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The Mission of the Business Administration program is to prepare students for the rigors of a Baccalaureate program by providing them with an introductory foundation of essential business courses as well as an array of liberal arts studies. It is most suited to students whose primary goal is to transfer to a four-year college.

The Mission of the Business Management (BEC) program is to prepare students interested in pursuing business careers with basic business courses and a few liberal arts courses that allow them to have a deeper understanding of the functions of a specific field of business such as general management, marketing, finance and travel and tourism.

The Mission of the Small Business Entrepreneurship program is to prepare students who want to open their own business or work in their family business with an understanding of managing and growing an entrepreneurial venture.

Program Assessment Outcomes for BAN, BEC & SBE

Analysis Of Curricular Coherence (review of syllabi, mapping of course learning outcomes with student learning outcomes for degree, rationale for course sequencing, strategies for maintaining consistent standards across multiple sections)

Course syllabi for all three programs have been reviewed and course outcomes been updated to reflect current state of the discipline. Course learning outcomes have been mapped with program outcomes (See Appendix XX).

The department has redesigned the advisement checklist to mirror the pathways curriculum as reflected in DegreeWorks. It is also closely looking at course sequencing by discussions of the course learning outcomes both within and outside the department. For example, discussions with the CIS department, suggested that CIS 200 is best taken when students have at least a basic understanding of the different functions of business. Therefore, CIS 200 has been moved from the second semester to the fourth semester. Similarly, for fulfilling the Accounting elective at BMCC, students can take either a course that mirrors the 3 credit Principles of Accounting (ACC 2101) offered by Baruch or the equivalent sequence at BMCC of ACC 122 and ACC 222, depending on certain eligibility criteria. Given this condition, students are advised to take the ACC 122 in the third semester and ACC 222 in the fourth semester. Students are provided with advisement sheets indicating the sequence of courses that they need to follow to meet the requirements of their specific program. The information is also available on the BMCC website.

Assessment of program outcomes started in Spring 2015. The first program outcome that is being looked at is Written Communication. In order to ensure that faculty across different sections, and in fact, across courses evaluate a writing piece using the same standards, a faculty development workshop is being planned in Summer 2015 to norm the student responses against the writing rubric.

3c. Analysis Of Curricular Currency (evidence of responsiveness to changes in the field);

Given the changes occurring in the industry, especially as related to the use of technology in performing business functions, the department is developing a new program in Digital Marketing and has developed a new set of Hotel, Travel and Tourism courses for students following the Hotel, Travel and Tourism concentration within the Business Management program.

Given new legislations in the field of logistics and supply chain management and the internationalization of this field, the department is exploring the possibility of developing.

3d. Gateway courses

Gateway courses are courses that are foundational in nature, have high enrollment, but also have high dropout (DFW) rates. Success in gateway courses typically leads to higher levels of retention. Introduction to Business (BUS 104) has been listed as a key gateway course for the Business Management department. Data shows that successfully passing the BUS 104 course is correlated with students’ likelihood of continuing at BMCC, as can be seen in the table below.

3e. Description of Recent or Planned Curricular Changes

The goal of the BAN program is to prepare students for transfer to a four year college. Over 60% of the BAN students transfer to Zicklin School of Business at Baruch College. The BAN curriculum has been designed to enable seamless transfer to the business programs at Baruch and Brooklyn.

Quantitative reasoning is important in business. The math requirements for the BAN program have been raised since Fall of 2013 to include calculus and higher level statistics to facilitate the transfer. While this undoubtedly strengthens the program and provides a strong pathway for business students at BMCC, many community college students come into the college with not enough preparation in math. For these students going from remedial mathematics to college calculus is a strong deterrent to continuing in the program. The department, therefore, is looking at developing AS programs in Business in fields where quantitative reasoning is important but calculus may not be a requirement.

Student success in business is also based on strong written and oral communication skills. The BAN program includes only three business courses: Introduction to Business; Business Law; and Introduction to Marketing. The department is considering revising the curriculum to include Business Communications (BUS 150) in the BAN program. This course is already a requirement in BEC and SBE programs. The department is also considering including an option for business electives in the BAN program to enable students to focus on a particular area/topic of business studies that interests them.

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