Professor 2013, are you writing Assignment 1: Exporting and importing for a Developing Country

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MKT 320 – Student Notes

COURSE DESCRIPTION

Provides an overview of the concepts and practices of marketing worldwide and the modifications and adaptations required to meet the different problems and challenges involved.

INSTRUCTIONAL MATERIALS

Required Resources

Czinkota, M. R., & Ronkainen, I. A. (2013). International marketing (10th ed.). Mason, OH: South Western, Cengage Learning.

Supplemental Resources

Almani, A. M., Pournaserani, A., & Pournaserani, F. (2011). Consumers’ brand origin recognition accuracy (BORA) scores: An empirical study. Australian Journal of Basic and Applied Sciences, 5(8), 361-373.

Chiang, I., & Hsieh, C. (2011). Exploring the impacts of blog marketing on consumers. Social Behavior and Personality, 39(9), 1245-1250.

Export.gov. (2013). Export basics home. Retrieved from http://export.gov/exportbasics/index.asp

Hsu, H., & Burns, L. D. (2012). The effects of culture, long-term orientation, and gender on consumers’ perceptions of clothing values. Social Behavior and Personality, 40(10), 1585-1596.

Inc.com. (2013). Marketing strategies / Marketing research. Retrieved from http://www.inc.com/exporting/marketingstrategy.htm

International Marketing Plan Workbook. (n.d.) Retrieved from http://export.gov/static/stratplan_workbook_Latest_eg_main_018207.pdf

Leichenko, R. M., O’Brien, K. L., & Solecki, W. D. (2010). Climate change and the global financial crisis: A case of double exposure. Annals of the Association of American Geographers, 100(4), 963-972.

Rusert, B. M., & Royal, C. D. M. (2011). Grassroots marketing in a global era: More lessons from BiDil. Journal of Law, Medicine & Ethics. 39(1), 79-90.

Tradeology: The Official Blog of ITA. (2012, December 6). Brief review of U.S. SME trading companies in 2010. Retrieved from http://blog.trade.gov/2012/12/06/brief-review-of-us-sme-trading-companies-in-2010/

U.S. Department of Commerce. (n.d.) Top U.S. Trade Partners. Retrieved from http://www.trade.gov/mas/ian/build/groups/public/@tg_ian/documents/webcontent/tg_ian_003364.pdf

United States International Trade Commission. Small and Medium-Sized Enterprises: Overview of Participation in U.S. Exports. (2010, January). Retrieved from http://www.usitc.gov/publications/332/pub4125.pdf

World Trade Organization. (2013). Building trade capacity. Retrieved from http://www.wto.org/english/tratop_e/devel_e/build_tr_capa_e.htm

COURSE LEARNING OUTCOMES

1. Determine the role of government in international trade, the various levels of economic integration, and the impact on international marketing.

2. Examine the economic and cultural elements of the international marketing environment and explain how these factors affect marketing operations.

3. Summarize the major political and financial risks associated with international marketing.

4. Analyze the strategic marketing planning process, strategies for entering foreign markets, and considerations for subsequent market expansion.

5. Examine the process for market research to assess foreign market potential.

6. Evaluate the considerations for product adaptation in foreign markets and common approaches to adjusting promotional strategy to fit foreign markets.

7. Formulate the core marketing concepts into viable marketing strategies to support exporting and the full range of global marketing operations.

8. Assess the key factors in price determination, alternative pricing strategies used in international marketing, and the common terms of sale and payment used in international marketing.

9. Determine the logistics and product distribution channel options available to support international marketing.

10. Use technology and information resources to research issues in international marketing.

11. Write clearly and concisely about international marketing using proper writing mechanics.

WEEKLY COURSE SCHEDULE

The standard requirement for a 4.5 credit hour course is for students to spend 13.5 hours in weekly work. This includes preparation, activities, and evaluation regardless of delivery mode.

Week

Preparation, Activities, and Evaluation

Points

Preparation

· Reading(s)

· Chapter 1: Global Environmental Drivers

· Chapter 2: International Trade Frameworks and Policy

· e-Activities

· Watch the video titled “Made in the World” (4 min 24 s). Be prepared to discuss. Video Source: WTO. (2011, September 26). Made in the World [Video file]. Retrieved from http://www.youtube.com/watch?v=KMkJu8S8ztE&feature=youtu.be. This video can be reviewed from within your online course shell.

· Watch the video titled “The Benefits of Debt Relief” (7 min 46 s). Be prepared to discuss. Video Source: WorldBank. (2010, July 8). The Benefits of Debt Relief [Video file]. Retrieved from http://youtu.be/EJYZCTXU4Dg. This video can be reviewed from within your online course shell.

Activities

· Discussions

Evaluation

· None

Preparation

· Reading(s)

· Chapter 3: The Role of Culture

· Chapter 4: The Economic Environment

· e-Activity

· Watch the video titled “Debate: The WTO and the economic recovery” (9 min 42 s). Be prepared to discuss. Video Source: WTO. (2011, January 7). Debate: The WTO and the economic recovery [Video file]. Retrieved from http://www.youtube.com/watch?v=D5GywRaEwUg&feature=youtu.be. This video can be reviewed from within your online course shell.

Activities

· Discussions

Evaluation

· Quiz 1: Chapters 1 and 2

Preparation

· Reading(s)

· Chapter 5: The Political and Legal Environment

· Chapter 6: Consumer, Industrial, and Government Markets

· Chapter 7: Strategic Planning

· e-Activities

· Go to the Export-Import Bank of the United States’ Website and review its working capital page, located at http://www.exim.gov/products/workingcapital/index.cfm. Use the Internet to locate a local business who manufactures a product that could utilize this exporting method. Be prepared to discuss.

· Go to the Export-Import Bank of the United States’ Website to view the interactive map titled, “Congressional District and State Date: United States at a Glance FY 2007-2012”, located at http://www.exim.gov/. Click on your home state. Once on your home state’s page, there will be a “Show only” section that lists the categories that you can streamline your search with (small business, minority-owned, women-owned, environmentally beneficial, and renewable energy). Segment the search information by checking one of the boxes of a category that is meaningful to you. From the segmented information, select a business that interests you. Next, use the Internet to search for the company’s Website and any other information pertaining to the company (reviews, news articles, etc.). If the business that you selected does not have a Website, please choose another business that does. Review the search results for the selected company. Be prepared to discuss.

Activities

· Discussions

Evaluation

· Quiz 2: Chapters 3 and 4

Preparation

· Reading(s)

· Chapter 8: Analyzing People and Markets

· Chapter 10: Marketing Organization, Implementation, and Control

· e-Activity

· Performing market research can be costly. Explore the free government site located at http://export.gov/mrktresearch/eg_main_018210.asp. Under “Step 1. Find Potential Markets”, click on the link in the second bullet titled “market research reports” (in light blue text). Then, under “Country and Industry Market Reports”, click on the link titled “Market Research Library” (in light blue text). Here you will find a portal for free research on countries. Select a country from the drop-down menu, and do not change any other field within marketing research portal. Click GO. Note: Some reports will require an email to download if you want the actual free report. Be prepared to discuss.

Activities

· Discussions

Evaluation

· Quiz 3: Chapters 5, 6, and 7

· Assignment 1: Exporting and Importing for a Developing Country

135

280

Preparation

· Reading(s)

· Chapter 9: Market Entry and Expansion

· e-Activities

· Go to the United Nations Conference on Trade and Development’s Website and look at the foreign direct investment profile of a country or region of your choice, located at http://unctadstat.unctad.org/TableViewer/tableView.aspx?ReportId=89. Be prepared to discuss.

· Watch the video titled, “Evo: Global Marketing”, (5 min 43 s), located in the course shell (Week 5). Be prepared to discuss.

Activities

· Discussions

Evaluation

· Quiz 4: Chapters 8 and 10

Preparation

· Reading(s)

· Chapter 11: Product Management and Global Brands

· e-Activities

· Watch the video titled, “Lonely Planet: Reaching Global Markets”, (7 min 43 s), located in the course shell (Week 6). Use the Internet to locate and research a company with a foreign exporting strategic plan. Be prepared to discuss.

· Review Interbrand’s publication titled “2013 Best Global Brands” located at http://interbrand.com/assets/uploads/Interbrand-Best-Global-Brands-2013.pdf. Choose three (3) of the top 100 Global Brands. Be prepared to analyze the common characteristics of each.

Activities

· Discussions

Evaluation

· Quiz 5: Chapter 9

Preparation

· Reading(s)

· Chapter 12: Global Marketing of Services

· e-Activities

· Watch the video titled “Doing Business Report 2012” (2 min 36 s). Be prepared to discuss. Video Source: WorldBank. (2011, October 19). Doing Business Report 2012 [Video file]. Retrieved from http://www.youtube.com/watch?v=mR_sJWuoXUQ&feature=youtu.be. This video can be reviewed from within your online course shell.

· Use the Internet to search for current events that deal with data security within companies. Select one of these events and research it further. Be prepared to discuss.

· Watch the video titled “Credit Cards vs Debit Cards: Know Your Rights” (4 min 22 s). Be prepared to discuss. Video Source: PrivacyToday. (2012, June 7). Credit Cards vs Debit Cards: Know Your Rights [Video file]. Retrieved from http://www.youtube.com/watch?v=fPNmdH0TL1Y&feature=youtu.be. This video can be reviewed from within your online course shell.

Activities

· Discussions

Evaluation

· Quiz 6: Chapter 11

Preparation

· Reading(s)

· Chapter 14: Pricing Strategies and Tactics

· e-Activities

· Watch the video titled “The global food crisis: What is the role of trade?” (13 min 41 s). Next, use the Internet to explore countertrade agreements as an option to the food crisis. Be prepared to discuss. Video Source: WTO. (2009, August 6). The global food crisis: What is the role of trade? [Video file]. Retrieved from http://www.youtube.com/watch?v=sKS9ltKywv4&feature=youtu.be. This video can be reviewed from within your online course shell.

· A stronger dollar decreases the amount of exports from a country, because they appear more expensive to foreign consumers. Therefore, a trade deficit develops as the result of a strong dollar. The opposite effects result from a weak U.S. dollar. Use the Internet to research countries that have weak and strong monetary systems. Choose one country that has a weaker monetary system and one country that has a stronger monetary system. Then, use the Internet to locate the price of a common consumer good (such as paper towels) in the U.S. Next, go to Xe’s Website and use their online currency converter to determine how much the selected common good can be purchased for in each of the selected countries, located at http://www.xe.com/ucc/#converter. Be prepared to discuss.

· The Euro is the second largest monetary system after the dollar. Go to the European Commission’s Website, located at http://ec.europa.eu/economy_finance/euro/index_en.htm, and examine and what the European Commission has to offer its members. Also, examine how having one common monetary system works well for Europe. Be prepared to discuss.

Activities

· Discussions

Evaluation

· Quiz 7: Chapter 12

· Assignment 2: Marketing to a Developing Country

300

Preparation

· Reading(s)

· Chapter 13: Advertising, Promotion, and Sales

· Chapter 16: Social Networks and Communication

· e-Activities

· The Generalized System of Preferences (GSP) allows the U.S. to provide duty-free goods, promoting economic trade between countries. This duty-free status had hoped to be a reward for non-intellectual property right infringement. Watch the video titled “CBP Video: Intellectual Property Rights Enforcement 2012” (9 min 16 s). Video Source: customsborderprotect. (2012, March 7). CBP Video: Intellectual Property Rights Enforcement 2012 [Video file]. Retrieved from http://www.youtube.com/watch?v=BmyQ_gYAdD4&feature=share&list=UUVRj-aUsXBrlM8elk3zmLvw. This video can be reviewed from within your online course shell. Next, go to the Office of the United States Trade Representative’s Website and review the article titled “U.S. Generalized System of Preferences (GSP) Guidebook”, located at http://www.ustr.gov/sites/default/files/GSP%20Guidebook.pdf. Be prepared to discuss.

· When planning an international advertising campaign, social media plays an important role. Use the Internet to research social media platforms and determine what is available for planning an international advertising campaign and ways to measure the success and reach of said campaign. Be prepared to discuss.

Activities

· Discussions

Evaluation

· Quiz 8: Chapter 14

Preparation

· Reading(s)

· Chapter 15: Global Distribution and Logistics

· e-Activities

· Go the World Bank’s Website and review the document tiled “Connecting to Compete, 2012, Trade Logistics in the Global Economy”, located at http://siteresources.worldbank.org/TRADE/Resources/239070-1336654966193/LPI_2012_final.pdf. Use the Internet to research a developing country of your choice. Next, watch the video titled “Linking Business to Markets in Columbia, Liberia, and Rwanda” (5 min 5 s). Be prepared to discuss. Video Source: WorldBank. (2012, November 16). Linking Business to Markets in Columbia, Liberia, and Rwanda [Video file]. Retrieved from http://www.youtube.com/watch?v=5flCXe6dM6E&feature=youtu.be. This video can be reviewed from within your online course shell.

· Go the World Bank’s Website: http://lpi.worldbank.org/international/global and review the Logistics Performance Index Global Rankings for 2014. Choose a low-ranking country from the report. Use the Internet to research that country further. Be prepared to discuss.

· Go to Toyota’s Website and review the document titled “Toyota in the World 2012”, located at http://www.toyota-global.com/company/profile/in_the_world/pdf/2012/databook_en_2012.pdf. Navigate to page 10 of the document to find a list of manufacturing companies for Toyota. Choose a country from the Toyota manufacturing list on the Logistics Performance Index. Be prepared to discuss.

Activities

· Discussions

Evaluation

· Quiz 9: Chapters 13 and 16

Preparation

· Reading(s): None

Activities

· Discussions

Evaluation

· Quiz 10: Chapter 15

GRADING SCALE – UNDERGRADUATE

Assignment	Total Points	% of Grade
Quizzes (open book with a 1-hour time limit per chapter) (16 chapters, 15 questions each, worth 3 points apiece)	720	47%
Assignment 1: Exporting and Importing for a Developing Country	280	18%
Assignment 2: Marketing to a Developing Country	300	20%
Participation (22 discussions, 10 points apiece)	220	15%
Totals	1,520	100%

Points	Percentage	Grade
1,368 – 1,520	90% – 100%	A
1,216 – 1,367	80% – 89%	B
1,064 – 1,215	70% – 79%	C
912 – 1,063	60% – 69%	D
Below 912	Below 60%	F

MKT 320 – International Marketing

© 2015 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University.

MKT 320 Student Version 1148 (1183 9-30-2014) Final Page 1 of 3

Assignment 1: Exporting and Importing for a Developing Country

Due Week 4 and worth 280 points

The following documents about developing countries are located in Week 4 of your course shell. Please review all three (3) documents.

· “Division for Africa, Least Developed Countries and Special Programmes”

· “Economic Development in Africa, Report 2012: Structural Transformation and Sustainable Development in Africa”

· “Modernizing and Enhancing BEA’s International Economic Accounts: A Progress Report”

Choose one (1) developing country that is discussed in the readings. Select a product to market in the selected developing country. Use the following Websites to gather information for this assignment:

· CIA World Fact Book’s Website, located at https://www.cia.gov/library/publications/the-world-factbook/docs/guidetowfbook.html

· The World Bank’s Website, located at www.WorldBank.org

· Office of the United States Trade Representative (USTR), African Affairs, located at http://www.ustr.gov/countries-regions/africa

Write a six to eight (6-8) page paper in which you:

1. Briefly (one [1] paragraph) describe the country and product that you selected for this assignment.

2. Determine what type of governmental structure the selected developing country has and the challenges in marketing products there.

3. Examine the local infrastructure of the selected country. Describe the selected country’s unique products and assess the difficulties in getting products to market.

4. Evaluate the education level of the population and examine the labor force of the country. Determine whether or not the education level is moving the country into a different economic status.

5. Analyze the monetary system and global debt structure of the selected developing country. Develop a system of debt relief that could allow the people of the selected developing country to invest in their country.

6. Using the information from USTR’s African Affairs Website, determine if any imports are currently being delivered to the selected country. Examine the successes and struggles encountered when receiving these imports.

7. Use at least three (3) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

· Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

· Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

· Determine the role of government in international trade, the various levels of economic integration, and the impact on international marketing.

· Examine the economic and cultural elements of the international marketing environment and explain how these factors affect marketing operations.

· Summarize the major political and financial risks associated with international marketing.

· Use technology and information resources to research issues in international marketing.

· Write clearly and concisely about international marketing using proper writing mechanics.

Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.

Points: 280	Assignment 1: Exporting and Importing for a Developing Country
Criteria	Unacceptable Below 60% F	Meets Minimum Expectations 60-69% D	Fair 70-79% C	Proficient 80-89% B	Exemplary 90-100% A
1. Briefly (one [1] paragraph) describe the country and product that you selected for this assignment. Weight: 5%	Did not submit or incompletely briefly (one [1] paragraph) described the country and product that you selected for this assignment.	Insufficiently briefly (one [1] paragraph) described the country and product that you selected for this assignment.	Partially briefly (one [1] paragraph) described the country and product that you selected for this assignment.	Satisfactorily briefly (one [1] paragraph) described the country and product that you selected for this assignment.	Thoroughly briefly (one [1] paragraph) described the country and product that you selected for this assignment.
2. Determine what type of governmental structure the selected developing country has and the challenges in marketing products there. Weight: 10%	Did not submit or incompletely determined what type of governmental structure the selected developing country has and the challenges in marketing products there.	Insufficiently determined what type of governmental structure the selected developing country has and the challenges in marketing products there.	Partially determined what type of governmental structure the selected developing country has and the challenges in marketing products there.	Satisfactorily determined what type of governmental structure the selected developing country has and the challenges in marketing products there.	Thoroughly determined what type of governmental structure the selected developing country has and the challenges in marketing products there.
3. Examine the local infrastructure of the selected country. Describe the selected country’s unique products and assess the difficulties in getting products to market. Weight: 15%	Did not submit or incompletely examined the local infrastructure of the selected country. Did not submit or incompletely described the selected country’s unique products and assess the difficulties in getting products to market.	Insufficiently examined the local infrastructure of the selected country. Insufficiently described the selected country’s unique products and assess the difficulties in getting products to market.	Partially examined the local infrastructure of the selected country. Partially described the selected country’s unique products and assess the difficulties in getting products to market.	Satisfactorily examined the local infrastructure of the selected country. Satisfactorily described the selected country’s unique products and assess the difficulties in getting products to market.	Thoroughly examined the local infrastructure of the selected country. Thoroughly described the selected country’s unique products and assess the difficulties in getting products to market.
4. Evaluate the education level of the population and examine the labor force of the country. Determine whether or not the education level is moving the country into a different economic status. Weight: 15%	Did not submit or incompletely evaluated the education level of the population and examine the labor force of the country. Did not submit or incompletely determined whether or not the education level is moving the country into a different economic status.	Insufficiently evaluated the education level of the population and examine the labor force of the country. Insufficiently determined whether or not the education level is moving the country into a different economic status.	Partially evaluated the education level of the population and examine the labor force of the country. Partially determined whether or not the education level is moving the country into a different economic status.	Satisfactorily evaluated the education level of the population and examine the labor force of the country. Satisfactorily determined whether or not the education level is moving the country into a different economic status.	Thoroughly evaluated the education level of the population and examine the labor force of the country. Thoroughly determined whether or not the education level is moving the country into a different economic status.
5. Analyze the monetary system and global debt structure of the selected developing country. Develop a system of debt relief that could allow the people of the selected developing country to invest in their country. Weight: 20%	Did not submit or incompletely analyzed the monetary system and global debt structure of the selected developing country. Did not submit or incompletely developed a system of debt relief that could allow the people of the selected developing country to invest in their country.	Insufficiently analyzed the monetary system and global debt structure of the selected developing country. Insufficiently developed a system of debt relief that could allow the people of the selected developing country to invest in their country.	Partially analyzed the monetary system and global debt structure of the selected developing country. Partially developed a system of debt relief that could allow the people of the selected developing country to invest in their country.	Satisfactorily analyzed the monetary system and global debt structure of the selected developing country. Satisfactorily developed a system of debt relief that could allow the people of the selected developing country to invest in their country.	Thoroughly analyzed the monetary system and global debt structure of the selected developing country. Thoroughly developed a system of debt relief that could allow the people of the selected developing country to invest in their country.
6. Using the information from USTR’s African Affairs Website, determine if any imports are currently being delivered to the selected country. Examine the successes and struggles encountered when receiving these imports. Weight: 20%	Did not submit or incompletely determined if any imports are currently being delivered to the selected country using the information from USTR’s African Affairs Website. Did not submit or incompletely examined the successes and struggles encountered when receiving these imports.	Insufficiently determined if any imports are currently being delivered to the selected country using the information from USTR’s African Affairs Website. Insufficiently examined the successes and struggles encountered when receiving these imports.	Partially determined if any imports are currently being delivered to the selected country using the information from USTR’s African Affairs Website. Partially examined the successes and struggles encountered when receiving these imports.	Satisfactorily determined if any imports are currently being delivered to the selected country using the information from USTR’s African Affairs Website. Satisfactorily examined the successes and struggles encountered when receiving these imports.	Thoroughly determined if any imports are currently being delivered to the selected country using the information from USTR’s African Affairs Website. Thoroughly examined the successes and struggles encountered when receiving these imports.
7. 3 references Weight: 5%	No references provided	Does not meet the required number of references; all references poor quality choices.	Does not meet the required number of references; some references poor quality choices.	Meets number of required references; all references high quality choices.	Exceeds number of required references; all references high quality choices.
8. Clarity, writing mechanics, and formatting requirements Weight: 10%	More than 8 errors present	7-8 errors present	5-6 errors present	3-4 errors present	0-2 errors present

Assignment 2: Marketing to a Developing Country

Due Week 8 and worth 300 points

Imagine that you own a small business that sells a product of your choice. Recently you have decided that you would like to start exporting your product to a country of your choice. Use the Internet to locate current brands that are also being exported to the chosen country.

Go to the United States of America Department of Commerce’s Website, located at http://www.buyusainfo.net/adsearch.cfm?search_type=int&loadnav=no. Then, select your country in the drop-down menu titled “country”. Do not change any other field. Then, click “Go”. Click on the PDF file in listed under “Country Commercial Guide”. Use this document to gather information for this assignment.

Write a six to eight (6-8) page paper in which you:

1. Briefly describe the country that you have selected using the facts from the Country Commercial Guide. Explain why you decided to export to that country. Support your decision to export to that country with facts from the Country Commercial Guide.

2. Determine aspects of your business’ product that you may have to change in order to accommodate the selected foreign country’s needs (packaging, advertising, etc.).

3. Create a plan that identifies emerging markets that you would like for your business to enter into over time.

4. Determine the services that you will need to have in place to keep your business’ international customers satisfied. Note: The services can range from special transportation to special security or Internet services.

5. Determine where you will have the locus of decision making for the service center.

6. Assess all forms of foreign investment and determine the best option for long-term growth.

7. Determine the current brands exporting to the chosen country. Develop a brand name for the selected product that is unique to the chosen country and explain your rationale behind the brand name.

8. Use at least three (3) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

The specific course learning outcomes associated with this assignment are:

· Analyze the strategic marketing planning process, strategies for entering foreign markets, and considerations for subsequent market expansion.

· Examine the process for market research to assess foreign market potential.

· Evaluate the considerations for product adaptation in foreign markets and common approaches to adjusting promotional strategy to fit foreign markets.

· Use technology and information resources to research issues in international marketing.

· Write clearly and concisely about international marketing using proper writing mechanics.

Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.

Points: 300	Assignment 2: Marketing to a Developing Country
Criteria	Unacceptable Below 60% F	Meets Minimum Expectations 60-69% D	Fair 70-79% C	Proficient 80-89% B	Exemplary 90-100% A
1. Briefly describe the country that you have selected using the facts from the Country Commercial Guide. Explain why you decided to export to that country. Support your decision to export to that country with facts from the Country Commercial Guide. Weight: 5%	Did not submit or incompletely briefly described the country that you have selected using the facts from the Country Commercial Guide. Did not submit or incompletely explained why you decided to export to that country. Did not submit or incompletely supported your decision to export to that country with facts from the Country Commercial Guide.	Insufficiently briefly described the country that you have selected using the facts from the Country Commercial Guide. Insufficiently explained why you decided to export to that country. Insufficiently supported your decision to export to that country with facts from the Country Commercial Guide.	Partially briefly described the country that you have selected using the facts from the Country Commercial Guide. Partially explained why you decided to export to that country. Partially supported your decision to export to that country with facts from the Country Commercial Guide.	Satisfactorily briefly described the country that you have selected using the facts from the Country Commercial Guide. Satisfactorily explained why you decided to export to that country. Satisfactorily supported your decision to export to that country with facts from the Country Commercial Guide.	Thoroughly briefly described the country that you have selected using the facts from the Country Commercial Guide. Thoroughly explained why you decided to export to that country. Thoroughly supported your decision to export to that country with facts from the Country Commercial Guide.
2. Determine aspects of your business’ product that you may have to change in order to accommodate the selected foreign country’s needs (packaging, advertising, etc.). Weight: 15%	Did not submit or incompletely determined aspects of your business’ product that you may have to change in order to accommodate the selected foreign country’s needs (packaging, advertising, etc.).	Insufficiently determined aspects of your business’ product that you may have to change in order to accommodate the selected foreign country’s needs (packaging, advertising, etc.).	Partially determined aspects of your business’ product that you may have to change in order to accommodate the selected foreign country’s needs (packaging, advertising, etc.).	Satisfactorily determined aspects of your business’ product that you may have to change in order to accommodate the selected foreign country’s needs (packaging, advertising, etc.).	Thoroughly determined aspects of your business’ product that you may have to change in order to accommodate the selected foreign country’s needs (packaging, advertising, etc.).
3. Create a plan that identifies emerging markets that you would like for your business to enter into over time. Weight: 15%	Did not submit or incompletely created a plan that identifies emerging markets that you would like for your business to enter into over time.	Insufficiently created a plan that identifies emerging markets that you would like for your business to enter into over time.	Partially created a plan that identifies emerging markets that you would like for your business to enter into over time.	Satisfactorily created a plan that identifies emerging markets that you would like for your business to enter into over time.	Thoroughly created a plan that identifies emerging markets that you would like for your business to enter into over time.
4. Determine the services that you will need to have in place to keep your business’ international customers satisfied. Weight: 10%	Did not submit or incompletely determined the services that you will need to have in place to keep your business’ international customers satisfied.	Insufficiently determined the services that you will need to have in place to keep your business’ international customers satisfied.	Partially determined the services that you will need to have in place to keep your business’ international customers satisfied.	Satisfactorily determined the services that you will need to have in place to keep your business’ international customers satisfied.	Thoroughly determined the services that you will need to have in place to keep your business’ international customers satisfied.
5. Determine where you will have the locus of decision making for the service center. Weight: 10%	Did not submit or incompletely determined where you will have the locus of decision making for the service center.	Insufficiently determined where you will have the locus of decision making for the service center.	Partially determined where you will have the locus of decision making for the service center.	Satisfactorily determined where you will have the locus of decision making for the service center.	Thoroughly determined where you will have the locus of decision making for the service center.
6. Assess all forms of foreign investment and determine the best option for long-term growth. Weight: 15%	Did not submit or incompletely assessed all forms of foreign investment and did not submit or incompletely determined the best option for long-term growth.	Insufficiently assessed all forms of foreign investment and insufficiently determined the best option for long-term growth.	Partially assessed all forms of foreign investment and partially determined the best option for long-term growth.	Satisfactorily assessed all forms of foreign investment and satisfactorily determined the best option for long-term growth.	Thoroughly assessed all forms of foreign investment and thoroughly determined the best option for long-term growth.
7. Determine the current brands exporting to the chosen country. Develop a brand name for the selected product that is unique to the chosen country and explain your rationale behind the brand name. Weight: 15%	Did not submit or incompletely determined the current brands exporting to the chosen country. Did not submit or incompletely developed a brand name for the selected product that is unique to the chosen country and did not submit or incompletely explained your rationale behind the brand name.	Insufficiently determined the current brands exporting to the chosen country. Insufficiently developed a brand name for the selected product that is unique to the chosen country and insufficiently explained your rationale behind the brand name.	Partially determined the current brands exporting to the chosen country. Partially developed a brand name for the selected product that is unique to the chosen country and partially explained your rationale behind the brand name.	Satisfactorily determined the current brands exporting to the chosen country. Satisfactorily developed a brand name for the selected product that is unique to the chosen country and satisfactorily explained your rationale behind the brand name.	Thoroughly determined the current brands exporting to the chosen country. Thoroughly developed a brand name for the selected product that is unique to the chosen country and thoroughly explained your rationale behind the brand name.
8. 3 references Weight: 5%	No references provided	Does not meet the required number of references; all references poor quality choices.	Does not meet the required number of references; some references poor quality choices.	Meets number of required references; all references high quality choices.	Exceeds number of required references; all references high quality choices.
9. Clarity, writing mechanics, and formatting requirements Weight: 10%	More than 8 errors present	7-8 errors present	5-6 errors present	3-4 errors present	0-2 errors present

MKT 320 – Assignments and Rubrics

Weekly Course Schedule

The purpose of the course schedule is to give you, at a glance, the required preparation, activities, and evaluation components of your course. For more information about your course, whether on-ground or online, access your online course shell.

The expectations for a 4.5 credit hour course are for students to spend 13.5 hours in weekly work. This time estimate includes preparation, activities, and evaluation regardless of the delivery mode.

Instructional Materials

In order to be fully prepared, obtain a copy of the required textbooks and other instructional materials prior to the first day of class. When available, Strayer University provides a link to the first three (3) chapters of your textbook(s) in eBook format. Check your online course shell for availability.

Review the online course shell or check with your professor to determine whether Internet-based assignments and activities are used in this course.

Strayer students are encouraged to purchase their course materials through our designated Strayer Bookstore. http://www.strayerbookstore.com If a lab is required for the course, the Strayer Bookstore is the only vendor that sells the correct registration code so that Strayer students may access labs successfully.

Discussions

To earn full credit in an online threaded discussion, students must have one original post and a minimum of one other post per discussion thread.

Please note: Material in the online class will be made available on the previous Thursday. As it is always possible that students could lose their work due to unforeseen circumstances, it is a best practice to routinely save a working draft in a separate file before posting in the course discussion area. Professors hold discussions during class time for on-ground students. Check with your professor if any additional discussion participation is required in the online course shell outside of class hours.

Tests

Tests (quizzes, midterm and final exams, essay exams, lab tests, etc.) are available for student access and completion through the online course shell. Check the online course shell to determine how you are expected to take the tests.

· Online students are to complete the test by Monday 9:00 a.m. Details regarding due dates are posted in the Blackboard Calendar tool.

· On-ground students are to complete the tests after the material is covered and before the next class session.

Assignments

A standardized performance grading rubric is a tool your professor will use to evaluate your written assignments. Review the rubric before submitting assignments that have grading rubrics associated with them to ensure you have met the performance criteria stated on the rubric.

Grades are based on individual effort. There is no group grading; however, working in groups in the online or on-ground classroom is acceptable.

Assignments for online students are always submitted through the online course shell. On-ground professors will inform students on how to submit assignments, whether in paper format or through the online course shell.

Resources

The Resource Center navigation button in the online course shell contains helpful links. Strayer University Library Resources are available here as well as other important information. You should review this area to find resources and answers to common questions.

Technical support is available for the following:

· For technical questions, please contact Strayer Online Technical Support by logging in to your iCampus account at https://icampus.strayer.edu/login and submitting a case under “Student Center,” then “Submit Help Ticket.” If you are unable to log in to your iCampus account, please contact Technical Support via phone at (877) 642-2999.

· For concerns with your class, please access the Solution Center by logging in to your iCampus account at https://icampus.strayer.edu/login and submitting a case under “Student Center,” then “Submit Help Ticket.” If you are unable to log in to your iCampus account, please contact the IT Help Desk at (866) 610-8123 or at mailto:[email protected].

TurnItIn.com is an optional online tool to assess the originality of student written work. Check with your professor for access and use instructions.

The Strayer Policies link on the navigation bar in the online course shell contains academic policies. It is important that students be aware of these policies.