1000 words essay with photoshop 4 different ads

profileannallee
405_jamming_instruction.docx

Please jam two different companies which is Mio by Kraft Food company, and Powerade Zero Drops Advertisement/Billboard jam – this jam will take an advertisement (often in magazines) or billboard and jam it with Photoshop or similar programs. THE ADVERTISEMENT MUST BE FROM THE LAST FIVE YEARS. You can do this any number of ways - through mixing images, using text, etc.… You must jam TWO advertisements and/or billboards for each company, so 4 advertisements or billboards in total.

Then you must write a 1000 words essay about these 4 advertisements/ billboards.

In your essay, you should answer the following questions:

1. What is the political economy of the company you are taking on (Mio made $________ in the year ____ but paid workers in New York only $___ an hour). When you discuss political economy you must discuss who has an abundance of wealth and who lacks wealth. Remember, political economy is concerned with imbalances. I expect to see external research here – you are going to dig into the corporation you are critiquing and double-check everything.

2. 2: What is political about your jam? This means – how does this corporation you are taking on influence relations between people? A good example of this is the fashion industry’s impact on women’s weight.

3. An explanation regarding your jam – see Sandlin and Milam, page 332, paragraph two for an example. The paragraph starts with “For example, figure 3 appropriates the memes…” – pay particular attention to the discussion of the subvertisement for Obsession.

4. What do you utilize as a turning point in the jam?

Your essay must include 6 different critical citations.

And your essay must have a subtitle that indicates the theme of the essay and the author – ex: tight and light: critically thin whiteness in fashion – Justin Bibber