilt.

2. Development of positive expectations of change - Positive expectations of change can be created by the development of psychological security and expectations of gains from the

change. It is necessary to create and present a vision of the new organization and to

develop positive expectations of the new organization. Therefore, it is extremely important

to apply the following techniques to motivate employees, such as: communication with

employees, exposing objective information, teamwork, planning and control.

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It is very important to perceive that resistance is a common phenomenon which follows all

types of changes and it should be seen as a natural and inevitable occurrence

(Robbins,1992,p.193). It is precisely resistance that can be a sign of something significant and

unusual happening in a company, and if it is a case of radical, transformational moves which

bring bigger changes, strong and often dramatic reactions should be expected.

When faced with changes for the first time, a common human reaction is fear. The reason for

this is the fact that the change involves abandoning the status quo and the way in which the

work was previously performed, and the acceptance of the unknown. Even when the change is

positive, there is always a some sense of uncertainty. Hence, change agents are often faced

with the problem that concerns not only low motivation, but also the active or passive

resistance of employees to change.

In order for managers to successfully overcome the resistance, it is necessary to understand

the cause of this resistance, as well as to develop the proper tactics by means of which this

problem is solved.

The following four may be pointed out as the most important causes of change resistance

(Kotter, Schlesinger, 2008:132-134):

1. Parochial self-interest – People think that they will lose something of value as a result of the change. In these cases, people focus on their own best interests and not on those of

total organization.

2. Misunderstanding and lack of trust – People also resist change when they don’t understand its implications and perceive that it might cost them much more than they will

gain. Such situations often occur when trust is lacking between the person initiating the

change and the employees.

3. Different assesments – Another common reason people resist organizational change is that they assess the situation differently from their managers or those initiating the change

and see more costs than benefits resulting from change, not only for themselves but for

their company as well.

4. Low tolerance for change – People also resist change because they fear they will not be able to develop new skills and behavior that will be required of them. All human beings

are limited in their ability to change, with some people much more limited than others.

After the managers come to the knowledge of the cause of resistance, they must choose the

right strategy for solving this problem. The strategy depends on many different factors, and

each strategy has its positive and negative effects. Therefore, it is important to carefully

consider the situation in which the organization is based, to collect the necessary information,

to determine the causes of resistance and to assess whether employees have the power to resist

change. In addition, the cost-benefit analysis must be conducted, in order to draw a conclusion

whether it is profitable to apply a particular strategy. The following table shows the most

commonly used methods or strategies for solving the problem of resistance to change.

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Table 1. Methods for dealing with resistance to change

Approach Commonly used in situations Advantages Drawbacks

Education +

communication

Where there is a lack of

information or inaccurate

information and analysis.

Once persuaded,

people will often

help with the

implementation of

change.

Can be very time

consuming if lots of

people are involved.

Participation +

involvement

Where the initiators do not

have all the information they

need to design the change, and

where others have

considerable power to resist.

People who

participate will be

commited to

implementing

change, and any

relevant information

they have will be

integrated into the

change plan.

Can be very time

consuming if

participators design

an inappropriate

change.

Facilitation +

support

Where people are resisting

because of adjustment

problems.

No other approach

works as well with

adjustment

problems.

Can be time

consuming,

expensive, and still

fail.

Negotiation +

agreement

Where someone or some group

will clearly lose out in change,

and where the group has

considerable power to resist.

Sometimes it is

relatively easyway

to avoid major

resistance.

Can be too expensive

in many cases if it

alerts others to

negotiate for

compliance.

Manipulation +

co-optation

Where other tactics will not

work or are too expensive.

It can be a relatively

quick and

inexpensive solution

to resistance

problems.

Can lead to future

problems if people

feel manipulated.

Explicit +

implicit

coercion

Where speed is essential, and

the change initiators possess

considerable power.

It is speedy and can

overcome any kind

of resistance.

Can be risky if it

leaves people mad at

the initiators.

Source: Kotter, P.J., Schlesinger, A.L., 2008:7

When we speak of Serbian companies and other organizations and institutions in the public

sector, it is often assumed that the resistance of employees to organizational change is

extremely high given that these organizations operated by habitual patterns over many years,

relying on the bureaucracy. However, some research has shown that, despite the Serbian

national culture is generally labeled as a culture with a low tolerance of change and

uncertainty, 78% of employees in local companies have shown the will to engage in a process

of organizational change, if they believe it will bring improvement for the company in which

they work, and for themselves. (Šapić, Stojanović Aleksić, Erić, 2009: 410).

Research in 2007 showed similar results (Stojanovic -Aleksic, 2007). As the most important

causes of resistance to changes, respondents have stated a lack of information regarding

changes (62%), a fear of losing one’s position in the company (20.3%), distrusting the leader

in charge of changes (14.5%) and a lack of knowledge and competence to get involved in

changes (3.2%). Therefore, the largest number of respondents opposes changes due to

insufficient amount of information which is, in a sense, favorable for leaders of domestic

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companies as this kind of resistance can be easily overcome by better informing employees

about all important aspects of changes. After all, informing represents one of the most

significant strategies for overcoming resistance to changes, which was discussed in the paper.

4. CHANGES IN THE PUBLIC SECTOR

The public sector is part of the national economy, which includes the general government and

nonfinancial enterprises controlled by the state (public companies) that are primarily engaged

in commercial activities (Budget System Law).

The public sector is the institutional system of economic engagement of the state and it

consists of different sub-sectors (Vigvari, Raićević, Brnjaš, 2003:23-24):

1. Budget sub-sector – which involves bureaucratic regulation of state authorities, whose activity takes place in a special system of rules and with direct political control by political

parties and relevant ministries.

2. State-owned enterprises (public companies) sub-sector – which includes a number of enterprises, institutions, agencies, associations and other forms of organization of

companies, established by the state or local governments, aimed at marketing, sale and

distribution of state’s products and services, in order to meet the public needs of the

population.

3. Non-profit and non-governmental organizations and institutions sub-sector – which includes a wide range of services, oriented to the promotion of democratization, the

realization of the rights of various marginalized political, social, religious and other

groups in the community, as well as education and training groups for inclusion in the

socio-political system of a country.

Activities and functions of the state and its organs usually are directed towards satisfying the

public's needs. It is important to note that there is a fundamental difference between the needs

of the organization of public services and public administration. The public services are

established exclusively to meet the needs of the whole community, but also every citizen,

individually, within the following industries: farming, scientific, educational, health, social

and other.

Public administration aims at the implementation of the legal provisions and bylaws adopted

by the Parliament or the Government of the Republic of Serbia. Their function is prevention,

counseling, and control, as well as the application of legally prescribed penal provisions

against entities that do not comply with the statutory provisions.

The frequently asked question is whether it is possible to achieve efficiency in the process of

organizational change in public organizations, on the same level as it is the case in private

sector. Designed to hold organizations accountable for a broad range of objectives, there are

many rules and procedures that lead to rigid bureaucratic structures that can inhibit effective

organizational change in public sector. Such elements as civil service systems, inflexible

reward systems, specialized and invariant job designs, highly formalized processes and

procedures, and strict reporting requirements yield centralized, bureaucratic hierarchies and

the highly political nature of public arena frequently lead to assumption that organizational

changes are difficult to implement successfully in the public sector. (Robertson, Seneviratne,

1995: 548).

However, nowadays public organizations are increasingly switching to market-motivated way

of doing business, which includes a focus on users. Consequently, they must carry out a series

of changes in the organizational structure, such as downsizing, establishing new sectors,

changes in the delegation of authority and coordination, and more. Transition countries, such

as Serbia, are particularly interesting area for conducting these kind of research because the

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public sector in these countries is often the subject of criticism. The importance of the public

sector of the Republic of Serbia, with an estimated cca 700,000 employees, is reflected both in

the redistribution of gross domestic product in taxes and public spending, and in the share of

public investment of 15% of total investments (Arsic et al, 2010:143). The main characteristic

of the public sector in Serbia is low efficiency and a high level of expenses, compared to the

quality and scope of services that the sector provides. (Veselinović, 2014: 143). Key problems

in the functioning of the public sector of the Republic of Serbia are (Veselinović, 2014: 144):

 High costs of public administration and public services, in the form of the wage bill and

their share in gross domestic product;

 A common practice of forming various government agencies and similar

institutions,without prior assessment of the existing infrastructure and assessment whether

there already exists an organization that conducts such activities or have the capacity to

perform them;

 Irrational spending of budget funds by subsidizing inefficient public enterprises;

 Inefficient system of pension insurance, social security and health care, and education;

 Inefficient and bureaucratic administration that encourages the private sector to the

informal economy.

The Government of the Republic of Serbia, attaches a special importance, within the

economic reforms, to the measures directed towards public companies at all levels of

government. Specific austerity measures are defined by the Program of measures for public

sector reform (Program of Measures for Public Sector Reform, Ministry of Finance, Republic

of Serbia, 2013:9-11):

1. Introduction of rules in the operation of public companies - the dominant direct impact on

the work of state bodies of public enterprises, reduction of direct and indirect subsidies from

the budget of the Republic, stricter control over the issuance of guarantees.

2. Improving the control of the number of employees and wage bill in the public sector - the

establishment of the Public Registry of employees in the public sector, the transition to a

centralized calculation of personal income of employees, determining the optimal number of

employees, reduction of other additional and related costs to minimum.

3. Structural reforms of the public sector - the completion of the restructuring process in 179

companies in this status, increase efficiency, independence and transparency of public

companies (consistent application of the Law on Public Enterprises, better tracking result of

any work by introducing key performance indicators, corporatization and strengthening

public-private partnerships) sale and / or withdrawal of capital in certain public of enterprises.

The World Bank uses Governance Indicators to evaluate how well certain states manages

public sector. Based on all six indicators, Serbia is far below average compared to other

countries in the region. (Veselinović, Milovanović, 2009:403). Hence, it is necessary to

implement a series of organizational changes in the public sector in Serbia, some of which are

listed above. Providing support and motivation of employees in public organizations and

overcoming the resistance are some of the biggest challenges for managers. Therefore, this

study puts the focus on the opinion of employees in public sector on specific organizational

changes that were implemented in their organizations. This provides a basis for measurement

of the degree of change resistance and its impact on the success of the change implementation

process. Research has been conducted in a number of public organizations on the territory of

Kragujevac, as one of the largest cities in Serbia.

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5. EMPIRICAL RESEARCH

Bearing in mind the above identified problem area, the subject of this study will be:

measurement of the degree of resistance to organizational changes in public sector institutions

in the territory of Kragujevac, as well as its impact on the risk of the change implementation

process. Taking into consideration the defined problem area and formulation of the subject,

the main goal of scientific research is gathering relevant data and information, that lead to

precise and objective knowledge of the views and opinions of employees in the public sector

in the territory of Kragujevac about organizational changes, their resistance, and it’s impact on

the outcome of the change implementation proces.

This set of basic goal helps define the following derived objectives:

 Examine the relationship between respondents' age and level of resistance to organizational change.

 Examine the relationship between the education level of the respondents and the degree of resistance to organizational change.

 Examine the relationship between employees’ satisfaction with personal monthly income and level of resistance to organizational change.

In accordance with the defined subject, and according to the research objectives, the paper

starts from the certain hypothesis, which will be tested.

Basic hypothesis (H0): Resistance to change is an important factor that affects the risk

in organizational change implementation in the public sector.

Derived hypothesis (H1): The youngest employees will show a lower degree of

resistance to organizational change.

Derived hypothesis (H2): Employees with higher level of education will show a lower

degree of resistance to organizational change.

Derived hypothesis (H3): Employees who are more satisfied with personal monthly

income will show a lower level of change resistance.

Methodology of research: As a diagnostic tool, the CRS will be used to determine the

overall resistance to an organizational change and its contribution to the risk of

implementation failure. The Change Resistance Scale (CRS) (Conner, 2011) is designed to

serve as an aid in dealing with the human aspects of an organization’s adaptation to change.

The CRS can be used in following situations:

 While organizational change is being considered or during initial planning.

 Before the change has been announced.

 Anytime after the announcement has been made.

 After project implementation is complete.

The Change Resistance Scale profiles people’s perceptions of a specific change. It comprises

25 items that correspond to 25 primary ways people respond to organizational change. Each

item is measured on a scale of 1 to 10 and repondents place a check mark above the number

that best reflects their view of each of the following items. In addition to this instrument, the

qualitative analysis and comparison with the existing literature and scientific knowledge was

used in this research. The sample consisted of 72 respondents from six public organizations on

the territory of Kragujevac, as one of the largest cities in Serbia. Of all respondents, 36 (50%)

are male, while 36 (50%) are female. The following tables (Table 1, Table 2) show the

structure of the sample by age and by level of education of the respondents. The largest

percentage of respondents are between 39-49 years old (37.5%), while more than half of the

respondents have a university level of education (54.2%).

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Table 2. Age of the respondents

Age Frequency Percent

18-27 7 9,7 %

28-38 24 33,3 %

39-49 27 37,5 %

> 50 14 19,4 %

Total 72 100,0 %

Table 3. Level of education of the respondents

Level of education Frequency Percent

University degree 39 54,2 %

College degree 12 16,7 %

Secondary education 16 22,2 %

Skilled worker 5 6,9 %

Total 72 100,0 %

Employees from the following organizations were involved in the study:

 Electric Power Industry of Serbia - The company "CENTER" LTD Kragujevac

 Clinical Center Kragujevac

 Ministry of Finance – Tax Administration - Regional Center Kragujevac

 "Public Enterprise for the City Construction" Kragujevac

 Public Utility Company ,,City Market“ Kragujevac

 Public enterprise "Post Serbia" - a business unit of Kragujevac

The empirical data will be processed using the following softwares:

1. Microsoft Office Excel 2007 - Within this framework, various mathematical operations will be used in order to calculate the CRF in different categories.

2. The software package SPSS (Statistical Package for the Social Science), version 20.00 - Within this framework, the techniques of descriptive statistics will be used in order to

describe the sample, as well as to observe relations between the analyzed variables.

Based on the survey results, the average Change Resistance Factor (CRF) for all respondents

was 49.21 which implies an intermediate level of resistance. Intermediate level of resistance,

according to CRS, affects the formation of a moderate risk in the implementation of

organizational changes. This means that the level of resistance to change should be taken as a

significant factor in predicting the success or failure of the change implementation process in

public sector in Kragujevac. Thus, target resistance will be a pivotal element in the project’s

outcome and, therefore, requires special attention and resources in the planning and execution

of the implementation steps.

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Table 4 provides some of the descriptive statistic indicators and other information about the

dependent variable - the level of risk in the implementation of change, measured by CRF.

Table 4. Descriptive statistical measures

Statistic Std. Error

CRF Mean 49,21 1,651

95% Confidence

Interval for Mean

Lower Bound 45,92

Upper Bound 52,50

5% Trimmed

Mean

49,20

Median 49,80

Variance 196,273

Std. Deviation 14,010

Minimum 18

Maximum 79

Skewness -,109 ,283

Kurtosis -,612 ,559

Among the results are the skewness and kurtosis, which describe the distribution of results

within the two groups. The distribution is negatively skewed (-,109), ie most of the results are

greater than the average value. On the other hand, the distribution is flatter than the normal (-

,612). The average deviation of CRF of all respondents of the mean value is 14,010 points.

The results can also be observed depending on the organization in which employees work. In

all six organizations surveyed, the average CRF is at the intermediate level and indicates a

moderate level of risk for the implementation of organizational changes. Comparative review

of the individual average CRF for each organization is given in the following chart (Chart 1).

Employees in company “Center“ have shown the highest level of resistance (CRF = 55.69),

while the lowest factor has been recorded in “PE for the City Construction“ (CRF = 39,24),

which is somewhat logical, bearing in mind that only incremental changes have been

implemented in this organization.

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Chart 1. Change resistance factor in public organizations in Kragujevac

It was hypothesized that different control variables affect the level of resistance of public

sector employees to organizational change, such as their age, education and satisfaction with

personal monthly income. In order to come to conclusion about the way that each variable

affects the level of resistance, average values of CRF for each of the observed categories were

calculated. Some of the most significant results are shown below. Although the results of all

four age groups are within the moderate risk category (Chart 2), one of them particular stands

out. This group includes respondents aged between 18 and 27 years, whose CRF is 40.86

which is significantly lower compared to older employees. This speaks about the lower level

of resistance in the youngest group of employees, as was assumed in one of the hypotheses

hypothesis (H1).

Chart 2. The impact of age on the level of resistance to organizational change

As for the education level of the respondents, this factor proved to be extremely important for

the degree of resistance to organizational change. Specifically, employees with higher

education (university degree) showed significantly lower levels of resistance in relation to

0.00

20.00

40.00

60.00

80.00

100.00

55.69 52.58 48.06

42.65 39.24

54.65

PE "Center" Tax Administration Clinical Center Kragujevac PE "City Market" PE for City Construction Post Kragujevac

0.00

10.00

20.00

30.00

40.00

50.00

60.00

70.00

80.00

90.00

100.00

18-27 28-38 39-49 over 50

40.86

51.88 48.00

51.14

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qualified workers hypothesis (H2). Their average CRF is close to 43 (moderate risk), while

CRF of respondents with the lowest level of education (skilled worker) reaches 67,04,

indicating high risk in change implementation. There may be symptoms of resistance such as

low morale, miscommunication, defensiveness, territoriality and hostility.

Chart 3. The impact of education on the level of resistance to organizational change

Based on Chart 4 it can be noted that employees who have declared themselves dissatisfied

with personal monthly income have shown a higher level of resistance to organizational

change (average CRF = 53.51) compared with the employees who have declared themselves

satisfied with personal monthly income (average CRF = 42 , 02), hypothesis (H3). However,

both values of CRF belong to the category of intermediate level of resistance that leads to

moderate risk in change implementation. Thus, although dissatisfied respondents have shown

higher resistance, the difference is not as high as one would perhaps assume.

Chart 4. The impact of satisfaction with monthly income at the change resistance level

0.00

10.00

20.00

30.00

40.00

50.00

60.00

70.00

80.00

90.00

100.00

University

degree

College

degree

Secondary

education

Skilled

worker

43.64 51.87

55.23

67.04

0.00

20.00

40.00

60.00

80.00

100.00

Yes No

42.02

53.51

8th International Scientific Conference on Economic and Social Development and 4th Eastern European ESD Conference: Building Resilient Economy, Zagreb, Croatia

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There are different reasons why there is a certain level of resistance among employees. Based

on the survey, the three causes of resistance to change within the sample were set aside as the

most important:

1) One of the most important cause of resistance is the lack of involvement of

employees in the process of planning change. Asked “How involved have you been in the

planning of this change"? even 47.2% of respondents gave a rating of 10, which means

complete exclusion from the planning changes. Grades 6-9 were given by 20.9% of

respondents, while only 8.3% reported a rank of 1 - meaning that they utterly agree with the

statement “I have been involved in planning of this change". It is human nature for people to

support what they have helped to create. If people do not believe that they have a significant

degree of input into the planning of change, resistance usually increases.

2) Another important cause of resistance refers to the conviction of employees of the non-

existence of adequate reward for the accomplishment of specific change. Asked “Do you

believe that adequate rewards are being provided to accomplish this change"? only 1.4% gave

the answer 1 which implies complete agreement with the statement “I believe that there are

adequate rewards for accomplishing this change". Even 30.6% of responses are in the range 8-

10, while 16.7% of them explicitly said they do not believe in the existence of adequate

reward for the implementation of the change, giving a rating of 10 points. This result is logical

considering the inflexible system of rewards in public sector.

3) High levels of stress at work could also be singled out as one of the major causes of

resistance to organizational changes in the observed sample. When asked "How much stress

are you currently facing in your job", 61.1% of respondents gave grades in the range of 6-10,

of whom 15.3% fully agreed with the statement "I am overly stressed or burdened by my

current workload," giving a rating of 10 points. On the other hand, only 5.6% of respondents

completely disagreed with the statement "I am not overly stressed or burdened by my current

workload". As creators of CRS tools emphasize, when people are already busy and under

stress, the additional pressure of a change may become too much for them to assimilate.

Limitations and recommendations for future research. The study has several limitations that

could serve as opportunities for future research within the monitored area. First, it is possible

to carry out more complex statistical analyzes in order to reach more precise conclusions

about the relationship of certain variables. Second, study was conducted in a short period of

time, exclusively on the territory of Kragujevac. It would be desirable for similar studies to be

undertaken in successive time intervals, in order to anticipate progress in suppressing the

resistance of employees to change. In addition, it is possible to extend the sample by including

employees of public organizations in several major cities in Serbia. Finally, it would be

valuable to repeat the study in the private sector. In this way, the level of resistance in these

two sectors could be compared and the advantages and disadvantages of the process of change

management in both sectors could be determined. The results of this study may be useful for

identifying certain practices and solutions that have proven successful in the private sector and

adapting them to public sector organizations.

6. CONCLUSION

Despite the existence of the usual assumptions about the high level of resistance to public

sector employees to organizational changes, as well as the fact that the Serbian national

culture is generally labeled as a culture with a low tolerance of change and uncertainty, we

came to the conclusion that resistance is not at a level that would represent a distinct threat to

the future success of the implementation of changes. The resistance is within the moderate

boundaries, which does not mean that the additional attention during the planning and

8th International Scientific Conference on Economic and Social Development and 4th Eastern European ESD Conference: Building Resilient Economy, Zagreb, Croatia

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management of the change process is not needed. It is clear that the implementation of wide

range of techniques and strategies for motivating employees to change represents a necessity

in the future, in order to reduce the existing resistance to the lowest possible level. The study

found that the youngest respondents, the ones with higher levels of educational attainment, as

well as employees who are satisfied with their personal incomes, show lower resistance to

change. Therefore, more attention must be paid to motivation of other categories of

employees, such as people olders than 50 years and employees with lower levels of education.

Bearing in mind that the key decisions about the level of personal monthly income are under

the jurisdiction of the Government of the Republic of Serbia, managers in the public sector

have a negligible impact on this factor. However, it is the application of certain forms of

short-term earnings based on performance, such as bonuses and special prizes, which can

serve to increase employee satisfaction with incomes, and reduce their resistance to change.

In addition, the contribution of this study is reflected in the obtaining of information about the

dominant causes of resistance to organizational changes, such as: lack of involvement of

employees in the process of planning change, conviction of employees of the non-existence of

adequate reward for the accomplishment of specific change and high levels of stress at work.

Particular attention is drawn to second factor, which may be associated with the previously

mentioned, dissatisfaction with personal income, all of which leads to an unambiguous

conclusion about the need to intensify efforts in terms of building an adequate award system.

Also, efforts for creating pleasant working conditions, good organizational communication

and employee involvement in the planning process of change, by taking into account their

opinions and suggestions are priorities in order to improve the change management process in

the public sector.

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