Kim Woods

Week 3 Written Assignment

Due Friday 4/24/15 by 6pm

Weekly Written Assignment

The American Automobile Association (AAA) offers services ranging from driving classes to roadside assistance to travel agents.  Explore the Southern California AAA site (start at  http://www.aaa.com and study their offerings.  Then, prepare questions to help find out the needs AAA can fill for the following scenarios. 1) Jenny - An 18-year old college student living in a new city.  Jenny thinks she wants roadside assistance services, but is not sure exactly what she needs. 2) Ursula - A 55-year old independent traveleler.  Ursula just bought a vintage convertible and is thinking about taking a road trip from Colarado to California. 3) Jack and Simone - A couple that is approaching retirement.  Jack and Simone are interested in international cruises, but do not know where to start looking. 4) The Bellwether family - The family comprises of Janet, Brad and their 3 kids (ages 2 - 8).  The Bellwethers are looking for good family vacations within driving distance. Remember, your questions are intended to help guide the 4 scenarios, as well as see if any other service offerings may make sense.  As good sales people we should not try and force a connection that doesn't make sense, but there may be services that can naturally plug in.   Your paper must be in APA format. Do not forget to include a cover page AND reference section (even if only the textbook). This assignment is to be placed in the Drop Box created for it. Ensure your paper is 1-2 pages of content, plus a cover page and a reference section!