business ethics.

To: MovieFlix Manager,

MovieFlix Company,

Dear Sir/ Madam

Re: Research findings on the issues affecting MovieFlix Company.

Following the research that Rasmussen Consulting has conducted about the issues affecting your company, I, at this moment, would like to bring your attention to the issues that we have found as pertinent to the smooth running of the business. The research was conducted in an objective and professional, manner that is consistent with the ethical and legal considerations of such research. Please also note that we have highly qualified, competent and experienced researchers in the field. The research, therefore, is a near perfect one, and the findings are accurate and honest. The recommendations we have made are based on the research findings and are well meaning for MovieFlix Company. There exists no malice whatsoever.

The research found out there is increasing competition in the market where MovieFlix is operating. Although increasing competition is something that is common to any industry market, it is the preparedness of the concerned firm that will determine the effects of the competition on the business. The competition identified is majorly affecting your company because of the product offerings and packaging of the company products. Competitions come from the major five areas. These areas are threats from new market entrants and the existence of inferior goods in the markets. The competition is even fierce in cases where the buyers and suppliers have a high bargaining power. The last force affecting the markets competition is the rivalry between the firms in the industry.

This industry has a great deal of competition from the new market entrants. They have not been able o show any considerable challenge to the firm products. However, the existence of inferior goods is the major threat to the company. There are some businesses that are offering inferior goods in the markets. Usually, these inferior goods have a lower market price compared to your firm’s rates. The inferior goods, though they are of a lower quality, are perfect substitutes for MovieFlix offerings. As a result, it may effect making the consumers go for the lower priced products since they are serving almost the same purpose as yours. The customers have a very high bargaining power to a point that they are the determinants of the price to be charged for the products. The company, for that reason, needs to look for strategies that will enable it to build the uniqueness required to beat off the competition

We have suggested a number of measures that will be important in curbing this competition and make the company attractive. However, these measures will require leadership and time to actualize them. The first stages as the research found out will be to develop and package the products to be unique and differentiate them from the competitor’s products. Our role will be advising on the various aspects of the products design and packaging that will appeal to the customers. We are going to offer insight information based on experience and research on the branding strategy for the products. This will be an important step and should be taken first as the products are the core business of the company. Another important step will be the marketing of the company products to the customers. Using the correct marketing strategy will be essential to making the customers aware of the new products. We are also going to offer the insights required in determining the perfect pricing based on the quality and offering of the products.

I look forward to working together in implementing these ideas for the better working of the firm.