Internatinal marketing

profileNuty Chaves

Instructor: Kimberly Cade Davis Spring 2015

International Marketing Management – IBUS 1354 Houston Community College - Central

FINAL PAPER INSTRUCTIONS This project is to study the U.S. foreign trade practices with its major trading partners and to investigate and identify their import barriers against the United States’ exports to these countries. Follow the guidelines below:


You must choose a country upon which to focus and base your written project. Each student in the course has a unique country assignment. In other words, no two students will have the same country focus.

You cannot choose your country of origin in an intentional effort to have you learn something new about another country.

Country choices must be submitted to the instructor via Eagle Online by 11:55 p.m. on April 3, 2015. Your instructor will confirm your choice via HCC email. Make sure you are working on the correct country prior to proceeding with the project.


• Research the cultural, political (administrative), religious, economic (strength,

weakness, trade situations) issues as well as tariff barriers of your focus country. (Suggested research sources are included at the end of this packet).

• Also include information about import barriers against American products and the

US import barriers against your focus country. Include your own analysis as to why the barriers exist and the future aspects of the trade relationship.

• Consultation with news reports from the past year regarding your country is

highly recommended.

• These sources (WSJ, NY Times, Business Week, Economist, etc. or local sources in that country) may be found in the library. A list of additional information sources is listed at the end of this packet.

Instructor: Kimberly Cade Davis Spring 2015


Prepare your paper to include your focus country’s economic conditions submit your subject country’s final paper (no more than 10 -15 pages with references). This paper includes your selected country’s traditional, unique and interesting cultural characteristics.

For all reports above, footnotes and/or detailed references are required. Points will be deducted when no or improper citations were made. A suggested reference style sheet is included on the course site.

Please consult with your instructor for more information on this part if needed.


Papers are to be type-written (double spaced) in standard English with proper grammar and punctuation. Please review and spell check all work prior to submission.

In summary, the final paper should include:

1) An objective, (“The main objective of this paper is to examine the trade barriers between the US and YOUR COUNTRY”).

2) the methods used to gather data, (What were your sources?)

3) country’s culture(s) (there may be more than one)

4) the economic and market structures,

5) trade patterns and trends,

6) trade barriers (cultural, political, economic, religious and tariffs), and

7) a conclusion including the future perspectives regarding the trade barriers.

Format for the Final Paper

There is no specific format recommended for the final paper because a paper’s format may vary given differences in countries. He re is generic format for a global marketing entry plan paper:

• Title Page

• Introduction (State the objective of your paper)

Instructor: Kimberly Cade Davis Spring 2015

• Research Process (Share how you gathered data and sources you used)

• Country/Countries Information (Discuss the country’s culture, economic and market structures, trade patterns, trade barriers)

• Future Directions (Discuss the future trade relations between the U.S. and the

country your researched)

• Conclusion - Paper should be double spaced using Times New Roman or Arial fonts (10, 11 or


- Limit the paper to 10-15 pages maximum. - Turn in the assignment via Eagle Online

PROJECT DUE DATE: 11:55 p.m. on Friday May 1, 2015

Instructor: Kimberly Cade Davis Spring 2015

Suggested Research Sources Please note that these are only suggested sites. You are not limited to the selection below.

• U.S. Census Bureau’s Countries Ranked by Population.

• Country’s economic development using an economic-development scale such as the World Bank List of Economies.

• World Bank’s World Development Indicators, reported as “Size of the Economy”

• United Nations List of Member States

• Euromoney Magazine’s Country Risk Ratings See

Regions & Countries section of this website.

• International Monetary Fund:

• Doing Business in Japan:

• United Nations:

• World Bank:

• CIA W orld Factbook:


• Office of the United States Trade Representative:

  • International Marketing Management – IBUS 1354 Houston Community College - Central
    • STEP 1
    • STEP 2
    • STEP 3
    • STEP 4
    • Format for the Final Paper
  • PROJECT DUE DATE: 11:55 p.m. on Friday May 1, 2015