Create SFAS Table

External Factors

Weight

Rating

Weighted Score

Comments

Opportunities

· Electronic Ticketing

· Better Security

· Social mobility

Threats

· Inflation

· Slow Economic Growth

· Unemployment

TOTAL SCORES

.20

.20

.10

.20

.20

.10

1.00

5.0

4.5

3.9

5.0

4.3

4.0

1.0

.90

.39

1.0

.86

.40

4.55

· Has the highest impact

· Has the highest impact

· Has a slightly higher impact

· Has the highest effect

· Has the highest effect

· Has a slightly higher effect

Internal Factors

Weight

Rating

Weighted Score

Comments

Strengths

· Cost leadership

· Fair Treatment of employees

· Shortest and cheapest travel time

· Ahead of Technology

Weaknesses

· Court battles

· Staff shortage

· Lack of first class section

· Absence of meal service

· Extra duties for flight attendants

TOTAL SCORES

.20

.15

.05

.10

.20

.20

.15

.05

.05

.05

1.00

5.0

4.5

4.0

5.0

4.3

5.0

4.0

3.5

2.5

3.7

1.0

.68

.20

.50

.86

1.0

.60

.18

.13

.19

3.66

· Distinctive competence

· Core competence

· Important at present

· Important in the future

· Most likely

· Has higher effects

· The likelihood is minimal

· Less likely

· Likely