assignment1.docx
- First, We need to identify the agency in order to know whom we will need to get to buy into our program and how we will obtain that buy in. Also we must be able to identify their needs. The program should be able to point out the strengths, weaknesses, opportunities, and threats of each of the main agencies’ guideline of the new protocols in reducing the response time. Identifying this will help us to recognize the agency’s needs. Second, We need to identify the target the audience and influential stakeholders. An important element of the marketing plan is to identify the target of a new emergency medical service program. The target must be broken down; the marketing plan should be identify potential users based on certain parameters. We will market our program to the audience and influential stakeholders; financial departments of agency or other hospitals. The primary target Saudi Red Crescent. Third, we need to determine the new protocol, place, and promotion. The new protocol is what serves the agency in effective way. The place describes how the new protocol will be distributed to the users. The promotion is how the protocol and service will be promoted to the target. This could be including a combination of publicity or conferences. The conferences could be an effective way to market our program to the audience and influential stakeholders. In the fourth section, the strategy for how to promote the protocol and services of the new program will be outlined. It will specify exactly how the protocol will be applied. The marketing strategy should be detailed enough to be turned over to the agency and be executed without further input if necessary. Though programs rarely operate in this manner, this is how specific the strategy should be. In the final section of the marketing plan, we need to formulate the budget and timeline. Therefore, we should provide an overview of the budget. This should include any direct or indirect expenses that will be charged. This part of the plan should also include methods of measurement and timelines. This section may also include a weekly or monthly calendar that shows the promotions of the program "new protocol” will implement.
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