DQ6

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This is a three-part question. 1. International companies must decide how much to adapt their marketing strategy to fit local conditions. Discuss the advantages and disadvantages of standardization and localization strategies. 2. Identify and describe the product adaptation strategies that a firm might employ, and 3. Evaluate the localization methods that a company of your choice has adopted to better meet the needs of a foreign market that is has entered.

Please provide details and supply references.