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ppt_2.pptx

Brand Concept Presentation

FMS 394

Jiaying Zhong

Yajie Yu

What kind of market research we would do – why we choice to do this ( focus group study

Brand identity -- what is the brand about, brand culture, globalization, stand out form other similar products etc.

Product function

Target consumers

Special product design

Visual elements – UI design, computer data system

App process – how to apply , how to swift the account, membership system

Promotion – how to bring up our product to people

Product ownership

Feedback research – how to reach audiences and speak to them

Sustainable develop future – can also goes to the art gallery, item exchange etc.

Our app is all about music live performance

Brand identity

Target – globe

Company (ad space – example surface, membership,users identity verify

Choice

Chance

Connection

Audiences

Artists

Live Music Venues

Local search

Key word search

Choice

Publish

Play venues apply

4个surface

Chance

Publish

Invite artists

Connection

FB / ins logo

Promotion