Literature

The impacts of ads

Advertising is done through many different forms. Some of these forms include the media that is television, radios, and publications. Also, advertising is done through billboards, walls, streets, buildings/ roof tops and vehicles branding among many others. Advertising is a very strong and influential marketing strategy because of its potential and capability to reach out to many consumers located far and wide. Being in the realization of this fact, many advertisers tend to take advantage of the power of advertising to manipulate the consumers. On, the other hand, the consumers are easily carried away by the information passed to them through advertising thus encouraging advertisers to continue with the manipulation. There are numerous ways through which advertising manipulates the consumers.

There are different products in the market thus confusing the consumer with a choice of what product is better than the other one. Hence, advertising uses attracting and manipulative messages while advertising, unique and inviting packaging and branding, and competitive prices so that the consumer can notice the product.  This helps different products to appear unique and easy to identify in the midst of other similar products.

According to research, consumers always like products that shall benefit them in one way or another, hence advertising uses the exact information that the consumers would like to see or hear thus manipulating the consumer’s choice. Whenever a product said through advertising to be cheap and affordable despite its quality, the consumers are manipulated to consume the product more frequently and in high quantities due to its affordability nature. Also, when a product is said to be of many benefits to the consumer, regardless of the price, the consumers strives to ensure that they acquire the product. This is normally no matters the cost and efforts to be made for the purpose of gaining the benefits being advertised.

Some adverts are true to their words while others are not. One way through which as a consumer one can avoid being manipulated is being true to oneself and knowing what one really need and in what quantity and quality. Setting these personal principles helps one to avoid being carried away by the juicy adverts that constantly keep on being advertised. This avoids one from purchasing poor quality products in the name of reduced prices and also helps one to avoid paying excess in the name of gaining added benefits.

With the world being digital and computerized, the consumer can also search on the internet and learn the products that bear the content as the one being advertised. Having adequate information about products helps the consumer from being easily manipulated as he/she is already informed and hence can detect the true and also the exaggerated information in the adverts.