Organizing Work

Running Header: OVERVIEW

SWOT ANALYSIS 2

SWOT Analysis

Shannon James

April 27, 2015

Shelia Porter

Overview

Xerox cooperation is a company that deals with business solutions that relate to document processing and management. Currently, the company operates in 160 companies across the globe. The headquarters of the company is in Norwalk Connecticut. The company employees 139650 people and recorded a profit of 22626 million dollars. The operating profit for the same company was about 1796 million dollars. The company has managed to the employee the latest technologies in carrying out its operations and that is why it has managed to remain relevant to the current dynamic market. In order for the company to remain relevant, there is a need for management to have proper strategies that would ensure that the business goals are achieved.

The goals

There are a number of related goals that the company needs to be achieved (Peter 2000). The common ones include customer satisfaction and excellent services. Others include premium return on assets and Use technology to develop market leadership. Each of the goals will need some specific strategies for it to be achieved.

In order to achieve customer satisfaction, the management will need to have a special plan that will help in boosting customer service. All employees should be trained to excellent customer service such that it should not just be the work of front office staff. The company must ensure the that the products and the services are of very high quality so that customers can be satisfied and in the event that the customers have complains, there should be a help desk for the customers to launch their complains. The management should also have a suggest box that must regularly be checked by an external person in order to avoid compromise, the suggestions by customers should be taken seriously.

As for excellent services, the management should focus on new technologies and innovation so that the services can be excellent. Excellent services and products are majorly the main drivers of company growth. When the products and the services achieve a certain level of excellence, then the company can also built a string brand that would sell and also ensure customer loyalty. Having a string brand is the greatest selling point for the company to survive the current business dynamics and the stiff competitions that are ever increasing. When a company built loyalty, then the company can also save costs in terms of marketing (Henriana 2011).

Getting premium returns on assets is a major goal as far as the company is concerned because it is the only way that growth can be measured. The company would grow when there is an expansion, the expansion strategies should focus on making sure that the company's assets increase. Another way through which assets can gain premium returns is by maximizing the fact that currently the company has many customers that are loyal and it has also encouraged the use of technology, this means that it actually combines the traditional way of running business as well as the latest technology (Galo 2009).

Having the above plans will direct and guide management on how to achieve the goals. It is also important to note that many companies fail because they have goals but they lack proper plans for the execution of those plans. In summary, the company will achieve its goals through expansion, customer satisfaction and getting premium returns on assets.

Effects of planning Decisions

 As the company plans to execute its plans for the goals, there are a number of effects which will be experienced by stakeholder for example if the company has to achieve excellent service, then all the employees should be involved in trainings and innovation. The company’s management will be affected because the process may have to force workers to put in extra working hours and also go beyond the normal expectations to work harmoniously. The competitors will be affected in the sense that the company would be setting high standards, this means that competing companies will also have to invest more in order to keep up with the pace. The shareholders will need to invest more especially where expansion is concerned since assets will have to be increased.

References

Galo, M. (2009). SWOT analysis for successful companies. Oxford: Oxford University Press

Henriana, B. (2011). Introduction to business environment. Nairobi: KIE

Peter, J. (2000). How to manage growth. London: Macmillan