MT450 Marketing Unit 3 Assignment

Assignment

Scenario: The Marketing Research Plan

You have just been named marketing manager of a major franchise. Your job will be to perform the daily tasks of a marketing manager.

Select one of the franchise companies below for which you would like to be Marketing Manager.

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Assumptions

The plan is to aggressively go after the consumer and business market creating dual revenue streams. Your marketing strategy, research marketing mix, and customer relationship marketing will be different for both groups.

In this scenario, you will be responsible for the following:

· Develop a  marketing research  plan for a product.

In addition you will be conducting the following tasks:

· Illustrate the research process

· Use secondary data sources

· Develop a primary data plan

· Predict market potential and forecasting

See Rubric below for Assignment details.

ID: MT450-03-08-AS