case study

3.1 Case study

Assessment 1

Assessment Type: Case Study 1 – 2000 to 2500 word report -individual assessment, Use a minimum of 5 academic journal articles, plus the text supporting your identification of problems and proposals / recommendations to resolve the questions. Please note to include these journal articles both as in text references and in the end of text reference list.

Purpose: To allow students to begin to apply the knowledge and skills of the subject to a real

world example. This assessment relates to Learning Outcomes a, b and c.

Topic: ZARA

Task Details:

After reading the case study uploaded on the subject web site, prepare a 2000 - 2500 word report (executive summary, table of contents body, conclusions and recommendations) analysing the issues in the case, and identify logistics management strategies that enable Zara (page 71 in the text) to become so successful. Contrast this with Dell and Myer and a top 500 listed company on the Fortune 500.

In your report you need to consider:

· The Fundamental reasons for success, with a comparison to another successful and an unsuccessful company?

· How can Zara maintain its competitive advantage, here the concept of sustainability may be introduced?

· Are there similarities between Zara, Dell and Myers formula for success and could this be suitable for other companies and if so explain why, if not explain why?

Research Requirements: Use a minimum of 5 academic journal articles, plus the text supporting your identification of problems and proposals / recommendations to resolve the questions. It is envisaged a Credit grade would require up to 10 references with a minimum of 6 academic journals. A Distinction would require up to 16 references with a minimum of 10 academic journals.

To be considered relevant, reference sources should be used correctly to support the discussion, analysis and recommendations, so take care to carefully link the case elements and discussion / analysis to correctly referenced logistics concepts and models,

Articles chosen need to be recent (written since at least 2008) and relevant to both the topic and context of the assessment task.

Additional non-academic sources may also be used, however students need to show an understanding of their validity.

Sources such as Wiki…, scribed.com, docstore.com, etc. are not considered acceptable sources and should not be used – reliance on such sources will result in a fail grade.

Presentation:

Report format – 2000- 2500- word Word.doc or Word.docx (word count applies to content only, not title page, executive summary, table of contents and reference list).

Responses should have a title page attached reflecting the content and the author, executive summary, table of contents, introduction, suitable headings and sub-headings to cover the relevant content and elements of analysis, conclusion, recommendations, reference list/bibliography, appendices (if relevant).

Harvard referencing (Anglia version) is to be used.

Remember, in business today, to even get your business applications read, let alone considered, APPEARANCES COUNT.