Strategic Management ( 6 questions)

Strategic Management

BUS 469

Midterm Examination

Spring 2015

1. - Outline and describe the steps in the strategic management process. Which do you consider the most difficult? Why?

Provide an example of company that failed due to neglect one of the steps.

Session #1, Chapter 1

2. - Why is it important to integrate both intuition and analysis into the strategic management process? Describe a example from your experience (work or personal) in which both were applied to make a decision. Session #1 - Chapter 1, Handout

3. - Identify and discuss three leading current trends / issues that affect business today. How does each present an opportunity, threat or challenge for conducting business? Session 2, Chapter #3, Handout

4. - What can be done to improve communication and coordination within an organization to insure that people are working together to achieve the firm’s goals?. Session 3, Chapter 4, Handout

5.- Which of the concepts in Developing a Vision did you find especially helpful? How have you applied the techniques? Session 4, Chapter #2, Handout on Vision

6. - Describe three business strategies. In a recessionary economy which ones are most companies implementing? Why? Sessions 5 & 6,

Exams are due at session #7

Rubrics

Answers should reflect knowledge of course content (text , class discussion & handouts)., include personal judgment and reference to current trends/ events.

Each answer should be formatted to highlight key concepts, be grammatically correct and be at least a page & a half in length, double spaced.