presentation speech writer
Brand Concept Presentation
FMS 394
Jiaying Zhong
Yajie Yu
What kind of market research we would do – why we choice to do this ( focus group study
Brand identity -- what is the brand about, brand culture, globalization, stand out form other similar products etc.
Product function
Target consumers
Special product design
Visual elements – UI design, computer data system
App process – how to apply , how to swift the account, membership system
Promotion – how to bring up our product to people
Product ownership
Feedback research – how to reach audiences and speak to them
Sustainable develop future – can also goes to the art gallery, item exchange etc.
Our app is all about music live performance
Brand identity
Target – globe
Company (ad space – example surface, membership,users identity verify
Choice
Chance
Connection
Audiences
Artists
Live Music Venues
Local search
Key word search
Choice
Publish
Play venues apply
4个surface
Chance
Publish
Invite artists
Connection
FB / ins logo
Promotion