graphic design history

This test is based on images in the textbook. It is open book. This means that you can look

not only at the textbook, but at any other book or Internet source available. But you may not

discuss the quiz with other students in the class.

Please give short and pertinent answers. Do not write additional information related to the

subject but not directly answering the question.

A History of Graphic Design (5th ed.) : The Conceptual Image pp. 448–451, Postmodern

Design pp. 474–481, National Visions within a Global Dialogue pp. 482–529

1. fig. 22–6—what printing service is being advertised?

2. fig. 22–16—what is the exhibition in this poster about?

3. fig. 22–21—what poster does this advertisement reference?

4. fig. 22–24—why are there vertical lines between each letter in this design?

5. fig. 22–39—why did Paula Scher parody a poster by Herbert Matter?

6. fig. 22–53—why did Neville Brody repeat the photograph of Andy Warhol six times?

7. fig. 23–20—what is the traditional Japanese theater that is referenced in this design?

8. fig. 23–78—what is the joke in this poster?

9. fig. 24–4 why was this magazine/poster output on a low resolution printer?

10. fig. 24–28 why did P. Scott Makela title his typeface Dead History?