1. Choose a campaign.
Use research to get to know some campaign(s) in the media around you: Web, TV, print, radio, mobile phone.
a. i. An anti-drug campaign for teens?
b. ii. A local Senator’s campaign for re-election?
c. iii. Starbucks’s line of seasonal coffee drinks?
d. iv. A university’s recruiting campaign?
2. Examine the key elements of the rhetorical situation: the communicator, audience, message and purpose, context
3. Analyze the rhetorical strategies the campaign is using to send its message
4. Use this analysis to evaluate this campaign
Your Audience Your instructor and your peers are part of your audience. But the message you send with this analysis is likely to be of interest to audiences in and out of your field. Thus, it is up to you to decide who you want your audience to be, based on your purpose, message, and context.
Form
Depending on your audience, purpose, message, and context, this composition may take any one or a hybrid of textual forms: e.g., an opinion piece, a letter, a memo, a report, a blog, etc.
Research and Evidence:
Your composition will draw on at least one form of primary research (see Praxis 200-205) and at least one form of scholarly research. Additionally, you may draw on other sources (journals, newspapers or magazines, Web sites, images, popular culture) as your audience, purpose, and message require.
Specifications: •1,000-1,200 words
•Proper documentation of sources (see The Purdue OWL, http://owl.english.purdue.edu/)
As you draft and revise, utilize peer review feedback, office hours, and The Drexel Writing Center
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