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final_exam_bachelors_capstone1.docx

Stockholders' Debrief -- FINAL EXAM

Bachelors CAPSTONE – WB 2015

DUE NOT LATER THAN MONDAY, APRIL 20, 2015

Students must complete eight (8) Capstone rounds before completing this exam

Top of Form

Bottom of Form

NAME:

COMPANY NAME:

Date:

 

Vision Statement and Strategy:

 

How did we implement our strategy statement?

Poor                                                                                        Excellent

1          2          3          4          5          6          7          8          9          10

 

Reasons for above ratings?

Give factual reasons based on measureable factors such as EPS, Sales, Market Share etc. as compared to your competitors. Avoid inconsistencies like having an EPS below average but rating your implementation as above average (5). Use a combination of at least 3 key measurements.

 

Which market segments did we emphasize and how did we manage them? Talk about how you managed the size, performance, MTBF, Price, promo and sales budgets, capacity and automation throughout life cycle of products in each market segment.

 

Low Tech

 

Traditional

High Tech

 

 LAST ROUND RESULTS (if market segment not served enter NA) (“Performing” based on Share Price)

LOW TECH

TRADITIONAL

My Company

Worst Performing Company

Best Performing Company

My Company

Worst Performing Company

Best Performing Company

Customer Awareness

Customer Accessibility

Market Share %

Size

Performance

Price

Age

MTBF

Automation Level

 

HIGH TECH

My Company

Worst Performing Company

Best Performing Company

Accessibility

Market Share %

Position

Price

Age

Reliability

Automation

FINANCIAL PERFORMANCE

My Company

Worst Performing Company

Best Performing Company

Share Price

ROS %

ROA%

ROE %

Credit Rating

Debt: Equity Ratio

USING THE DATA IN THE ABOVE TABLES, ANALYSE AND COMMENT ON THE COMPANY’S STRENGTHS, WEAKNESS, OPPORTUNITIES AND THREATS LOOKING TOWARDS THE FUTURE..

You must comment on each decision segment:

R & D

Marketing

Production:

Finance:

If given four more years to manage, what changes if any would you make?

If you would not make any changes – explain why. If you would make changes – explain why. Actions must be clear and “actionable”-- for example: I will increase sales by 10% per year is clear but not actionable. I will increase sales by 10% per year by: a) setting my prices 5% below average for each market segment; spending 10% above average for promotion and sales.” Discuss each decision segment in the boxes below

 

Products: (R & D)

Low end:

Traditional:

High end:

Market Segments:

Low end:

Traditional:

High end

Capacity & Automation:

Low end:

Traditional:

High end

Financial:

Low end:

Traditional:

High end