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The airlines are introducing the premium economy class to take care of the people who want to more comfortable in flights but do not want to fly on the first class or the business class. This premium economy class is a hybrid of the other classes and it has more attractive features. It has seats that give the passengers a bit more space than the traditional coach as well it comes with better amenities like better food and other amenities that are better as compared with other normal amenities. As much as the prices are higher than for the basic amenity, they are cheaper than when one is flying upfront. Therefore the airlines want to introduce a class that can cater for people who will not afford to ride in the expensive first class and will not be comfortable with the status of the lower class.

The airlines concern on the demand on the the introduction of the premium class is that the business class is much expensive and people will not be comfortable to fly on it as they may not have the resources that will allow them to fly on the expensive class. Most people believe that the first class is for the rich people and very important people like the politicians and therefore they will not be willing to pay so much for them to travel.

As well the basic class is not comfortable to travel in for some people since the seats are not comfortable and does not even have places where one ca stretch their legs to and the places to put their arms is very little and shared and therefore one does not have peace travelling in this class. There was therefore need for a premium class which is a hybrid class to be introduced which will take care of the problems above as it will be comfortable for one to fly in but will not be very expensive.

Since the fliers will want much elbow and knee room, as possible, the redesign of the Lufthansa’s new seat is designed to give the passengers up to seven extra inches so that they can stretch their legs and also four more inches at the shoulder height as this makes them more comfortable. They also redesigned in a way that there are no shared arm rest and each passenger has his or her own arm rest. The seats take much of the floor space than the traditional economy. There are also one additional checked bag and the meals that are served here are obviously better and are served on the china tableware and an amenity kit is proportionally less. The redesigns are thus made in the seats to make them more comfortable and desirable.

The term down-sell risk is used to show the risk that is involved in providing a better economy class but at a cheap price and thus this team means the risk that the company could face due to the cheap this class is. Many people may want to travel on this class and this might mean that the company may lose business in the first class. The up-sell potential means that there is a potential of the new class gaining more business and thus more profits and this is alluded to the fact that many people will now desire the premium class which is a bit more expensive and this will see more flow into the business.